KURUKURU Co., Ltd.: Approximately 30 New Graduates and Mid-Career Hires Complete "Business Training" | Accelerating Organizational Readiness by Linking Training Content to Performance Evaluations
KURUKURU Co., Ltd. conducted "Business Training" for approximately 30 new graduates and mid-career hires, with all participants completing the three-day program. The training content is linked to performance evaluations, aiming to accelerate organizational readiness and foster a sense of unity.
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KURUKURU Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo; Representative Director: Yasuhiro Sekizawa), which operates its own D2C brand business, conducted "Business Training" for approximately 30 new graduates and recent mid-career hires. To ensure full participation without disrupting operations, the training was divided into two classes: the first class was held from April 6 (Mon) to April 8 (Wed), 2026, and the second class from April 15 (Wed) to April 17 (Fri). All participants completed the entire three-day program. With new graduates joining the company from April 2026, the training aimed to establish an organizational acceptance system and strengthen its foundation. By aligning fundamental business practices and a common language, regardless of entry route or years of service, the company seeks to enhance team cohesion and elevate the overall organization.
Background of the Training | Creating an Organization Where New Graduates and Mid-Career Hires Can Start Work from the Same Point
As the business grew and new graduates and mid-career employees continuously joined, this training was planned with the awareness of the challenge to "create an environment where employees, regardless of their entry route or years of service, can start work from the same point."
Under our culture of "empowerment × accompaniment," young employees are given opportunities to engage in strategic planning and challenge new businesses. Therefore, we believe that ensuring everyone masters fundamental business practices to a certain standard or higher directly leads to the overall improvement of the organization and the maximization of challenging opportunities. This led to the decision for all employees to participate immediately after joining.
Training Overview
Training Name: Business Training (3 days in total)
First Class Dates: April 6 (Mon) - April 8 (Wed), 2026
Second Class Dates: April 15 (Wed) - April 17 (Fri), 2026
Target Participants: New graduates and recent mid-career hires (approximately 30 people in total across two classes)
Format: In-person group training (same curriculum for both classes)
Participation Policy: Mandatory for all participants in principle / Post-training practice and actions will be partially reflected in future evaluations.
Curriculum | Acquiring Both "Fundamental Practices" and "Practical Skills" in 3 Days
Day 1 | Business Etiquette Training
Participants comprehensively learn the fundamental practices required of business professionals, from a professional mindset to impression management, language usage, telephone etiquette, visitor reception, business documents and emails, communication, and work procedures.
Professional Mindset: "Eight Awarenesses" necessary for work (Ownership, Goals, Cost, Improvement, Compliance, Collaboration, Time, Customer Awareness)
Highly Favorable Business Etiquette: First impression, grooming, posture, greetings, bowing, business card exchange
Workplace Language: Honorifics, humble language, polite language, cushioning words, everyday business terms
Business Telephone Etiquette / Visiting and Visitor Reception: Basic flow, seating arrangements, case studies
Business Documents and Emails: Importance of documents, format, information management
Business Communication: Three "listening" skills, receptive listening, effective speaking
Work Procedures: PDCA cycle, accurate instruction reception, reporting, liaison, consultation
Participants learn the necessary work awareness and acquire fundamental professional practices through hands-on exercises with fellow trainees, including practical business card exchange and comprehensive learning of business basics.
Day 2 & 3 | Business Simulation Training
A practical simulation training, designed as a story to replicate workplace realities, was conducted over two consecutive days. Participants were divided into small teams to tackle multiple challenges, acquiring fundamental business skills such as work procedures, reporting/liaison/consultation (Horenso), planning ability, teamwork, and presentation skills, not through lectures but by "moving in real-world scenarios." The structure involved progressively refining outputs over two days in preparation for the final team presentation.
Teams used sticky notes to visualize key points and discuss. Small teams tackled multiple challenges, acquiring Horenso, planning ability, and teamwork through practical experience.
Final Presentation | A Surprise Session with Executives and Senior Members Participating as "Listeners"
On the final day, a surprise session was held where executives and senior members of our company (KURUKURU Co., Ltd.) participated as listeners for the participants' presentations.
