"It Doesn't Look Like a 1-Million-km Truck": Kuriyama Motors Unveils Refurbished Truck at Japan Truck Show 2026
Kuriyama Motors exhibited for the first time at the Japan Truck Show 2026, unveiling a 'refurbished truck' restored from a vehicle with over 1,000,000 km of mileage. Drawing over 2,000 visitors, a survey revealed that 92.5% of respondents are considering adopting these vehicles, praising their pristine appearance and the underlying sustainable restoration philosophy.
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- 📰 Published: May 20, 2026 at 19:00
- 🔍 Collected: May 20, 2026 at 10:31
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Refurbished Truck Garners Feedback: "It Doesn't Look Like a 1-Million-km Truck"
Kuriyama Jidosha Kogyo Co., Ltd. (President and CEO: Tomohiro Kuriyama, hereafter Kuriyama Motors), which operates bases in Tokyo, Chiba, and Kanagawa, specializes in used truck sales, purchasing, rentals, and parts sales. The company aims for a sustainable society by providing eco-friendly vehicles and promoting recycling.
■ First Exhibition at Japan Truck Show 2026: Displaying a Truck with Over 1 Million km
Kuriyama Motors made its debut exhibition at the "Japan Truck Show 2026," held at Pacifico Yokohama from Thursday, May 14 to Saturday, May 16, 2026.
Under the theme of "Next-Generation Logistics," the event drew attention to solving challenges in the logistics industry and exploring sustainable transportation solutions.
At the venue, the company displayed a physical "refurbished truck" for the first time, based on a Mitsubishi Fuso "Super Great" that had been driven for over 1,000,000 km.
While preserving the robust character of a truck used in the field for many years, the exterior and interior were finished to an extent that belied its age, causing many attendees to stop and look.
The booth welcomed over 2,000 visitors over the three-day period, with lines forming at times. The response was so overwhelming that catalogs and promotional items ran out, and at one point, staff had to temporarily halt calling in more visitors.
Scenes of people lining up were observed in front of the refurbished truck booth where the actual vehicle was displayed.
■ Visitor Survey: 92.5% "Considering Adoption"
A survey asking, "Do you think refurbished trucks will become a 'third option'?" was conducted at the venue.
The results showed that 35.3% "wanted to adopt" and 57.2% "would consider depending on conditions," resulting in a total of 92.5% showing a positive attitude toward adoption.
Furthermore, the most common "point of evaluation" was "looks/exterior" at 67.5%, indicating a high level of interest in the quality of the finish.
On the other hand, common "areas of concern" included "price" and "durability."
However, only 11.6% cited "practicality" as a concern, suggesting that the truck is perceived not just for its looks, but as a "realistic option for actual work."
Survey results showed 92.5% considering adoption. Visitors highly praised the exterior and finish, showing little anxiety about practicality and accepting it as a viable work option.
■ "Doesn't Look Like 1 Million km": Voices of Astonishment from Visitors
The refurbished truck display attracted a wide range of visitors, including industry peers, former drivers, and families.
Feedback from visitors included:
"It didn't look like it had run 1 million km."
"My image of used cars has changed."
"I was surprised at how clean the inside of the cab was."
"I thought the interior had been completely replaced."
"It's completely different from my own 1-million-km truck."
Particularly, industry peers and visitors with long-term involvement in trucking were amazed by the finish of the cargo space and the deeply cleaned driver's seat. They resonated with the refurbishing philosophy of "maintaining and using it for a long time."
Former drivers also commented, saying things like, "It was the model I dreamed of back in the day," and "I want to drive it home just like this."
Visitors checked the finish inside the cab. Many also stopped to listen to explanations of the cargo display and the restoration process.
■ Sympathy for the Restoration Philosophy: "It's Not Over When It Breaks"
The booth also featured a message board initiative to "grow a tree" by attaching leaf-shaped message stickers.
Messages included:
"I became interested in SDGs x Trucks."
"Fixing and using is a great idea."
"The future of rebuilding is bright."
"I thought it was a viable option when adding vehicles to a fleet."
These comments highlighted a strong resonance with the core philosophy of refurbished trucks.
Rebuilt mufflers also gathered interest, with voices urging the company to "continue this in the future."
The "Tree of Thoughts" grew with supportive messages. Messages were gathered from a wide demographic, ranging from children to industry professionals.
■ Responses from Manufacturer and Industry Insiders
Manufacturer representatives noted, "Opportunities to actually see vehicles of this model year are becoming rare," showing appreciation not just for its value as a restored vehicle, but for the value of "preserving the vehicles of that era for today."
Furthermore, many visitors stated they came specifically after reading the pre-event press release, or specifically sought out direct conversations with President Tomohiro Kuriyama.
The exhibition also provided a chance for reunions, with staff meeting business contacts from over 10 years ago, suggesting the refurbished truck initiative is sparking new inter-
Kuriyama Jidosha Kogyo Co., Ltd. (President and CEO: Tomohiro Kuriyama, hereafter Kuriyama Motors), which operates bases in Tokyo, Chiba, and Kanagawa, specializes in used truck sales, purchasing, rentals, and parts sales. The company aims for a sustainable society by providing eco-friendly vehicles and promoting recycling.
