[April Dream] Until "I want to work at a hotel/ryokan" becomes the No. 1 dream job. Kyoto Plaza Hotels will transform the hospitality industry into the "most popular profession."

Kyoto Plaza Hotels Co., Ltd. (Headquarters: Minami-ku, Kyoto City, Kyoto Prefecture; Representative Director and President: Daisuke Shimizu) endorses the spirit of "April Dream," which aims to make April 1st a day for announcing dreams, and declares its earnest pledge to pioneer the future of the accommodation industry.

## Our Dream: To transform the accommodation industry into the "most popular profession" that everyone aspires to.

Our dream is to evolve the accommodation industry into a profession where "salary, benefits, and job satisfaction are all top-class and attractive," making it something everyone admires.

Providing memorable travel experiences and extraordinary moments, the accommodation industry is inherently a highly creative and proud profession that deeply impacts people's lives. We aim to redefine the true value of this profession and elevate the accommodation industry to the top of the "most desired jobs" ranking.

However, currently, due to severe labor shortages and challenges in working environments, the accommodation industry is not necessarily the first choice for young people. We are serious about changing this situation.

"Working at a hotel or ryokan is something to be proud of above all else."
To create a world overflowing with such staff, we will make "human resource development" the core of our management and redefine industry standards.

## Our Challenge to "Human Resource Development" to Realize Our Dream

We will create an environment where each staff member can shine as the "protagonist of their own life."

- Fundamental improvement of salaries and benefits to ensure "richness of life."
We will abandon the idea that "hospitality is built on self-sacrifice." We believe that enriching the lives of our staff leads to the best proposals for our customers, and we will thoroughly work on raising salary levels and establishing flexible work systems to enhance private life.

- Providing "learning opportunities" to hone lifelong skills.
We will hold regular study sessions and training programs, offering all staff opportunities to improve not only customer service skills but also management perspectives and human capabilities. We will establish a career path that gives staff the confidence that "if you work at Kyoto Plaza Hotels, you can become a valuable asset anywhere."

## To Future Partners and Customers: The Future of the Accommodation Industry Lies Only in "People."

The reason we make no compromises in "human resource development" is our belief that a hotel is not just a "box (building)" but the "people" who work there.

We are convinced that only an accommodation where staff work with genuine smiles and high aspirations can provide customers with "extraordinary experiences" that will remain in their hearts forever. If staff themselves evolve into embodiments of an "admired profession," that passion will surely lead to customer satisfaction and, in turn, become a great hope for the next generation of professionals.

Kyoto Plaza Hotels pledges to lead the improvement of the accommodation industry's status and elevate Japan's proud hospitality culture to the "world's most desired profession."

Someday, we are serious about creating a future where people of all generations speak with shining eyes, saying, "The accommodation industry is the best job worth dedicating one's life to."

## [About Kyoto Plaza Hotels Co., Ltd.]
As a hotel group that produces "unforgettable extraordinary experiences," we operate mainly in the Kansai region. We will contribute to the future of local communities and the accommodation industry through "human resource development."
Corporate website: https://kyoto-plazahotels.com/

## [Group Facility Overview]
- Kyoto Plaza Hotel Main Building/Annex ・・・ 28 Nishikujo Zaocho, Minami-ku, Kyoto City, Kyoto Prefecture
https://www.kyoto-plazahotel.co.jp/
- Kyoto Plaza Hotel Kyoto Station South ・・・ 52 Higashikujo Kamigoryocho, Minami-ku, Kyoto City, Kyoto Prefecture
https://kph-minami.com/
- Kyoto Plaza Hotel Kintetsu Jujo ・・・ 1-1 Nishikujo Sugatacho, Minami-ku, Kyoto City, Kyoto Prefecture
https://kph-jujo.com/
- Amagasaki Plaza Hotel Hanshin Amagasaki ・・・ 3-27 Kandakitadori, Amagasaki City, Hyogo Prefecture
https://www.plaza-hotel.jp/
- Hotel Aston Plaza Himeji ・・・ 763-1 Nakajima, Shikama-ku, Himeji City, Hyogo Prefecture
https://www.aston-plaza.com/
- Osaka Moriguchi Plaza Hotel Dainichi Ekimae ・・・ 2-82-35 Yakumo Higashimachi, Moriguchi City, Osaka Prefecture
https://moriguchi-ph.com/
- Hotel Aston Plaza Kansai Airport ・・・ 674-1 Minaminaka Anmatsu, Izumisano City, Osaka Prefecture
https://www.aston-kix.com/
- Hotel Aston Plaza Osaka Sakai ・・・ 4-2-30 Omachihigashi, Sakai-ku, Sakai City, Osaka Prefecture
https://aston-sakai.com/
- Hotel Aston Plaza Hiroshima ・・・ 3-1-11 Funakoshiminami, Aki-ku, Hiroshima City, Hiroshima Prefecture
https://aston-hiroshima.com/
- Hotel Aston Plaza Hiroshima No. 2 Building ・・・ 1-12 Minamiomachi, Kaita-cho, Aki-gun, Hiroshima Prefecture
(Scheduled to open in early May 2026)
- Nanki Shirahama Nagomi no Yu Kachofugetsu ・・・ 3729-32 Shirahama-cho, Nishimuro-gun, Wakayama Prefecture
https://shirahama-kachofugetsu.com/