Questioning a Society That Demands Health: Doctors and Editors Launch Culture Magazine 『(un)cured』 on March 31 (Tuesday).

Kuwakuwa Kikaku General Incorporated Association (Hikone City, Shiga Prefecture, Representative Director: Yoshihito Tokuda) and bank to LLC. (Kyoto City, Kyoto Prefecture, Representative: Takahiro Mitsukawa) will launch 『(un)cured』, a "culture and health magazine for those who are swayed by their own mind and body," on March 31, 2026.

In modern society, where a stable mind and body and constant health are treated as prerequisites for living under the guise of "self-management," many people actually live with fluctuations in their mind and body.

This magazine aims to re-examine "health" from the perspectives of culture, thought, and medicine, treating such conditions not as exceptions but as the norm. Writers and speakers from diverse fields such as film, music, literature, medicine, and social thought will gather to explore ways of living with one's own mind and body, focusing on a form of health that is not forced but is for oneself.

Features of this Magazine

• A culture magazine that "re-examines health" rather than "achieves health"

• Writers spanning culture, thought, and medicine

• Proposing perspectives for people living with discomfort and fluctuations

Background to the Launch - Why Question Now?

In recent years, while concepts such as well-being and self-care have spread, the pressure to implicitly demand "constant wellness" has also intensified.

However, for many people, reality consists of days lived with instability and discomfort. 『(un)cured』 was launched with the aim of finding the possibility of living well even with fluctuations, moving away from the illusion of self-management, in response to this gap.

By weaving together culture and language for our realistic selves, who live between health and unhealth, we aim to pursue wellness for ourselves, together with our readers.

Editorial Concept

Isn't it almost an illusion to be able to stay stable and well?

I want to talk about living with an imperfect and unstable self, based on that premise.

── From "The Difficulty of Just Being," a content included in this magazine

There is a significant gap between the "healthy image" society demands and the actual state of the human mind and body. 『(un)cured』 is not a magazine that teaches "how to get healthy," but one that helps redefine what health means to oneself.

Contents Included

※Authors/interviewees omitted honorifics below

💬 Interviews/Discussions

Life is more than just growth──Interview with the director of "Namibia's Desert"
　Yoko Yamanaka, Michiyo Nishimori

Meeting to Reconcile with the Body

Haruko Tajima × Fuyuho Kawai
You can't live on life alone──A doctor and former Space Shower TV operations representative discuss "non-essential, non-urgent" culture

Masashi Kondo, Yoshihito Tokuda

Which Health do you like?

Health by Hirokazu Hori
The Difficulty of Just Being──On the launch of (un)cured

　Yoshihito Tokuda, Fuyuho Kawai

📕 Book Feature

Reading Prescriptions for Health and Illness──Whose fault is it to be "sick"?
　Tsunenori Uno, Suzu Takashima

📽️ Film Feature

Uncured films struggling to live in the universe that is me
　Yukkyun

💭 Essays
The Ideology of "Health" Sung by Pop Music
　Tsuyachan

Reading and Cure──The Structure of "Healing" in Traditional Village Mysteries

　Takeo Hayami

Just a Vague Discomfort──Critiquing the Autonomic Nervous System

　Takumi Fukuo

✍️ Essays

I'd rather be "myself" than "natural"

　Ran Domon

How to Spend Life's Night vol.1

　tofubeats

🔍 Research

Reading Therapy Starting Today
　Mariko Terada

My Recovery Process

　Zettai ni Shuden wo Nigasanai Onna, Makoto Yokomichi, et al.

Recommended Comments

※Honorifics omitted

Masaaki Shiraishi (Former Igaku-Shoin, Editor)

"Being in a good mood even while sick" is just about right. What I wanted to advocate for in the was this kind of "health."

Ayaka Wada (Musician, Writer)

It makes me want to choose the condition of my body, just as I choose the music I listen to today.

We hope to meet readers like these

This magazine is created for the following people:

• Those who feel suffocated by the societal expectation of "being healthy" despite having concerns about health

• Those interested in the intersection of medicine, welfare, and culture

• Those living with physical and mental discomfort or fluctuations

• Those who want to embrace living with their fluctuating selves

• Those exploring new forms of care and medicine

We are also looking for supporters

『(un)cured』 is seeking supporters to broaden the dialogue about "health" through this magazine. We welcome participation in the following forms 🤗

• Holding talk events to promote the magazine

• Establishing sales points at medical institutions, pharmacies, bookstores, cafes, public facilities, etc.

• Production support through magazine purchases or donations

• Participation in editing, contributing, events, etc.

• Support for distribution and community management

  Please contact us at the inquiry details below!

Bibliographic Information

Title

(un)cured vol.01

Release Date

March 31, 2026

Price

2,600 yen (excluding tax)

Publisher

Kuwakuwa Kikaku

Planning and Production

bank to LLC.

Sales

Online direct sales (official online shop) https://kuwakuwashop.base.ec/

Inquiries

💛 For inquiries about interviews, events, and complimentary copies

Email：kuwakuwa.kikaku.pr@gmail.com
(Contact: Nishi/Tokuda)

💛 For inquiries about magazine sales

Email：uncured.magazine@gmail.com
(Contact: Tsuda/Tokuda)