[INOPET] A Day for Dog Lovers to "Re-examine Their Lifestyle" – Providing Veterinarian-Recommended Goat Milk and Shampoo at the Shonan T-SITE Event

INOPET, a pet brand developed by KURUKURU Inc. (Headquarters: GINZA SIX 13F, 6-10-1 Ginza, Chuo-ku, Tokyo; CEO: Yasuhiro Sekizawa), provided products for the launch event of 'DOG LOVERS PRESS' Vol.002 and the special mook 'with DOGS,' held at Shonan T-SITE on March 8, 2026. Dog lovers attended the event, and the INOPET booth offered either 'Five Stars Goat Milk' or 'Organic Shampoo (Quick-Dry)' as a welcome gift. Amidst a diverse program featuring professional photo sessions and portrait events, the brand provided an opportunity for owners to re-examine their daily pet care, including nutrition and skincare.

Event Overview ■ Event Name: 'DOG LOVERS PRESS' Vol.002 and special mook 'with DOGS' launch event ■ Date and Time: Sunday, March 8, 2026, 10:00–17:00 ■ Venue: Promenade between Buildings 1 and 2, Shonan T-SITE ■ Content: Professional dog family photo sessions, portrait event by artist Shinpei Nagatomo, sponsor booths, etc.

Background of Product Provision [Deep Resonance with the Concept and the Brand's Mission] The concept of 'DOG LOVERS PRESS'—'The best life with your best partner'—deeply aligns with INOPET's philosophy of 'facing the lives and lifestyles of pets with honesty and integrity.' We agreed with the organizer's desire to make daily life with irreplaceable partners shine even brighter, leading us to provide our products for this event at Shonan T-SITE.

Event Highlights [Providing Choice of Welcome Gifts to Owners] Participants of the reservation-only event received either 'Five Stars Goat Milk' or 'Organic Shampoo (Quick-Dry)' at the reception. It was a small gift from INOPET to mark the beginning of a special day with their dogs.

[An Experience to Re-examine Your Dog's 'Future' Alongside Making Memories] While families enjoyed creating lifelong memories through photo sessions and portrait events, our staff provided detailed product explanations, offering a chance to reconsider daily care routines like 'nutrition' and 'skincare.' By having owners with deep affection for their dogs experience our products firsthand, we aim to contribute to the 'best dog life'—not only by maintaining the dog's health but also by deepening the bond between the owner and their pet.

Sponsored Products 'Five Stars Goat Milk' This is a completely additive-free pet milk made from 100% whole goat milk powder from the Netherlands. It contains no artificial colors or additives and is rich in nutrients such as protein, calcium, and vitamins, making it recommended by veterinarians and pet foodists. It is suitable for all life stages, from puppies and kittens to seniors, and uses goat milk, which is considered less likely to cause allergies compared to cow's milk. The powder type comes with a measuring spoon, making it easy to mix into daily meals or treats to support both hydration and nutrition simultaneously. ■ Product URL: https://inopet.jp/products/goat-milk

'Organic Shampoo (Quick-Dry)' This is a veterinarian-recommended shampoo for dogs and cats. Its unique 'Dry-Tech' formula shortens blow-drying time, reducing the burden on both the pet and the owner. While containing 10 types of certified organic ingredients and 9 types of plant-derived ingredients, it is free from 10 additives, including synthetic colorants, making it safe even if licked. Carefully selected natural ingredients like persimmon fruit extract and damask rose flower extract gently wash the coat, leaving it with a beautiful finish. Suitable for all dog and cat breeds over 3 months old. ■ Product URL: https://inopet.jp/products/shampoo_ogn

Future Initiatives and Policy INOPET will continue to strengthen our product offerings and information dissemination to support daily nutrition, skincare, and health maintenance, while staying close to the feelings of owners who cherish their pets as 'family.' We value real-world touchpoints where dog and cat lovers can encounter our products and feel the brand's passion. Through event sponsorships and the creation of experiential opportunities, we will continue to deliver more pet care options to households. As a veterinarian-recommended brand, we will continue to face the lives and lifestyles of irreplaceable family members with honesty, providing products you can choose with peace of mind, while focusing on communication design and information that conveys value to owners.

About INOPET Thoughts on life, and innovation. For your irreplaceable family. We will continue to face their lives and lifestyles with honesty and integrity. With innovation, and with thoughts on life that go beyond just innovation. INOPET is a veterinarian-recommended brand.

Related Press Releases ● [INOPET] Japan-based pet brand 'INOPET' exhibits at 'Dainipponichi' for the first time! Proposing a new lifestyle for pets and owners. https://prtimes.jp/main/html/rd/p/000000209.000036491.html ● [INOPET] Ote-Care Shampoo receives the 'Omotenashi Selection 2024 Gold Award'. https://prtimes.jp/main/html/rd/p/000000178.000036491.html ● [New Brand] 'INOPET', an innovative pet brand for life, is born. https://prtimes.jp/main/html/rd/p/000000121.000036491.html

Official Website and Social Media - Official Website: https://inopet.jp - Official Instagram: https://www.instagram.com/inopet_official/

Company Overview KURUKURU Inc. 'Created by people. Created for people.' We are a company that creates and delivers with heart. Company Name: KURUKURU Inc. CEO: Yasuhiro Sekizawa Address: GINZA SIX 13F, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061 Established: September 2015 Capital: 50 million yen Official Website: https://www.kurukuru.co.jp/