La Beaute Co., Ltd. Releases a New Salon-Exclusive Lotion That Sells One Bottle Every 5 Seconds. Even Before Release, It Exceeded 4,300 Bottles in 6 Hours of Pre-orders and Recorded 6,207 Bottles Sold in Just 3 Days.
La Beaute Co., Ltd. will launch the 'Rich Moist Lotion' on April 20th. Developed with over 1,000 estheticians, it features three fermented ingredients. The product achieved an exceptional 6,207 pre-orders in just 3 days.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 01:42
- 🔍 Collected: April 1, 2026 at 17:37
- 🤖 AI Analyzed: April 21, 2026 at 07:17 (469h 39m after Collected)
La Beaute Co., Ltd. (Headquarters: Isahaya City, Nagasaki Prefecture; Representative: Kana Oishi) will launch a new product, 'Rich Moist Lotion', from the Emute series on April 20. The Emute series has recorded an exceptional 150,000 bottles sold as a salon-exclusive product in just two years since its birth.
## Established a sales record of an exceptional 6,207 bottles within 3 days after pre-orders started
When La Beaute Co., Ltd. held a release presentation for the new product 'Rich Moist Lotion', mainly targeting stores handling the 'Emute series' cosmetics, it recorded 6,207 pre-orders in 3 days, even though the release date is April 20.
## About the Emute series new product 'Rich Moist Lotion'
Created under the concept of 'Not just moisturizing upon application, but nurturing skin that can retain moisture', the Rich Moist Lotion is released as a lotion that addresses pore concerns and elevates the foundational quality of the skin.
Focusing on pore fermentation beauty and based on the ideas of Representative Kana Oishi, it particularly concentrates on the power of three fermentations, incorporating [Birch Sap Ferment Extract], [Galactomyces], and [Mandarin Orange Peel Extract].
Birch Sap Ferment Extract:
A natural sap harvested only for a few weeks in spring from birch trees, the birch sap ferment extract is known as the 'mineral water of the forest'. It contains amino acids, minerals, carbohydrates, and vitamins, which are expected to regulate skin turnover and provide care for antioxidation and dullness.
Galactomyces:
Yeast (Galactomyces), which is also used in sake brewing, has the function of controlling sebum secretion. By preventing excessive sebum secretion and clogged pores, it gradually makes pores less noticeable.
Mandarin Orange Peel Extract:
By containing flavonoids, it supports skin elasticity and the skin around the pores. Citrus peels contain high amounts of polyphenols, offering antioxidant effects, dullness care, and the potential to bring out the skin's translucency.
For product details and handling, please check the official Emute Instagram.
https://www.instagram.com/emute.cosmetics/
## Developed with over 1,000 estheticians
La Beaute Co., Ltd. also manages a school teaching Pore Extraction Pro™, specialized in pore cleansing techniques, with over 1,000 members enrolled in the 'Pore Extraction Pro Certified School'. The Emute products are specialized pore skincare developed not only from Representative Oishi's 23 years of experience as an esthetician but also in collaboration with enrolled estheticians specializing in pores.
## Established a sales record of an exceptional 6,207 bottles within 3 days after pre-orders started
When La Beaute Co., Ltd. held a release presentation for the new product 'Rich Moist Lotion', mainly targeting stores handling the 'Emute series' cosmetics, it recorded 6,207 pre-orders in 3 days, even though the release date is April 20.
## About the Emute series new product 'Rich Moist Lotion'
Created under the concept of 'Not just moisturizing upon application, but nurturing skin that can retain moisture', the Rich Moist Lotion is released as a lotion that addresses pore concerns and elevates the foundational quality of the skin.
Focusing on pore fermentation beauty and based on the ideas of Representative Kana Oishi, it particularly concentrates on the power of three fermentations, incorporating [Birch Sap Ferment Extract], [Galactomyces], and [Mandarin Orange Peel Extract].
Birch Sap Ferment Extract:
A natural sap harvested only for a few weeks in spring from birch trees, the birch sap ferment extract is known as the 'mineral water of the forest'. It contains amino acids, minerals, carbohydrates, and vitamins, which are expected to regulate skin turnover and provide care for antioxidation and dullness.
Galactomyces:
Yeast (Galactomyces), which is also used in sake brewing, has the function of controlling sebum secretion. By preventing excessive sebum secretion and clogged pores, it gradually makes pores less noticeable.
Mandarin Orange Peel Extract:
By containing flavonoids, it supports skin elasticity and the skin around the pores. Citrus peels contain high amounts of polyphenols, offering antioxidant effects, dullness care, and the potential to bring out the skin's translucency.
For product details and handling, please check the official Emute Instagram.
https://www.instagram.com/emute.cosmetics/
## Developed with over 1,000 estheticians
La Beaute Co., Ltd. also manages a school teaching Pore Extraction Pro™, specialized in pore cleansing techniques, with over 1,000 members enrolled in the 'Pore Extraction Pro Certified School'. The Emute products are specialized pore skincare developed not only from Representative Oishi's 23 years of experience as an esthetician but also in collaboration with enrolled estheticians specializing in pores.