Kurumeshi STORY'S Publishes Case Study! MIXI's "Creating a Place Where Both Employees and Students Want to Gather"
Kurumeshi Co., Ltd. has published an interview article on its official Note detailing how MIXI uses its corporate catering service to enhance recruitment events and internal communication.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 22:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 22:34 (485h 46m after Collected)
Kurumeshi Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Atsumasa Kobayashi), which operates 'Kurumeshi Bento,' one of Japan's largest corporate food delivery services, has published an interview article regarding the case study and usage methods of MIXI, Inc. (Shibuya-ku, Tokyo; Representative Director, President, Senior Executive Officer & CEO: Koki Kimura).
■ Case Study Article Summary / Background of Implementation ~The Role of Food~
MIXI, Inc., which develops a wide range of services, faced a challenge in its new graduate recruitment activities: "Because of the breadth of our business, it's hard to see the actual state of the company." Therefore, they conduct recruitment events to let students know about the company's atmosphere, working environment, and culture. By setting up opportunities where employees and students can share a meal and interact naturally and casually without feeling tense, students can experience the "real MIXI," which contributes to increasing their desire to join the company. Behind this is MIXI's unique commitment based on their guiding principle of 'User Surprise First,' embedding surprise and emotion for students into every single meal and piece of content.
Furthermore, the company, whose mission is to "Create spaces and opportunities that connect hearts," provides experiences and opportunities that make the company a "place where people want to gather." They organize food-based events such as a tuna filleting show and international cuisine cafeteria fairs. When people gather around 'food,' interactions transcend departments and job titles, resulting in the effect of improving organizational transparency.
Meals have a special value that goes beyond merely "satisfying hunger"; they allow you to share the atmosphere and taste with those you eat with. The opportunity to enjoy a meal with someone and share the feeling of "This is delicious" forms the foundation for richer and deeper communication in recruitment activities and internal corporate exchanges.
■ Read the full MIXI, Inc. case study here
https://note.com/kurumeshi_story/n/na592cd8967bd
■ About Kurumeshi STORY'S
A note page introducing case studies of companies attempting to solve challenges through the power of "food."
It disseminates information on "organizational revitalization through food" and "team building through eating together."
https://note.com/kurumeshi_story
■ About MIXI, Inc.
■ Case Study Article Summary / Background of Implementation ~The Role of Food~
MIXI, Inc., which develops a wide range of services, faced a challenge in its new graduate recruitment activities: "Because of the breadth of our business, it's hard to see the actual state of the company." Therefore, they conduct recruitment events to let students know about the company's atmosphere, working environment, and culture. By setting up opportunities where employees and students can share a meal and interact naturally and casually without feeling tense, students can experience the "real MIXI," which contributes to increasing their desire to join the company. Behind this is MIXI's unique commitment based on their guiding principle of 'User Surprise First,' embedding surprise and emotion for students into every single meal and piece of content.
Furthermore, the company, whose mission is to "Create spaces and opportunities that connect hearts," provides experiences and opportunities that make the company a "place where people want to gather." They organize food-based events such as a tuna filleting show and international cuisine cafeteria fairs. When people gather around 'food,' interactions transcend departments and job titles, resulting in the effect of improving organizational transparency.
Meals have a special value that goes beyond merely "satisfying hunger"; they allow you to share the atmosphere and taste with those you eat with. The opportunity to enjoy a meal with someone and share the feeling of "This is delicious" forms the foundation for richer and deeper communication in recruitment activities and internal corporate exchanges.
■ Read the full MIXI, Inc. case study here
https://note.com/kurumeshi_story/n/na592cd8967bd
■ About Kurumeshi STORY'S
A note page introducing case studies of companies attempting to solve challenges through the power of "food."
It disseminates information on "organizational revitalization through food" and "team building through eating together."
https://note.com/kurumeshi_story
■ About MIXI, Inc.