[GOKUMIN・MAIMO] Tackling Overlooked Travel Fatigue – Providing all 4 products to professional keirin racer Yuto Shono on April 6, 'International Day of Sport'

KURUKURU Co., Ltd. (Headquarters: GINZA SIX 13F, 6-10-1 Ginza, Chuo-ku, Tokyo; Representative Director: Yasuhiro Sekizawa), which operates the comprehensive bedding brand "GOKUMIN" and the travel brand "MAIMO", announced that in conjunction with the "International Day of Sport for Development and Peace" on April 6, it has provided a total of four bedding and suitcase products to professional keirin racer Yuto Shono. In the demanding, continuous race cycle of professional keirin, which has no off-season, these products from different categories—bedding and suitcases—will be combined to provide total support for the athlete's "travel" and "sleep".

This release introduces the background of the product provision and the reality of recovery required in the professional field, based on an interview with Mr. Shono. This is a new initiative that addresses the often-overlooked challenge of "travel fatigue."

Background of product provision: Why "travel" and "sleep"?

Behind the glamorous races lie the challenges of "travel" and "sleep," which are unseen by spectators. Mr. Shono, who majored in sports science during university and has been a professional keirin racer for less than a year, faces a harsh environment where he must constantly perform at the same potential with no off-season. While competing in 2-3 races nationwide each month, he must personally handle everything from arranging flights and bullet train tickets to long-distance driving to the venues. Furthermore, races held at extreme times, such as morning events or midnight events (final race at 11:30 PM), cause serious disruptions to his autonomic nervous system and sleep rhythm. Mr. Shono himself stated, "Since becoming a keirin racer, my sleep quality has deteriorated, and there are times when I can't perform at my best," prompting him to improve his bedding and travel environment. Our company addresses this challenge by reducing travel stress with "MAIMO" suitcases and providing quality sleep even during expeditions with "GOKUMIN" bedding. We offer product support through a multi-brand system that supports Mr. Shono's recovery from both travel and sleep aspects.

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