Pierre Gasly Appointed as Brand Ambassador for Lacoste
French premium fashion sports brand Lacoste has announced the appointment of French racing driver Pierre Gasly as its new ambassador, aiming to embody the brand's iconic polo shirt.
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- 📰 Published: April 6, 2026 at 21:00
- 🔍 Collected: April 6, 2026 at 12:30
- 🤖 AI Analyzed: April 21, 2026 at 02:11 (349h 40m after Collected)
On Monday, April 6, 2026, French premium fashion sports brand LACOSTE announced that world-renowned French racing driver Pierre Gasly has become a Lacoste ambassador. With a passion for tennis and golf, and a sensibility that crosses sports, style, and culture, he will embody the Maison's iconic polo shirt as a Lacoste ambassador.
Born in Rouen, France in 1996, Pierre Gasly began racing karts at the age of six and rapidly ascended the motorsport ladder. He made his Formula 1 debut in 2017 and has since established a firm position as one of the leading figures in French motorsport. In 2019, he secured a podium finish at the Brazilian Grand Prix, becoming the youngest Frenchman to do so. The following year, in 2020, he won the Italian Grand Prix at Monza, marking the first victory for a French driver since 1996.
In addition to his achievements on the track, Pierre Gasly also has a strong presence off the field. His ability to balance style and performance embodies the modern athlete where sport and culture naturally intersect, resonating deeply with Lacoste's DNA.
Against this backdrop, Pierre Gasly will embody the charm of the Lacoste polo shirt as its symbolic figure. Conceived by René Lacoste to provide tennis players with greater freedom of movement and a new elegance, the polo shirt has been passed down through the ages and has evolved into an indispensable item in the modern wardrobe. Positioned at the intersection of sport and style, this garment symbolizes the sport-elegance that Lacoste has embodied since its inception.
By welcoming Pierre Gasly, Lacoste continues its historic dialogue with sport while further strengthening its international presence alongside a figure who embodies a French journey and natural elegance that resonates with the Maison's values. This collaboration is set to unfold through several projects in the coming months.
"Pierre Gasly embodies the spirit of performance and tenacity that has been at the core of Lacoste since its founding. His international career, high ambitions, and affinity for fields like tennis and golf resonate strongly with our worldview. We are delighted to welcome him as an ambassador for the Maison and to walk a new chapter together."
— Eric Vallat, CEO of Lacoste
"Lacoste is an iconic French maison that has elevated its sporting heritage into a modern style. The polo shirt is its most symbolic creation; born on the tennis court, it has become an item that embodies natural elegance. I am extremely honored to be one of its 'faces' and look forward to developing this relationship further through various initiatives in the future."
— Pierre Gasly
About Lacoste
Since manufacturing its first polo shirt in 1933, Lacoste has spread vitality and elegance to the world through a unique and original lifestyle for women, men, and children, built on a foundation of authentic sporting traditions. By fusing sport and fashion, Lacoste liberates those who wear it, creates 'movement' in daily life, and enables free self-expression. In all its collections, Lacoste's unique elegance, timeless through the harmony of creativity and tradition.
Born in Rouen, France in 1996, Pierre Gasly began racing karts at the age of six and rapidly ascended the motorsport ladder. He made his Formula 1 debut in 2017 and has since established a firm position as one of the leading figures in French motorsport. In 2019, he secured a podium finish at the Brazilian Grand Prix, becoming the youngest Frenchman to do so. The following year, in 2020, he won the Italian Grand Prix at Monza, marking the first victory for a French driver since 1996.
In addition to his achievements on the track, Pierre Gasly also has a strong presence off the field. His ability to balance style and performance embodies the modern athlete where sport and culture naturally intersect, resonating deeply with Lacoste's DNA.
Against this backdrop, Pierre Gasly will embody the charm of the Lacoste polo shirt as its symbolic figure. Conceived by René Lacoste to provide tennis players with greater freedom of movement and a new elegance, the polo shirt has been passed down through the ages and has evolved into an indispensable item in the modern wardrobe. Positioned at the intersection of sport and style, this garment symbolizes the sport-elegance that Lacoste has embodied since its inception.
By welcoming Pierre Gasly, Lacoste continues its historic dialogue with sport while further strengthening its international presence alongside a figure who embodies a French journey and natural elegance that resonates with the Maison's values. This collaboration is set to unfold through several projects in the coming months.
"Pierre Gasly embodies the spirit of performance and tenacity that has been at the core of Lacoste since its founding. His international career, high ambitions, and affinity for fields like tennis and golf resonate strongly with our worldview. We are delighted to welcome him as an ambassador for the Maison and to walk a new chapter together."
— Eric Vallat, CEO of Lacoste
"Lacoste is an iconic French maison that has elevated its sporting heritage into a modern style. The polo shirt is its most symbolic creation; born on the tennis court, it has become an item that embodies natural elegance. I am extremely honored to be one of its 'faces' and look forward to developing this relationship further through various initiatives in the future."
— Pierre Gasly
About Lacoste
Since manufacturing its first polo shirt in 1933, Lacoste has spread vitality and elegance to the world through a unique and original lifestyle for women, men, and children, built on a foundation of authentic sporting traditions. By fusing sport and fashion, Lacoste liberates those who wear it, creates 'movement' in daily life, and enables free self-expression. In all its collections, Lacoste's unique elegance, timeless through the harmony of creativity and tradition.