'People of Shizuoka! Gather in Shinjuku!!!' Blue Man Group x 'How Do You Like Wednesday?' Tadahisa Fujimura & Masamichi Ureshino K-MIX Exclusive Radio CM Broadcast Begins

Blue Man Group, a live entertainment show originating from New York, will begin broadcasting a radio commercial exclusive to Shizuoka Prefecture on the FM radio station K-MIX, in preparation for their Shinjuku performances in the summer of 2026.

The commercial narration is handled by Tadahisa Fujimura and Masamichi Ureshino, known as the directors of Hokkaido Television Broadcasting's (HTB) popular program 'How Do You Like Wednesday?'. This CM was produced under the theme 'From Shizuoka to Shinjuku!' along with the striking phrase, 'Not Shizuoka! Shinjuku!'

■ Why Shizuoka?
One of the triggers was a comment made by Director Fujimura during the 'How Do You Like Wednesday?' program: 'The people of Shizuoka are also quite passionate, you know.' Inspired by this remark, the project started by focusing on 'Shizuoka's passion.' In fact, Shizuoka Prefecture has excellent access to the metropolitan area via the Shinkansen, and it's a region where many audiences travel to Tokyo specifically for live events, stage plays, and concerts. From past performance records and attendance data, the organizers have realized that there are many enthusiastic Blue Man fans in the Shizuoka area. The thought of 'We want more people from Shizuoka to come to Shinjuku this summer' brought this 'K-MIX exclusive CM' project to life.

■ A Radio CM in Full 'How Do You Like Wednesday' Style
In the CM, the freewheeling 'How Do You Like Wednesday' style by Mr. Fujimura and Mr. Ureshino merges with the unique world of rock, art, and comedy of the Blue Man Group. Along with the passionate call of 'People of Shizuoka! Gather in Shinjuku!!!', the content conveys the live feeling of the Blue Man Group. This CM is broadcast exclusively in Shizuoka Prefecture and was produced as a special version aimed at K-MIX listeners.

■ Tadahisa Fujimura Profile
Born in Aichi Prefecture. Active employee of HTB. He launched 'How Do You Like Wednesday?' and gained nationwide popularity with his sharp directing and narration. Affectionately known as 'Fujiyan', he discovered Yo O泉 (Yo Oizumi). He broadcasts new charms on YouTube's 'How Do You Like Wednesday TV' and is the driving force behind the soul of the program.

■ Masamichi Ureshino Profile
Born in Saga Prefecture. Active employee of HTB. He built a unique visual world in 'How Do You Like Wednesday?' and works as a cameraman. Loved by fans under the nickname 'Ureshie'. He also serves as the producer for the drama 'Channel is Stay!' (2019 Japan Commercial Broadcasters Association Award, Program Category, TV Drama Best Award; 2019 Japan Commercial Broadcasters Association Award, TV Category Grand Prix), and is a creator who captures viewers' hearts.

■ What is Blue Man Group?
A world-class live entertainment born in New York. Their non-verbal performance blending rock, art, and comedy has mesmerized over 50 million people worldwide so far. The greatest appeal is that it can be enjoyed intuitively regardless of generation or nationality. It is a one-of-a-kind live entertainment where the audience becomes part of the show, and the entire venue is wrapped in enthusiasm.

■ Blue Man Group 2026 Shinjuku Performance Overview
Dates: Sunday, August 2, 2026 – Sunday, August 30, 2026
Venue: THEATER MILANO-Za (6th Floor, Tokyu Kabukicho Tower, 1-29-1 Kabukicho, Shinjuku-ku)
Ticket Price: S Seat from 6,800 yen
Ticket Sales: Start on Saturday, May 16, 2026 (Pia, e+, Lawson Ticket)
Official Website: https://www.blueman.jp/
PR: Kyodo Medias