Behind-the-Scenes Video Released for TARAFLEX CM Featuring Japanese Volleyball Star Yuji Nishida
Kuriyama Holdings has released a making-of video for the 'TARAFLEX' sports flooring CM featuring Yuji Nishida. The video highlights the product's safety and performance from an athlete's perspective.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 22:30
- 🔍 Collected: April 27, 2026 at 14:01
- 🤖 AI Analyzed: April 28, 2026 at 01:51 (11h 49m after Collected)
Kuriyama Holdings Co., Ltd. has released a behind-the-scenes making-of video following the launch of three CMs featuring Yuji Nishida, the ambassador for 'TARAFLEX' sports flooring.
'TARAFLEX' is a world-renowned sports flooring system adopted in top-tier international competitions organized by the International Volleyball Federation (FIVB). In Japan, it has a strong track record in the SV League and high school tournaments, and is widely used in schools and community gymnasiums.
The making-of video offers a rare glimpse into Nishida's personality, capturing his soft smiles and natural self, which contrasts with his sharp expressions during play. It was his first time shooting a CM, and the video highlights his sincere approach to expressing his thoughts through words, as well as the dynamic energy of his movements captured from close range.
The previously released TV CMs (Long version / 3 parts) focus on different aspects:
- 'Soaring High': Focuses on jump serves, showing how the cushioning and repulsion of TARAFLEX support leap altitude.
- 'Diving In': Focuses on flying receives, highlighting how the cushioning allows players to give their all.
- 'Stepping In': Focuses on sharp steps and turns, protecting the bodies of top athletes and growing youth.
Nishida commented on his appointment as ambassador: 'I am honored to be appointed. As the captain of Osaka Bluteon, I have a deep connection with TARAFLEX in my daily training. I believe the greatest advantage of TARAFLEX is injury prevention, which directly leads to an athlete's career longevity. An athlete's body is their greatest asset, and a flooring material that protects it is a powerful weapon. I hope this environment can expand to as many people as possible.'
Yuji Nishida Profile: Born Jan 30, 2000, from Mie Prefecture. Plays as an Opposite for Osaka Bluteon in the SV League and is a key member of the Japan National Team, having competed in both Tokyo 2020 and Paris 2024 Olympics.
'TARAFLEX' is a world-renowned sports flooring system adopted in top-tier international competitions organized by the International Volleyball Federation (FIVB). In Japan, it has a strong track record in the SV League and high school tournaments, and is widely used in schools and community gymnasiums.
The making-of video offers a rare glimpse into Nishida's personality, capturing his soft smiles and natural self, which contrasts with his sharp expressions during play. It was his first time shooting a CM, and the video highlights his sincere approach to expressing his thoughts through words, as well as the dynamic energy of his movements captured from close range.
The previously released TV CMs (Long version / 3 parts) focus on different aspects:
- 'Soaring High': Focuses on jump serves, showing how the cushioning and repulsion of TARAFLEX support leap altitude.
- 'Diving In': Focuses on flying receives, highlighting how the cushioning allows players to give their all.
- 'Stepping In': Focuses on sharp steps and turns, protecting the bodies of top athletes and growing youth.
Nishida commented on his appointment as ambassador: 'I am honored to be appointed. As the captain of Osaka Bluteon, I have a deep connection with TARAFLEX in my daily training. I believe the greatest advantage of TARAFLEX is injury prevention, which directly leads to an athlete's career longevity. An athlete's body is their greatest asset, and a flooring material that protects it is a powerful weapon. I hope this environment can expand to as many people as possible.'
Yuji Nishida Profile: Born Jan 30, 2000, from Mie Prefecture. Plays as an Opposite for Osaka Bluteon in the SV League and is a key member of the Japan National Team, having competed in both Tokyo 2020 and Paris 2024 Olympics.