La Beaute Co., Ltd. releases a new salon-exclusive lotion that sells one bottle every 5 seconds. Prior to launch, pre-orders exceeded 4,300 bottles in 6 hours and recorded sales of 6,207 bottles in just 3 days.

La Beaute Co., Ltd. (Headquarters: Isahaya City, Nagasaki Prefecture; Representative: Kana Oishi) will launch a new product, "Rich Moist Lotion," from the emute series on April 20. The series has recorded an exceptional 150,000 bottles sold as a salon-exclusive product in just two years since its birth.

▪️Established a sales record of an exceptional 6,207 bottles sold within 3 days after pre-orders started

When La Beaute Co., Ltd. (Headquarters: Isahaya City, Nagasaki Prefecture; Representative: Kana Oishi) held a release presentation for the new product "Rich Moist Lotion," focusing on stores handling the "emute series" cosmetics, it recorded 6,207 pre-orders in 3 days, even though the release date is April 20.

▪️About the emute series new product "Rich Moist Lotion"

Created under the concept of "not just moisturizing by applying, but nurturing the skin to be able to moisturize itself," the Rich Moist Lotion is released as a lotion that addresses pore concerns and elevates the fundamental quality of the skin.

Focusing on pore fermentation beauty, and based on the ideas of Representative Kana Oishi, particular effort was put into the power of three fermentations, formulating it with [White Birch (Shirakamba) Sap Ferment Filtrate], [Galactomyces], and [Mandarin Orange Peel Extract].

White Birch (Shirakamba) Sap Ferment Filtrate:

A natural sap that can be harvested from white birch trees for only a few weeks in the spring. Known as the "mineral water of the forest," the white birch sap ferment filtrate contains amino acids, minerals, carbohydrates, and vitamins, and is expected to regulate turnover and care for oxidation and dullness.

Galactomyces:

Yeast (Galactomyces), which is also used in sake brewing, has the function of controlling sebum secretion. By preventing excessive sebum secretion and clogged pores, it gradually makes pores less noticeable.

Mandarin Orange Peel Extract:

By containing flavonoids, it supports skin elasticity and the skin around the pores. Citrus peels contain abundant polyphenols, which can be expected to have antioxidant effects, dullness care effects, and actions that bring out the skin's transparency.

For details on the product and handling, please check the official emute Instagram.

https://www.instagram.com/emute.cosmetics/

▪️Developed alongside more than 1,000 estheticians

La Beaute Co., Ltd. (Headquarters: Isahaya City, Nagasaki Prefecture; Representative: Kana Oishi) also manages a school that teaches Pore Extraction Pro™️, specializing in pore cleansing technology. The "Pore Extraction Pro Certified School" has over 1,000 enrolled members. The pore-specific skincare products of emute are developed not only from Representative Oishi's 23 years of experience as an esthetician, but also together with enrolled estheticians specializing in pores.

▪️Developer Profile: Kana Oishi

Kana Oishi (Representative Director of La Beaute Co., Ltd. / Salon Management Consultant)

With the vision of "supporting women who seek to revenge in life," she has lectured to over 20,000 people on salon management and customer attraction. She presides over the "La Beaute Salon Academy," a school for salon managers with over 6,600 attendees. She also presides over the pore-specialized esthetic technology "Pore Extraction Pro Certified School." She herself transitioned from working at a salon to opening an esthetic salon in a single six-tatami-mat room in her home in a rural town in Kyushu. Through trial and error starting from a first-month sales of 20,000 yen, she built a salon earning 1 million yen a month using only zero-advertising-cost free customer attraction. She launched "Dojo," an online salon management school, to convey this know-how to salon owners struggling with sales and customer attraction.

Currently, 2,800 salon managers are enrolled. Attendees consistently achieve monthly sales of 1 million yen in a short period, and it is well-regarded for its high reproducibility. At Beautyworld Japan Tokyo, she recorded the highest-ever number of audience members at 1,271. Through multiple businesses, she continues to create stages for women to become independent, achieve their revenge, and carve out their lives.

▪️Contact Information

La Beaute Co., Ltd. Representative Director: Kana Oishi

Location: 522-7 Funakoshimachi, Isahaya City, Nagasaki Prefecture

URL: https://labeaute2011.com/

Email: contact@labeaute2011.com