Kyodo Press Launches 'Okarec' Video Support Service for SME Recruitment in Okayama
Kyodo Press Co., Ltd., based in Okayama City, has launched 'Okayama Recruit Video Studio (Okarec),' a recruitment PR video support service for local small and medium-sized enterprises (SMEs) facing hiring challenges. The service provides comprehensive support, including video production, social media management, strategy development, and performance analysis. It aims to improve the quality of hires and reduce mismatches by conveying the authentic appeal of companies to job seekers.
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- 📰 Published: May 19, 2026 at 18:00
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Kyodo Press Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture; President: Yasufumi Otsuka) has launched the 'Okayama Recruit Video Studio (Okarec),' a support service for recruitment public relations videos.
This service is aimed at companies wishing to start recruitment PR and provides integrated support that includes not only video production but also social media launch, content theme organization, and post-post review and improvement. It helps create communications that convey a company's uniqueness and workplace atmosphere to job seekers.
Background of 'Okarec'
In recent years, many companies have faced significant recruitment challenges, such as "not receiving applications despite spending on job ads," "failing to adequately convey the company's appeal to job seekers," and "being unable to sustain social media use due to a lack of an operational framework." This is particularly true for SMEs, where a lack of recruitment PR know-how and resources makes it difficult to connect with desired talent. In response to these issues, Kyodo Press has launched 'Okarec,' leveraging its own experience and expertise in video utilization.
Service Overview
'Okarec' is a total support service designed to communicate a company's appeal effectively and lead to recruitment success. Instead of relying solely on job advertisements, it utilizes video content and social media to deliver a realistic view of the company's culture and values to job seekers. This not only increases the number of applicants but also creates opportunities to meet candidates who are a good fit for the company. A key feature is its comprehensive support, which covers everything from designing how to best resonate with job seekers to operation and improvement, rather than just acting as a production agency.
Key Features
1. Comprehensive Partnership Support: Beyond video production, the service offers consistent support for social media launch, content strategy design, and operational improvement.
2. Designing a Sustainable Model: It focuses on building an in-house operational system and sharing know-how to achieve sustainable recruitment PR, rather than fostering external dependency.
3. Content that Shows the Real Workplace: It visualizes essential information that job seekers want to know, such as company culture, employees, and the work environment, not just job conditions.
4. Data-Driven Improvement Cycle: The service continually refines its approach based on post-post access analysis and user behavior to drive recruitment results.
Expected Effects of Implementation
- Increased number of applicants
- Improved quality of applicants
- Reduction of hiring mismatches
- Enhanced corporate branding
Service Plans
- Super Light (Trial): Creates the "first video" at minimal cost and quickly establishes a foundation for social media communication.
- Light (In-house Support): A plan to enable companies to manage their social media recruitment PR independently. Supports initial setup and operational framework creation.
- Standard (Ongoing Operational Support): Centered on video production and continuous communication, this plan provides partnership support through post-post review and improvement to refine information dissemination that leads to applications.
- Premium (Strategic Operation): An advanced plan to cultivate recruitment PR as a "strategic asset." It offers in-depth partnership, including continuous production, analysis, and improvement proposals.
Future Development
Through 'Okarec,' Kyodo Press aims to contribute to improving the recruitment capabilities of the region by establishing a sustainable model for recruitment PR for local companies, starting with Okayama, and by embedding a cycle of continuous communication, review, and improvement.
This service is aimed at companies wishing to start recruitment PR and provides integrated support that includes not only video production but also social media launch, content theme organization, and post-post review and improvement. It helps create communications that convey a company's uniqueness and workplace atmosphere to job seekers.
Background of 'Okarec'
In recent years, many companies have faced significant recruitment challenges, such as "not receiving applications despite spending on job ads," "failing to adequately convey the company's appeal to job seekers," and "being unable to sustain social media use due to a lack of an operational framework." This is particularly true for SMEs, where a lack of recruitment PR know-how and resources makes it difficult to connect with desired talent. In response to these issues, Kyodo Press has launched 'Okarec,' leveraging its own experience and expertise in video utilization.
Service Overview
'Okarec' is a total support service designed to communicate a company's appeal effectively and lead to recruitment success. Instead of relying solely on job advertisements, it utilizes video content and social media to deliver a realistic view of the company's culture and values to job seekers. This not only increases the number of applicants but also creates opportunities to meet candidates who are a good fit for the company. A key feature is its comprehensive support, which covers everything from designing how to best resonate with job seekers to operation and improvement, rather than just acting as a production agency.
Key Features
1. Comprehensive Partnership Support: Beyond video production, the service offers consistent support for social media launch, content strategy design, and operational improvement.
2. Designing a Sustainable Model: It focuses on building an in-house operational system and sharing know-how to achieve sustainable recruitment PR, rather than fostering external dependency.
3. Content that Shows the Real Workplace: It visualizes essential information that job seekers want to know, such as company culture, employees, and the work environment, not just job conditions.
4. Data-Driven Improvement Cycle: The service continually refines its approach based on post-post access analysis and user behavior to drive recruitment results.
Expected Effects of Implementation
- Increased number of applicants
- Improved quality of applicants
- Reduction of hiring mismatches
- Enhanced corporate branding
Service Plans
- Super Light (Trial): Creates the "first video" at minimal cost and quickly establishes a foundation for social media communication.
- Light (In-house Support): A plan to enable companies to manage their social media recruitment PR independently. Supports initial setup and operational framework creation.
- Standard (Ongoing Operational Support): Centered on video production and continuous communication, this plan provides partnership support through post-post review and improvement to refine information dissemination that leads to applications.
- Premium (Strategic Operation): An advanced plan to cultivate recruitment PR as a "strategic asset." It offers in-depth partnership, including continuous production, analysis, and improvement proposals.
Future Development
Through 'Okarec,' Kyodo Press aims to contribute to improving the recruitment capabilities of the region by establishing a sustainable model for recruitment PR for local companies, starting with Okayama, and by embedding a cycle of continuous communication, review, and improvement.