Each team presented the presentations they had refined over two days.
Q&A was conducted regarding the presentation content.
After evaluation, the winning team was decided and announced.
Individual feedback was then provided to each team.
This was a unique training opportunity to showcase achievements before actual management and receive real evaluations and advice in a serious competition. The venue was filled with tension and enthusiasm, and it was a vibrant session where each team's ingenuity and individuality shone. For the participants, it was a place to receive honest feedback on their output, and also a place to experience the company's sincere attitude in watching its new colleagues take on challenges.
Background of the Training | Creating an Organization Where New Graduates and Mid-Career Hires Can Start Work from the Same Point
As the business grew and new graduates and mid-career employees continuously joined, this training was planned with the awareness of the challenge to "create an environment where employees, regardless of their entry route or years of service, can start work from the same point."
Under our culture of "empowerment × accompaniment," young employees are given opportunities to engage in strategic planning and challenge new businesses. Therefore, we believe that ensuring everyone masters fundamental business practices to a certain standard or higher directly leads to the overall improvement of the organization and the maximization of challenging opportunities. This led to the decision for all employees to participate immediately after joining.
Training Overview
Training Name: Business Training (3 days in total)
First Class Dates: April 6 (Mon) - April 8 (Wed), 2026
Second Class Dates: April 15 (Wed) - April 17 (Fri), 2026
Target Participants: New graduates and recent mid-career hires (approximately 30 people in total across two classes)
Format: In-person group training (same curriculum for both classes)
Participation Policy: Mandatory for all participants in principle / Post-training practice and actions will be partially reflected in future evaluations.
Curriculum | Acquiring Both "Fundamental Practices" and "Practical Skills" in 3 Days
Day 1 | Business Etiquette Training
Participants comprehensively learn the fundamental practices required of business professionals, from a professional mindset to impression management, language usage, telephone etiquette, visitor reception, business documents and emails, communication, and work procedures.
Professional Mindset: "Eight Awarenesses" necessary for work (Ownership, Goals, Cost, Improvement, Compliance, Collaboration, Time, Customer Awareness)
Highly Favorable Business Etiquette: First impression, grooming, posture, greetings, bowing, business card exchange
Workplace Language: Honorifics, humble language, polite language, cushioning words, everyday business terms
Business Telephone Etiquette / Visiting and Visitor Reception: Basic flow, seating arrangements, case studies
Business Documents and Emails: Importance of documents, format, information management
Business Communication: Three "listening" skills, receptive listening, effective speaking
Work Procedures: PDCA cycle, accurate instruction reception, reporting, liaison, consultation
Participants learn the necessary work awareness and acquire fundamental professional practices through hands-on exercises with fellow trainees, including practical business card exchange and comprehensive learning of business basics.
Day 2 & 3 | Business Simulation Training
A practical simulation training, designed as a story to replicate workplace realities, was conducted over two consecutive days. Participants were divided into small teams to tackle multiple challenges, acquiring fundamental business skills such as work procedures, reporting/liaison/consultation (Horenso), planning ability, teamwork, and presentation skills, not through lectures but by "moving in real-world scenarios." The structure involved progressively refining outputs over two days in preparation for the final team presentation.
Teams used sticky notes to visualize key points and discuss. Small teams tackled multiple challenges, acquiring Horenso, planning ability, and teamwork through practical experience.
Final Presentation | A Surprise Session with Executives and Senior Members Participating as "Listeners"
On the final day, a surprise session was held where executives and senior members of our company (KURUKURU Co., Ltd.) participated as listeners for the participants' presentations.
Each team presented the presentations they had refined over two days.
Q&A was conducted regarding the presentation content.
After evaluation, the winning team was decided and announced.
Individual feedback was then provided to each team.
This was a unique training opportunity to showcase achievements before actual management and receive real evaluations and advice in a serious competition. The venue was filled with tension and enthusiasm, and it was a vibrant session where each team's ingenuity and individuality shone. For the participants, it was a place to receive honest feedback on their output, and also a place to experience the company's sincere attitude in watching its new colleagues take on challenges.