[Annual Event Decided After Previous Success!] Making "Enoki from Nakano City, Nagano Prefecture," Japan's No. 1 Mushroom Village, a Dining Table Staple! Experiential Campaign with Accumulating Points for "Purchase + Cooking" to Start Sequentially from Wednesday, April 8th.

The savings app "Recichalle" is launching a major campaign for 2026 targeting "Enoki from Nakano City, Nagano Prefecture," with its first phase starting today, Wednesday, April 8, 2026.

This initiative was decided upon after the campaign for enoki mushrooms produced in the same city, conducted last year in 2025, recorded extremely high satisfaction, with 96.3% of "Tabechalle" participants who cooked and posted specified recipes responding that they "want to continue utilizing enoki mushrooms in their cooking." The aim is to establish Nakano City's enoki mushrooms as "even more of a dining table staple" by allowing people to experience various enoki mushroom dishes throughout the year.

By uploading a receipt for a product purchased during the campaign period, you will receive points equivalent to 20 yen. Furthermore, by participating in "Tabechalle" where you post photos of yourself trying out specified arranged recipes, you will receive an additional 200 yen worth of points, for a total maximum of 220 yen worth of points.

※Please refer to the results of the previous initiative here: https://prtimes.jp/main/html/rd/p/000000434.000019382.html

Background of Implementation: In response to the previous positive feedback, making "enoki mushrooms" a "new dining table staple" throughout the year.

Nakano City, located in the northern part of Nagano Prefecture, is known as "Japan's No. 1 Mushroom Village," blessed with abundant nature. Enoki mushrooms, in particular, not only boast the highest production volume in Japan but also receive extremely high market evaluations for their high quality and commitment to safety and security.

The previous initiative received great feedback, with many surprised voices saying, "Just adding mushrooms changes the depth of the dish." Therefore, this time, as a large-scale year-round campaign, we are further proposing the "versatile umami" of enoki mushrooms in classic home dishes like curry and oyakodon. This major campaign was launched with the desire for more people to realize that "Enoki from Nakano City, Nagano Prefecture" is an indispensable part of their daily meals.

Earn Points by "Buying, Cooking, and Posting"!

This food experience campaign targets "Enoki from Nakano City, Nagano Prefecture" as its featured product. By trying out specified arranged recipes and participating in "Tabechalle," you can receive even more point rewards.

"Tabechalle" offers a "slightly advantageous and positive experience" where you can earn Recichalle points in just three steps: "buy," "cook," and "post," allowing you to save money while enjoying new culinary arrangements.

The rich umami overflowing from mushrooms dramatically deepens the flavor of dishes. Please take this opportunity to enjoy surprisingly easy yet profound new sensation recipes that leverage the natural dashi of the ingredients.

What are "Recichalle" and "Tabechalle"?

Recichalle

With the "Recichalle" app, if you photograph and upload a receipt for a purchased eligible product, you will receive points equivalent to 20 yen per product.

Tabechalle

If you actually cook an eligible recipe and post a photo of the dish, you will be given points equivalent to 200 yen per recipe. By participating in conjunction with Recichalle, it becomes even more fun and more rewarding!

Campaign Details

• Period

1. April 8, 2026 (Wednesday) - June 7, 2026 (Sunday)

2. Scheduled to be held from Summer 2026

3. Scheduled to be held from Autumn 2026

• How to Participate

1. Download the Recichalle app

2. Purchase eligible products and upload receipts (Recichalle)

3. Cook eligible recipes and post photos of the dishes (Tabechalle)

• Points Awarded

Recichalle: 20 yen equivalent / product

Tabechalle: 200 yen equivalent / recipe

※Points will be awarded within a maximum of one week from receipt upload.
※Only applications submitted via the campaign page within the "Recichalle" app are valid.

※Points will be awarded for each eligible product upon receipt submission and successful review.

※Participation in "Recichalle" is limited to one entry per person.

※Participation in "Tabechalle" is limited to one entry per recipe per person.

※Purchases made outside the specified period are not eligible.

※The campaign will end once the specified number is reached, even if it is within the period.

※The campaign period may be extended without prior notice.

Campaign Eligible Products and Recipes

Eligible Products

※Please note that some stores may not carry this product.

Eligible Recipes

※The campaign may end once the specified number is reached, even if it is within the period.

The target recipes for the second phase of "Tabechalle" are curry, and for the third phase, oyakodon. Details for each "Tabechalle" phase will be sequentially released within the app as the campaign starts, so please look forward to it!

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■About the savings app "Recichalle"

Recichalle is a savings app that makes your entire shopping experience more economical.

You can earn points based on your travel distance, the number of electronic flyers (Kurashiru Flyers) viewed, and the number of receipts submitted after shopping, which can then be exchanged for various benefits. It is used by a good balance of genders and age groups, primarily young adults in their 20s-40s, who actively gather shopping information and enjoy smart daily shopping.

"Recichalle" Service Site

https://about.rewards.kurashiru.com/

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【Contact for this matter】

Kurashiru Co., Ltd. Public Relations

E-mail：contact.pr@kurashiru.co.jp