[GOKUMIN | Anker Japan] Bedding Brand and Audio Brand Resonate with "Sleep." Instagram Collaboration Campaign Held Until April 30th
Bedding brand GOKUMIN and audio brand Soundcore are jointly holding an Instagram collaboration campaign until April 30th. Following a successful joint exhibition at a sleep awareness event, the campaign offers mattresses and sleep-focused earphones as prizes, aiming to improve sleep quality.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 03:00
- 🔍 Collected: April 27, 2026 at 18:31
- 🤖 AI Analyzed: April 27, 2026 at 19:06 (34 min after Collected)
株式会社KURUKURU (Headquarters: GINZA SIX 13F, 6-10-1 Ginza, Chuo-ku, Tokyo; Representative Director: Yasuhiro Sekizawa), which operates the comprehensive bedding brand "GOKUMIN," has partnered with Anker Japan Co., Ltd.'s audio and visual brand "Soundcore" to launch an Instagram giveaway campaign titled "Tell us about your sleep environment and bedding concerns! GOKUMIN | Anker Japan Collaboration Campaign," which began on Thursday, April 16, 2026.
■ Campaign Special Page: https://www.instagram.com/p/DXMDuR7H56s/?hl=ja&img_index=1
**Expanding to SNS based on the positive response of "Bedding x Sound" experienced by approximately 700 people.**
This campaign was planned following the successful joint exhibition at the "Hills House Sleep Biz 2026" sleep awareness event held on March 10, 2026, at Azabudai Hills. At this event, approximately 700 visitors experienced the "Bedding x Sound" booth, which combined GOKUMIN's bedding with Soundcore's sleep-specialized completely wireless earphones, "Soundcore Sleep A30." The new sleep experience, fusing sleep-inducing sounds with the embrace of bedding, received extremely high praise from visitors. Building on this achievement, the collaboration extended beyond a mere "experience" to continuous cooperation through SNS-based collaborative initiatives.
**Campaign Overview**
■ Campaign Name: "Tell us about your sleep environment and bedding concerns! GOKUMIN | Anker Japan Collaboration Campaign"
■ Platform: Instagram
■ Application Period: Thursday, April 16, 2026, to Thursday, April 30, 2026
■ Prizes:
① GOKUMIN "Premium Spring Mattress (Single)" x 5 winners
② Anker Japan "Soundcore Sleep A30" x 5 winners
* A total of 10 winners will receive one of these items.
■ Selection Method: Lottery
**How to Apply**
[STEP 1] Comment on the campaign post.
On GOKUMIN's official Instagram campaign post, comment with [Brand name of desired product] + [Reason for choosing the product or sleep concerns].
■ Comment Examples:
・ For those wishing for "Premium Spring Mattress": "GOKUMIN My current mattress doesn't suit me."
・ For those wishing for "Soundcore Sleep A30": "Anker Japan I can't sleep because my family's snoring bothers me."
[STEP 2] Repost the campaign post.
Share the target post using Instagram's repost function.
* Completing both STEP 1 and STEP 2 is a condition for entry.
**Prize Introduction**
**"GOKUMIN Premium Spring Mattress"**
This is GOKUMIN's best-selling mattress. It is designed to firmly support the body while dispersing pressure, thanks to a combination of high-density pocket coils (496 in a single) and ultra-high-density 32D urethane foam. With an extra-thick 20cm volume, there is no bottoming out sensation, and the edge support around the perimeter ensures stable comfort even when turning over. Comes with an 8-year long-term quality guarantee.
■ Product URL: https://gokumin.co.jp/products/psmss-01
**"Soundcore Sleep A30"**
These are sleep-specialized completely wireless earphones equipped with adaptive noise canceling. In addition to effectively blocking noise during sleep, they feature a "Snore Masking Function" that detects snoring in real-time and automatically plays optimal masking sounds. With an ultra-lightweight design of approximately 3g per earbud, they provide a comfortable fit even when sleeping on your side. When used with the charging case, they offer up to 70 hours of playback.
■ Product URL: https://www.ankerjapan.com/products/d1301
* Playback time varies depending on volume and usage environment.
* "Soundcore Sleep A30" is not a medical device. Data provided by this product is not intended for the diagnosis, treatment, or prevention of any disease.
