KURUKURU Co., Ltd. (Headquarters: 6-10-1 Ginza, Chuo-ku, Tokyo, GINZA SIX 13F; Representative Director: Yasuhiro Sekizawa), which operates the pet brand "INOPET", provided products for the "DOG LOVERS PRESS" Vol.002 and special compilation mook "with DOGS" release commemorative event held on Sunday, March 8, 2026, at Shonan T-SITE. The event was attended by dog lovers, and the INOPET booth offered either "Five Stars Goat Milk" or "Organic Shampoo Quick-Drying Organic Shampoo" as a welcome gift. Amidst various programs such as professional photo shoots and caricature events, attendees were given an opportunity to reconsider their daily pet care routines, including diet and skincare.

Event Overview

Event Name: "DOG LOVERS PRESS" Vol.002 and "with DOGS" Special Compilation Mook Release Commemorative Event

Date & Time: Sunday, March 8, 2026, 10:00 AM - 5:00 PM

Venue: Promenade between Buildings 1 and 2, Shonan T-SITE

Content: Professional family dog photo sessions by professional photographers, caricature event by artist Shinpei Nagatomo, sponsor booths, etc.

Background of Product Provision

【Deep Resonance with the Concept and the Brand's Mission】

The concept of "DOG LOVERS PRESS," which is "The best life with your best companion," deeply resonates with INOPET's philosophy of "facing the lives and souls of pets with straightforward honesty." In agreement with the organizers' desire to make the daily lives with irreplaceable partners more brilliant, we provided products for this event held at Shonan T-SITE.

Scenes from the Event Day

【Selectable Welcome Gifts for Owners】

Participants in the reservation-only event received either "Five Stars Goat Milk" or "Organic Shampoo Quick-Drying Organic Shampoo" at the reception. This was a small token of appreciation from INOPET to mark the beginning of a special day with their beloved dogs.

【An Experience to Reconsider Your Dog's "Future" While Creating Memories】

While participants enjoyed creating "cherished memories" that will last a lifetime, such as professional photo sessions and caricature events, our staff provided opportunities to reflect on daily care, including "diet" and "skincare," through detailed product explanations. By allowing owners with deep affection for their dogs to experience our products firsthand, we aim to contribute to a "best dog life" that not only maintains the dog's health but also deepens the bond between owner and dog.

Sponsored Products

"Five Stars Goat Milk"

This is a 100% whole goat milk powder from the Netherlands, completely additive-free for pets. It contains no coloring agents or additives, but is rich in nutrients such as protein, calcium, and vitamins, and is recommended by veterinarians and pet food specialists. It is suitable for all life stages, from puppies and kittens to seniors, and uses goat milk, which is said to be less likely to cause allergies than cow's milk. The powder form comes with a measuring spoon, making it easy to mix into regular meals or treats for simultaneous hydration and nutritional support.

Product URL: https://inopet.jp/products/goat-milk

"Organic Shampoo Quick-Drying Organic Shampoo"

This is a veterinarian-recommended shampoo for dogs and cats. Its unique Dry Tech formula reduces drying time, easing the burden on both pets and owners. It contains 10 types of organic certified ingredients and 9 types of plant-derived ingredients, while being free from 10 additives including synthetic colorants, making it safe even if licked. Carefully selected natural ingredients such as persimmon fruit extract and damask rose extract gently cleanse the coat, leaving it beautiful. Suitable for all breeds and ages of dogs and cats from 3 months old.

Product URL: https://inopet.jp/products/shampoo_ogn

Future Initiatives and Policies

INOPET will continue to strengthen its product offerings and information dissemination that support daily meals, skincare, and health maintenance, while staying close to the feelings of owners who cherish their pets as "family." We value real-life touchpoints where dog and cat lovers can encounter our products and our brand's philosophy, such as this event. Through event sponsorships and the creation of experiential opportunities, we aim to deliver more pet care options to a wider range of households. As a veterinarian-recommended brand, we will continue to face the lives and souls of irreplaceable family members with honesty, providing products that can be chosen with confidence, and engaging in information dissemination and communication design that conveys value to owners.

About INOPET

A passion for life and innovation.

For our irreplaceable family. We will continue to face their lives and souls with straightforward honesty.

With a spirit of innovation, and not just innovation, but a passion for life.

INOPET is a veterinarian-recommended brand.

Related Press Releases

● [INOPET] Japan's first pet brand "INOPET" exhibits at "Dai Nippon Ichi" for the first time! Proposing a new lifestyle for pets and owners

https://prtimes.jp/main/html/rd/p/000000209.000036491.html

● [INOPET] Otecare Shampoo receives "Omotenashi Selection 2024 Gold Award".

https://prtimes.jp/main/html/rd/p/000000178.000036491.html

● [New Brand] Innovative pet brand "INOPET" born for life.

https://prtimes.jp/main/html/rd/p/000000121.000036491.html

Official Website and Social Media

・ Official Website: https://inopet.jp

・ Official Instagram: https://www.instagram.com/inopet_official/

Company Profile

KURUKURU Co., Ltd.

"People create. For people, we create." A company that creates and delivers with heart.

Company Name: KURUKURU Co., Ltd. Representative Director: Yasuhiro Sekizawa Address: 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061 GINZA SIX 13F Established: September 2015 Capital: 50 million yen Official HP: https://www.kurukuru.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: News