85% Hesitated to Start! Survey Reveals Startup Anxieties and Decision-Making Realities for Hair Removal Salons
A survey by Ladybird Co., Ltd. shows that 85% of potential hair removal salon owners felt enough anxiety to consider canceling their plans. Customer acquisition remains the top concern, though 80% expect profitability within a year.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:40
- 🔍 Collected: May 20, 2026 at 11:01
- 🤖 AI Analyzed: May 27, 2026 at 08:53 (165h 51m after Collected)
Ladybird Co., Ltd. (Shinagawa, Tokyo; CEO: Naoki Yokosawa), committed to the mission of 'Creating Surprises and Smiles in Your Life,' conducted a survey on 46 individuals who have considered starting a hair removal salon. The study focuses on the anxieties and decision-making processes involved in the startup phase.
## Key Findings
- **Startup Conflicts**: Approximately 85% of respondents admitted they had considered giving up on their startup plans. This reflects the intense psychological struggle behind the desire for independence.
- **Primary Anxiety**: 'Customer Acquisition' was the dominant concern for 54.35%. This was followed by 'Profitability' at 28.26%, indicating that securing a customer base is seen as the highest risk.
- **Motivations**: 'Desire for a side job or independence' was the top reason (39.73%). Emerging demands in niches like male or elderly care (15.07%) and general profitability (13.70%) were also cited.
- **Funding Expectations**: Around 70% projected costs between 1 million and 5 million JPY. 500 million JPY acts as a psychological upper limit, as entrepreneurs aim to minimize risks within a manageable personal investment range.
- **Profitability Outlook**: 80.43% expect to reach profitability within one year. The business model is perceived as high-margin with low inventory risk, supporting expectations for a quick ROI.
The survey was conducted via the internet starting March 4, 2026. Ladybird aims to use these insights to support entrepreneurs in overcoming their fears and successfully launching their businesses.
## Key Findings
- **Startup Conflicts**: Approximately 85% of respondents admitted they had considered giving up on their startup plans. This reflects the intense psychological struggle behind the desire for independence.
- **Primary Anxiety**: 'Customer Acquisition' was the dominant concern for 54.35%. This was followed by 'Profitability' at 28.26%, indicating that securing a customer base is seen as the highest risk.
- **Motivations**: 'Desire for a side job or independence' was the top reason (39.73%). Emerging demands in niches like male or elderly care (15.07%) and general profitability (13.70%) were also cited.
- **Funding Expectations**: Around 70% projected costs between 1 million and 5 million JPY. 500 million JPY acts as a psychological upper limit, as entrepreneurs aim to minimize risks within a manageable personal investment range.
- **Profitability Outlook**: 80.43% expect to reach profitability within one year. The business model is perceived as high-margin with low inventory risk, supporting expectations for a quick ROI.
The survey was conducted via the internet starting March 4, 2026. Ladybird aims to use these insights to support entrepreneurs in overcoming their fears and successfully launching their businesses.
FAQ
脱毛サロンの開業を検討した人のうち、どれくらいが断念を考えましたか？
アンケート回答者の約85％が、開業をやめようと迷った経験があると回答しています。
開業検討者が最も不安に感じていることは何ですか？
「集客できるか」という点が54.35%で最多となっており、次いで「黒字化できるか」が28.26%となっています。
想定されている開業資金の相場はどの程度ですか？
「100〜300万円」と「300〜500万円」がそれぞれ34.78%で並んでおり、約7割が500万円以内での開業を想定しています。
開業から黒字化までどのくらいの期間を見込んでいますか？
80.43％が「1年以内」に黒字化できると見込んでおり、比較的短期間での投資回収を想定している傾向があります。
脱毛サロンを開業しようとする主な動機は何ですか？
「副業・独立したい」が39.73%で最も多く、次いで「新領域への需要（15.07%）」や「収益性（13.70%）」が挙げられています。