■ First Exhibition at Japan Truck Show 2026: Displaying a Truck with Over 1 Million km
Kuriyama Motors made its debut exhibition at the "Japan Truck Show 2026," held at Pacifico Yokohama from Thursday, May 14 to Saturday, May 16, 2026.
Under the theme of "Next-Generation Logistics," the event drew attention to solving challenges in the logistics industry and exploring sustainable transportation solutions.
At the venue, the company displayed a physical "refurbished truck" for the first time, based on a Mitsubishi Fuso "Super Great" that had been driven for over 1,000,000 km.
While preserving the robust character of a truck used in the field for many years, the exterior and interior were finished to an extent that belied its age, causing many attendees to stop and look.
The booth welcomed over 2,000 visitors over the three-day period, with lines forming at times. The response was so overwhelming that catalogs and promotional items ran out, and at one point, staff had to temporarily halt calling in more visitors.
Scenes of people lining up were observed in front of the refurbished truck booth where the actual vehicle was displayed.
■ Visitor Survey: 92.5% "Considering Adoption"
A survey asking, "Do you think refurbished trucks will become a 'third option'?" was conducted at the venue.
The results showed that 35.3% "wanted to adopt" and 57.2% "would consider depending on conditions," resulting in a total of 92.5% showing a positive attitude toward adoption.
Furthermore, the most common "point of evaluation" was "looks/exterior" at 67.5%, indicating a high level of interest in the quality of the finish.
On the other hand, common "areas of concern" included "price" and "durability."
However, only 11.6% cited "practicality" as a concern, suggesting that the truck is perceived not just for its looks, but as a "realistic option for actual work."
Survey results showed 92.5% considering adoption. Visitors highly praised the exterior and finish, showing little anxiety about practicality and accepting it as a viable work option.
■ "Doesn't Look Like 1 Million km": Voices of Astonishment from Visitors
The refurbished truck display attracted a wide range of visitors, including industry peers, former drivers, and families.
Feedback from visitors included:
"It didn't look like it had run 1 million km."
"My image of used cars has changed."
"I was surprised at how clean the inside of the cab was."
"I thought the interior had been completely replaced."
"It's completely different from my own 1-million-km truck."
Particularly, industry peers and visitors with long-term involvement in trucking were amazed by the finish of the cargo space and the deeply cleaned driver's seat. They resonated with the refurbishing philosophy of "maintaining and using it for a long time."
Former drivers also commented, saying things like, "It was the model I dreamed of back in the day," and "I want to drive it home just like this."
Visitors checked the finish inside the cab. Many also stopped to listen to explanations of the cargo display and the restoration process.
■ Sympathy for the Restoration Philosophy: "It's Not Over When It Breaks"
The booth also featured a message board initiative to "grow a tree" by attaching leaf-shaped message stickers.
Messages included:
"I became interested in SDGs x Trucks."
"Fixing and using is a great idea."
"The future of rebuilding is bright."
"I thought it was a viable option when adding vehicles to a fleet."
These comments highlighted a strong resonance with the core philosophy of refurbished trucks.
Rebuilt mufflers also gathered interest, with voices urging the company to "continue this in the future."
The "Tree of Thoughts" grew with supportive messages. Messages were gathered from a wide demographic, ranging from children to industry professionals.
■ Responses from Manufacturer and Industry Insiders
Manufacturer representatives noted, "Opportunities to actually see vehicles of this model year are becoming rare," showing appreciation not just for its value as a restored vehicle, but for the value of "preserving the vehicles of that era for today."
Furthermore, many visitors stated they came specifically after reading the pre-event press release, or specifically sought out direct conversations with President Tomohiro Kuriyama.
The exhibition also provided a chance for reunions, with staff meeting business contacts from over 10 years ago, suggesting the refurbished truck initiative is sparking new inter-
FAQ
What vehicle did Kurayama Jidosha Kogyo display at the Japan Truck Show 2026?
They displayed a 'Refurbished Truck' based on a Mitsubishi Fuso 'Super Great' that had exceeded 1 million km of driving.
How many visitors came to the Kurayama Jidosha Kogyo booth at the Japan Truck Show 2026?
More than 2,000 visitors came over the 3-day event.
What were the results of the survey regarding the introduction of the Refurbished Truck?
92.5% of survey respondents are considering introduction ('Want to introduce' 35.3%, 'Would consider depending on conditions' 57.2%).
What was the main point that visitors evaluated positively about the Refurbished Truck?
The most highly rated point was 'Appearance' (67.5%), with the clean finish being a major draw despite the truck having driven 1 million km.
What concerns were raised about the Refurbished Truck?
Concerns were mainly about 'Cost' and 'Durability,' but concerns about 'Practicality' were limited to 11.6%, indicating it is seen as a practical option.