Online English Conversation 'aleva!' Sponsoring Adults' Re-challenge Signs Sponsor Agreement with Sint-Truidense VV
Education Development Publishing Co., Ltd.'s online English service 'aleva!' has become a corporate sponsor of the Belgian football club Sint-Truidense VV (STVV) to support individuals taking on global challenges by overcoming language barriers.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 00:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 24, 2026 at 08:00 (585h 4m after Collected)
Online English conversation Aleva announces that it has become a corporate sponsor of 'Sint-Truidense VV (STVV)', a football club in the Belgian First Division.
Through this contract, we will support people who challenge the world through sports.
■ Background of the Sponsor Agreement
Sint-Truidense VV is known as a club where many Japanese players are active among top European leagues, and is drawing attention as an entity connecting Japan and Europe.
In the sports world, young athletes continue to take on challenges across borders. However, in those challenges, there exist not only technical and physical barriers but also linguistic and cultural barriers.
Online English conversation Aleva aims to make English learning more accessible and easier to continue, under the concept of 'Supporting those who challenge by feeling 'If only I had English skills' (Aleva)'.
This sponsorship agreement is implemented based on such thoughts.
■ Future Outlook
Through this sponsor contract, Aleva will support people who challenge the world through sports, and contribute to realizing a society that supports challenges from the aspect of English education.
Both sports and education expand human potential.
Aleva will play a role as an educational service supporting people who challenge the world through English learning.
【What is aleva!】
'I wish I had the skill to speak English too' - a thought that many working adults hold in their hearts at least once.
Aleva is an online English conversation service that was born to give shape to such thoughts, with a focus on 'ease of continuation'.
Busy working adults can take lessons that do not require reservations or 10-minute lessons, and we support steady growth through repetitive learning of lesson content with video materials and AI lessons.
【What is Sint-Truidense VV (STVV)】
A football club founded in 1924, belonging to the Belgian Pro League First Division. In November 2017, DMM.com LLC acquired management rights. In 2018, former FC Tokyo GM Takayuki Tateishi assumed the position of Chief Executive Officer (CEO). It outlines five pillars: strengthening the top team, enhancing the academy, building new business schemes, expanding the stadium, and technological innovation through IT introduction. Players including Ryotaro Ito (formerly Albirex Niigata), Rihito Yamamoto (formerly Gamba Osaka), Leo Brian Kokubo (formerly SL Benfica), Shogo Taniguchi (formerly Al-Rayyan SC), Kaito Matsuzawa (formerly V-Varen Nagasaki), Taiga Hata (formerly Shonan Bellmare), Keisuke Goto (formerly Anderlecht), and Shion Niikawa (formerly Sagan Tosu) belong to the club. In the 2024-25 season, they finished 14th with 31 points (7 wins, 10 draws, 13 losses / goal difference -15 / 41 goals for, 56 goals against), and finished 1st in Playoff 3.
【Company Profile】
■ Operating Company: Kyoiku Kaihatsu Shuppan Co., Ltd.
Location: 1-39-12 Shimotakaido, Suginami-ku, Tokyo 168-0073
Representative: Yukio Itoi, President and CEO
Established: August 1969
Capital: 12 million yen
Business details: Proposal and sales of educational services (publishing/ICT related) for cram schools nationwide and public/private elementary, junior high, and high schools.
Through this contract, we will support people who challenge the world through sports.
■ Background of the Sponsor Agreement
Sint-Truidense VV is known as a club where many Japanese players are active among top European leagues, and is drawing attention as an entity connecting Japan and Europe.
In the sports world, young athletes continue to take on challenges across borders. However, in those challenges, there exist not only technical and physical barriers but also linguistic and cultural barriers.
Online English conversation Aleva aims to make English learning more accessible and easier to continue, under the concept of 'Supporting those who challenge by feeling 'If only I had English skills' (Aleva)'.
This sponsorship agreement is implemented based on such thoughts.
■ Future Outlook
Through this sponsor contract, Aleva will support people who challenge the world through sports, and contribute to realizing a society that supports challenges from the aspect of English education.
Both sports and education expand human potential.
Aleva will play a role as an educational service supporting people who challenge the world through English learning.
【What is aleva!】
'I wish I had the skill to speak English too' - a thought that many working adults hold in their hearts at least once.
Aleva is an online English conversation service that was born to give shape to such thoughts, with a focus on 'ease of continuation'.
Busy working adults can take lessons that do not require reservations or 10-minute lessons, and we support steady growth through repetitive learning of lesson content with video materials and AI lessons.
【What is Sint-Truidense VV (STVV)】
A football club founded in 1924, belonging to the Belgian Pro League First Division. In November 2017, DMM.com LLC acquired management rights. In 2018, former FC Tokyo GM Takayuki Tateishi assumed the position of Chief Executive Officer (CEO). It outlines five pillars: strengthening the top team, enhancing the academy, building new business schemes, expanding the stadium, and technological innovation through IT introduction. Players including Ryotaro Ito (formerly Albirex Niigata), Rihito Yamamoto (formerly Gamba Osaka), Leo Brian Kokubo (formerly SL Benfica), Shogo Taniguchi (formerly Al-Rayyan SC), Kaito Matsuzawa (formerly V-Varen Nagasaki), Taiga Hata (formerly Shonan Bellmare), Keisuke Goto (formerly Anderlecht), and Shion Niikawa (formerly Sagan Tosu) belong to the club. In the 2024-25 season, they finished 14th with 31 points (7 wins, 10 draws, 13 losses / goal difference -15 / 41 goals for, 56 goals against), and finished 1st in Playoff 3.
【Company Profile】
■ Operating Company: Kyoiku Kaihatsu Shuppan Co., Ltd.
Location: 1-39-12 Shimotakaido, Suginami-ku, Tokyo 168-0073
Representative: Yukio Itoi, President and CEO
Established: August 1969
Capital: 12 million yen
Business details: Proposal and sales of educational services (publishing/ICT related) for cram schools nationwide and public/private elementary, junior high, and high schools.