**"GOKUMIN," with cumulative sales of 2 million units in the series.**
Because sleep is the beginning of a happy day.
The Japanese bedding brand "GOKUMIN" offers high-quality bedding at affordable prices. Thanks to your support, we have received numerous awards, including the "Amazon.co.jp Seller Award 2023 Grand Prize" and achieving three crowns in the bedding brand category for two consecutive years. We have received high evaluations from many people. To realize healthy and prosperous daily lives, as advocated by SDGs, we will continue to be a brand that is said to be "the safe choice."
■ Campaign Special Page: https://www.instagram.com/p/DXMDuR7H56s/?hl=ja&img_index=1
**Expanding to SNS based on the positive response of "Bedding x Sound" experienced by approximately 700 people.**
This campaign was planned following the successful joint exhibition at the "Hills House Sleep Biz 2026" sleep awareness event held on March 10, 2026, at Azabudai Hills. At this event, approximately 700 visitors experienced the "Bedding x Sound" booth, which combined GOKUMIN's bedding with Soundcore's sleep-specialized completely wireless earphones, "Soundcore Sleep A30." The new sleep experience, fusing sleep-inducing sounds with the embrace of bedding, received extremely high praise from visitors. Building on this achievement, the collaboration extended beyond a mere "experience" to continuous cooperation through SNS-based collaborative initiatives.
**Campaign Overview**
■ Campaign Name: "Tell us about your sleep environment and bedding concerns! GOKUMIN | Anker Japan Collaboration Campaign"
■ Platform: Instagram
■ Application Period: Thursday, April 16, 2026, to Thursday, April 30, 2026
■ Prizes:
① GOKUMIN "Premium Spring Mattress (Single)" x 5 winners
② Anker Japan "Soundcore Sleep A30" x 5 winners
* A total of 10 winners will receive one of these items.
■ Selection Method: Lottery
**How to Apply**
[STEP 1] Comment on the campaign post.
On GOKUMIN's official Instagram campaign post, comment with [Brand name of desired product] + [Reason for choosing the product or sleep concerns].
■ Comment Examples:
・ For those wishing for "Premium Spring Mattress": "GOKUMIN My current mattress doesn't suit me."
・ For those wishing for "Soundcore Sleep A30": "Anker Japan I can't sleep because my family's snoring bothers me."
[STEP 2] Repost the campaign post.
Share the target post using Instagram's repost function.
* Completing both STEP 1 and STEP 2 is a condition for entry.
**Prize Introduction**
**"GOKUMIN Premium Spring Mattress"**
This is GOKUMIN's best-selling mattress. It is designed to firmly support the body while dispersing pressure, thanks to a combination of high-density pocket coils (496 in a single) and ultra-high-density 32D urethane foam. With an extra-thick 20cm volume, there is no bottoming out sensation, and the edge support around the perimeter ensures stable comfort even when turning over. Comes with an 8-year long-term quality guarantee.
■ Product URL: https://gokumin.co.jp/products/psmss-01
**"Soundcore Sleep A30"**
These are sleep-specialized completely wireless earphones equipped with adaptive noise canceling. In addition to effectively blocking noise during sleep, they feature a "Snore Masking Function" that detects snoring in real-time and automatically plays optimal masking sounds. With an ultra-lightweight design of approximately 3g per earbud, they provide a comfortable fit even when sleeping on your side. When used with the charging case, they offer up to 70 hours of playback.
■ Product URL: https://www.ankerjapan.com/products/d1301
* Playback time varies depending on volume and usage environment.
* "Soundcore Sleep A30" is not a medical device. Data provided by this product is not intended for the diagnosis, treatment, or prevention of any disease.
**"GOKUMIN," with cumulative sales of 2 million units in the series.**
Because sleep is the beginning of a happy day.
The Japanese bedding brand "GOKUMIN" offers high-quality bedding at affordable prices. Thanks to your support, we have received numerous awards, including the "Amazon.co.jp Seller Award 2023 Grand Prize" and achieving three crowns in the bedding brand category for two consecutive years. We have received high evaluations from many people. To realize healthy and prosperous daily lives, as advocated by SDGs, we will continue to be a brand that is said to be "the safe choice."