Kurashiru Launches 'Receipt Challenge Regional Household Support Project' in Shizuoka, Japan's Top Receipt-Saving Prefecture

Kurashiru Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Yusuke Horiie; hereinafter 'Kurashiru'), the operator of the savings app 'Receipt Challenge,' announced the launch of the 'Receipt Challenge Regional Household Support Project' on Wednesday, June 17, 2026. This initiative combines local ingredients with receipt-based incentives to simultaneously support regional economies and household budgets.

As the first phase of this project, Kurashiru will launch a receipt submission campaign and a recipe photo submission campaign in Shizuoka Prefecture. The campaigns focus on Shizuoka-grown tea leaves available at local supermarkets, drugstores, and other retail stores. The recipe challenges feature dishes created by Kurashiru's food planners using locally produced tea.

Users who purchase Shizuoka-grown tea at participating stores and submit their receipts via the 'Receipt Challenge' app will receive rewards worth 50 yen. Additionally, by preparing two designated recipes using the purchased tea and uploading photos to the 'Tabe Challenge' feature, users will receive 200 yen per dish—400 yen total. As a result, Shizuoka-based 'Receipt Challenge' users can enjoy tea-based dishes at an effective cost of approximately 100 yen per dish.

Background of the 'Receipt Challenge Regional Household Support Project'

The 'Receipt Challenge Regional Household Support Project' was launched by Kurashiru in response to ongoing inflation. By leveraging local agricultural products and receipt-based engagement, the project aims to support both regional economies and household finances.

For the first phase, the campaign launches today in Shizuoka Prefecture, targeting receipt and recipe photo submissions for Shizuoka-grown tea available at local retail stores, including supermarkets and drugstores.

According to Kurashiru's internal data analysis, Shizuoka Prefecture ranks first nationwide in 'likelihood of encountering Receipt Challenge eligible products during daily shopping'—approximately 3.1 times higher than Tokyo (Note 1). Additionally, the annual average reward per resident ranks second nationwide—1.18 times that of Tokyo (Note 2). Given its status as the 'prefecture where receipts most easily turn into cash,' Shizuoka was selected as the launch location.

Note 1: Survey by Kurashiru Co., Ltd. (as of June 2026, covering 12 retail chains). Opportunity rate calculated per 10,000 residents (number of Receipt Challenge listed products × number of stores in prefecture ÷ prefectural population), compared across all 47 prefectures.

Note 2: Calculated by Kurashiru Co., Ltd. based on performance from April 2025 to March 2026. Annual total reward points per prefecture divided by population (based on the 2024 population estimates by the Ministry of Internal Affairs and Communications). User residence is determined via address and app usage history, with the top 1% of users excluded to eliminate bias.

Details of 'Receipt Challenge Regional Household Support Project in Shizuoka'

Receipt Submission Campaign for Shizuoka-Grown Tea

Users who purchase Shizuoka-grown tea at local retail stores and submit their receipts via the 'Receipt Challenge' app will receive 50 yen in points.

Recipe Photo Submission Campaign Featuring Original Recipes Using Shizuoka-Grown Tea

By preparing two designated recipes using the purchased tea and uploading photos to the 'Tabe Challenge' feature, users will receive 200 yen per dish—400 yen total in rewards.

By participating in all campaigns, users can receive up to 450 yen in total rewards, allowing them to enjoy delicious tea-based dishes at approximately 100 yen per dish (one entry per person).

Campaign Name: 'Receipt Challenge Regional Household Support Project in Shizuoka'

Implementation Details and Period:

① Receipt Challenge Campaign for Shizuoka-Grown Tea

· Period: June 17 (Wed) to June 23 (Tue)

· Details: During the campaign, the 'Receipt Challenge' titled 'Tea Leaves—Any Kind!' will be featured in the app. Users who photograph and submit receipts for purchased tea leaves will receive 50 yen in points (one entry per person).

· Target Receipt Challenge: 'Tea Leaves—Any Kind!'

② Tabe Challenge Campaign Using Shizuoka-Grown Tea

· Period: June 17 (Wed) to June 23 (Tue)

· Details: During the campaign, the following 'Tabe Challenges' using Shizuoka-grown tea will be featured in the app. Submitting photos of each dish will earn 200 yen in points per dish (one entry per person).

· Target Tabe Challenges: '[Tabe Challenge] Easy Basil-Style Pasta Using Tea Leaves', '[Tabe Challenge] Japanese-Style Potato Salad Infused with Tea Aroma'

Eligible Users:

· Only new users or those identified as Shizuoka residents within the 'Receipt Challenge' app are eligible (no specific store requirements).

· Shizuoka residency is determined by users who have selected Shizuoka in the 'My Area' section of the app, submitted a receipt from a Shizuoka store at least once, or answered 'Shizuoka' as their residence in an in-app survey.

Additional Notes:

· Campaign availability may change without notice during the period.
· For inquiries, please contact the support page within the 'Receipt Challenge' app.

· Additional fees may apply when redeeming points for rewards.

Eating Shizuoka Tea—Original Recipes Curated by Kurashiru

Kurashiru's food planners have developed two original recipes specifically for this project. By using Shizuoka-grown tea not just as a beverage but also as an ingredient, this initiative offers a new way to expand tea consumption.

[Easy Basil-Style Pasta Using Tea Leaves]

A dish that uses tea leaves as a substitute for basil. The tea's refreshing aroma, subtle astringency, and umami add a new dimension of flavor to everyday pasta dishes, breaking the monotony.

Recipe URL: https://www.kurashiru.com/recipes/d84fd0f6-3353-4de5-bc3b-c21757610080

[Japanese-Style Potato Salad Infused with Tea Aroma]

The tea adds a clean, crisp flavor that balances the richness of mayonnaise, resulting in a pleasant aftertaste. The slight texture of the tea leaves adds an accent, enhancing the overall enjoyment.

Recipe URL: https://www.kurashiru.com/recipes/6b63ae7e-1a83-4f85-bcf3-d1f2bcb95792

How to Participate in 'Receipt Challenge' and 'Tabe Challenge'

How to join 'Receipt Challenge': Submit a photo of your receipt for eligible products via the 'Receipt Challenge' app to earn points.

How to join 'Tabe Challenge': Prepare the designated recipes using purchased eligible products, then submit a photo of your dish via the 'Receipt Challenge' app to earn additional points.

[Nomura Tomoki, Executive Officer and GM of Receipt Challenge Business Unit, Kurashiru Co., Ltd.]