River, a Recycling Company with Over 100 Years of History, Adopts 'LaKeel Online Media Service'

LaKeel, Inc. (Headquarters: Minato-ku, Tokyo; President: Tsutomu Kubo) announced that River Co., Ltd. (Headquarters: Sumida-ku, Tokyo; President: Naoto Matsuoka) has adopted its video-based training service, 'LaKeel Online Media Service,' for employee education. River began using the service in April 2026 as a tool for safety and health training. Moving forward, the company intends to strengthen safety across the entire group by expanding its safety and health education programs through this service. River has been continuously promoting safety management activities to improve safety standards across the group. Previously, training was conducted mainly through reading safety manuals and internal rules. However, the company faced challenges such as 'difficulty in understanding based on documents' and 'limited scope of training per session,' making it hard to gauge the effectiveness of the education. Additionally, providing multilingual support for foreign employees was a significant hurdle. Given these circumstances, River decided to implement LaKeel Online Media Service to achieve high-quality safety and health education through multilingual, visually intuitive animated materials and short-form content. The three reasons for the adoption were: the ability to convey a sense of urgency through easy-to-understand animations, the ease of integration into existing group training sessions, and the multilingual support for foreign staff. The company plans to use the service for monthly safety meetings, onboarding training, and hazard prediction training (KYT).