How to Build an Organization Connected by "Likes" - The Reason Why pixiv Utilizes "Food" for Internal Communication ~Kurumeshi STORY'S Publishes Usage Case Article~
Key facts
- How to Build an Organization Connected by "Likes" - The Reason Why pixiv Utilizes "Food" for Internal Communication ~Kurumeshi STORY'S Publishes Usage Case Article~
- Kurumeshi Inc., operator of Japan's largest corporate food delivery service "Kurumeshi Bento," has released an interview article detailing how pixiv Inc. utilizes "food" for internal communication. pixiv holds internal exchange events called "#P-HUB" that foster connections based on employees' "likes," using food as a "means" to spark conversations and create deeper experiences, recognizing it as an optimal solution for building flat relationships across roles and positions.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Kurumeshi Inc., operator of Japan's largest corporate food delivery service "Kurumeshi Bento," has released an interview article detailing how pixiv Inc. utilizes "food" for internal communication. pixiv holds internal exchange events called "#P-HUB" that foster connections based on employees' "likes," using food as a "means" to spark conversations and create deeper experiences, recognizing it as an optimal solution for building flat relationships across roles and positions.
- Citation
- How to Build an Organization Connected by "Likes" - The Reason Why pixiv Utilizes "Food" for Internal Communication ~Kurumeshi STORY'S Publishes Usage Case Article~ (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Kurumeshi Inc., operator of Japan's largest corporate food delivery service "Kurumeshi Bento," has released an interview article detailing how pixiv Inc. utilizes "food" for internal communication. pixiv holds internal exchange events called "#P-HUB" that foster connections based on employees' "likes," using food as a "means" to spark conversations and create deeper experiences, recognizing it as an optimal solution for building flat relationships across roles and positions.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 21:00
- 🔍 Collected: June 12, 2026 at 12:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (4h 30m after Collected)
■ Usage Case Article Summary
~How to Build an Organization Connected by "Likes"―The Reason Why "Food" is Utilized for Internal Communication~
pixiv Inc., which operates services that comprehensively support creators' activities, such as the illustration, manga, and novel submission platform "pixiv," the comprehensive marketplace for creative works "BOOTH," and the fan community "pixiv FANBOX," under the philosophy of "Making creative activities more enjoyable."
The company deeply cultivates a culture that embodies one of its values, "Entertain (Let's entertain with a playful spirit)," cherishing a playful spirit not only among users but also among employees. To sustain and pass on this culture in a better form, they regularly hold "#P-HUB (P-Hub)," an internal communication opportunity that provides "connections and triggers among colleagues."
"#P-HUB" features event content and timing that are carefully considered to make it easy for employees to participate. They have implemented a system where employees bring together their "likes," plan events in conjunction with internal club activities, and turn employees' "likes" into event content, thereby fostering active interaction among employees.
Regarding meals in particular, they position them as a "means" to create "conversation starters" and "deeper experiences," selecting menus that do not hinder interaction and are easy to hold and move around with. They also actively adopt requested menus from employees, striving to foster a sense of trust and a welcoming atmosphere.
pixiv views "food" as the "optimal solution" for building flat relationships that transcend positions and job types, and simultaneously as a "means" to achieve the event's objectives. Therefore, they reportedly select menus with a focus on whether they serve as "conversation starters" and "align with the event's purpose."
■ Full Article on pixiv Inc.'s Usage Case Here
https://note.com/kurumeshi_story/n/n8746391d7d91
■ About Kurumeshi STORY'S
A note page that introduces case studies of companies attempting to solve problems through the power of "food."
It disseminates information on "organizational revitalization through food" and "team building through shared meals."
https://note.com/kurumeshi_story
■ pixiv Inc.
https://www.pixiv.co.jp
Location: 4-23-5 Sendagaya, Shibuya-ku, Tokyo
Representative Director CEO: Yasuhiro Niwa
Business Activities: Internet service business
Establishment Date: July 25, 2005
【Kurumeshi Inc. Company Overview】
Location: Fontis Bldg. 7F, 2-23-12 Dogenzaka, Shibuya-ku, Tokyo 150-0043
Representative: Representative Director Atsumasa Kobayashi
Website: https://www.kurumeshi.co.jp/
Business Activities: Corporate food delivery business
"Kurumeshi Bento" (https://www.kurumesi-bentou.com/)
"Chef Colle" (https://www.chef-colle.com/)
"Hitohaco" (https://hitohaco.com/)
Date of Establishment: August 26, 2010
FAQ
Why does pixiv use "food" for internal communication?
Because "food" is an optimal means to build flat relationships transcending positions and roles, and to create conversation starters. It's used to share employees' "likes" and foster a playful culture.
What kind of event is "#P-HUB" specifically?
It's an internal communication event designed for easy employee participation, themed around members' "likes," and includes initiatives linked to internal club activities to promote interaction.
What kind of service is Kurumeshi Bento for corporations?
It's one of Japan's largest corporate food delivery services, used in various business settings such as meetings, events, and internal company meals.
What are the benefits of organizational revitalization through food?
It leads to more active communication among employees, team-building effects, improved engagement, and fostering of corporate culture.
Which companies would find this case study useful?
It's useful for companies feeling challenges with lack of communication among employees or revitalization of corporate culture, and those considering planning new internal events.