KURUKURU Co., Ltd. Fully Renews Recruitment Site + Launches Owned Media "KURUKURU Magazine" | Sharing the Reality of a Ginza-based D2C Company

KURUKURU Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo; Representative Director: Yasuhiro Sekizawa), which operates its own D2C brand business, fully renewed its recruitment website on Monday, May 11, 2026. Since its establishment, the company has achieved 10 consecutive years of increased revenue and profit, with consolidated group annual sales reaching approximately 7 billion yen, and is now entering a growth phase aiming for over 10 billion yen in annual sales. Under the concept of conveying 'the voices of employees' and 'the reality of the company,' the renewal includes the establishment of its own owned media, "KURUKURU Magazine," centered on messages from Representative Sekizawa and a series of employee interviews.

Background of the Renewal | Towards Disseminating Recruitment Information that Conveys 'The Reality of the Company'

KURUKURU operates multiple self-owned D2C brands such as the bedding brand "GOKUMIN," travel brand "MAIMO," beauty care brand "Ur.Salon," and pet care brand "INOPET." In addition to its core D2C business, it has expanded into six businesses including overseas export, consulting, warehousing, short-term rentals, and M&A, continuously achieving significant growth in both organizational scale and business scope. The company is now at a turning point, accelerating further brand expansion and overseas development, with the next growth target of "over 10 billion yen in annual sales."

In this renewal, the top priority concept is to more deeply convey 'the reality of the company' and 'the reality of working people' to all recruitment candidates. The site has been completely rebuilt to allow applicants to gain a comprehensive understanding of the company before applying, covering business content, corporate philosophy, CEO message, work environment, employee voices, and FAQs.

Renewal Overview

Release Date: Monday, May 11, 2026

URL: https://www.kurukuru.co.jp/recruit/

Main Changes: Renewal of recruitment message / Addition of new content such as "Services," "Getting to Know KURUKURU," "Work Environment," "FAQ" / Launch of owned media "KURUKURU Magazine"

Target: All recruitment candidates, both new graduates and mid-career professionals

Main Additional Content | Conveying KURUKURU's "Reality" in a Multi-faceted Way

Getting to Know KURUKURU - About Us -

This new section conveys KURUKURU's philosophy and journey of challenges, and the overall picture of the company, which continues to bring joy to daily life.

Corporate Philosophy - Our Philosophy - (Mission / Vision / Value)

CEO Message - CEO Message -: A new message from Representative Sekizawa for recruitment candidates.

History - History -: Introduces the company's business development from its founding in 2015 to the present, and the history of brand creation in a timeline format.

Company Information - Company Profile -: Summarizes basic corporate information such as company overview, location, representative, capital, etc.

Services - Services & Brands -

This new section introduces the breadth of our business and the achievements each brand has built in the market, in a way that applicants can grasp at a glance.

Business Content - Business -: Introduces the overall picture of six businesses: self-owned brands, overseas export, consulting, warehousing, short-term rentals, and M&A.

Awards - Awards -: Summarizes the award achievements of each brand, such as the Amazon Seller Award Grand Prize and triple crowns in the bedding brand category.

Brand List - Brand -: Lists KURUKURU's self-owned brands such as GOKUMIN, MAIMO, Ur.Salon, and INOPET.

Work Environment - Work Environment -

The driving force behind KURUKURU's creation of diverse brands is the challenge and growth of its employees. This new section comprehensively conveys the organizational data, development support, and welfare benefits that form the foundation for this.

KURUKURU in Numbers - Number -: Visualizes KURUKURU's organization and employees through data such as employee count, average age, gender ratio, etc.

Growth Environment Support - Support -: Mechanisms that support the challenges and growth of each employee, such as training systems, evaluation systems, and career formation support.

Benefits - Benefits -: Various welfare programs unique to KURUKURU that support ease of work and richness of life.

KURUKURU Magazine - Employees and Culture -

This is a new content that continuously conveys KURUKURU's daily life and culture through employee interview series and internal reports, an owned media that disseminates the thoughts of each employee and internal events.

Working Employees - People -: A series of interviews with individual employees. Their views on work, reasons for joining, and why they chose KURUKURU.