'Kurashiru' Strengthens Returns to Creators. Hosts In-House 'Spring Recipe Contest'

"Kurashiru", a recipe video service operated by Kurashiru, Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Yusuke Horie, hereinafter "Kurashiru Inc."), will launch a recipe posting contest "Kurashiru Spring Recipe Contest 2026" on Thursday, April 23, 2026, at 10:00 AM, with the aim of strengthening returns to creators who post recipes within the app. Background of Strengthening Returns to Creators Since the service launch in 2016, "Kurashiru" has been accepting recipe posts from numerous creators through its posting function, in addition to recipes by exclusive cooks known as "Kurashiru Chefs". Planning, filming, and posting recipes requires significant time and cost. As a recipe video platform, "Kurashiru" believes that delivering fair compensation to creators for their creative activities is the foundation for continuously generating high-quality recipes and the driving force for enriching users' food experiences. Not limited to this contest alone, we aim to expand returns to creators by hosting even more sponsored contests with manufacturers in the future. And, under the mission of "Delivering happiness to 8 billion people 3 times a day," "Kurashiru" will continue to provide new value that nestles close to each individual's daily life, starting from "everyday meals". Overview of the Recipe Contest Contest Name: "Kurashiru Spring Recipe Contest 2026" Application Period: Thursday, April 23, 2026, 10:00 - Wednesday, May 20, 2026, 23:59 Application Method: Post a recipe in photo or video format from the "Kurashiru" app and add the hashtag "#SpringRecipeContest2026" Target Recipes: Recipes you want to make in spring Grand Prize 1 person 300,000 yen Semi-Grand Prize 2 persons 100,000 yen each Kurashiru Special Prize 5 persons 30,000 yen each Honorable Mention 35 persons Amazon Gift Card worth 10,000 yen each Organizer: Kurashiru, Inc. Service Overview Recipe video service "Kurashiru" (https://www.kurashiru.com/) A service that provides easy and delicious recipes under the concept of "Making daily life delicious and warm." As of October 2024, it has achieved a cumulative total of 44 million downloads. iOS version: https://appsto.re/jp/YSri_.i Android version: https://goo.gl/B447IR ------------------------------------ [Company Overview] Company Name: Kurashiru, Inc. President and CEO: Yusuke Horie Established: April 2014 Location: 23F msb Tamachi Tamachi Station Tower N, 3-1-1 Shibaura, Minato-ku, Tokyo 108-0023 https://kurashiru.co.jp/ -------------------------------------