Kuraray Group Launches New Corporate CM Series Featuring Comedy Duo 'Chidori'

Our company will launch a new corporate advertising campaign featuring the comedy duo 'Chidori' starting in April. This year, the Kuraray Group celebrates its 100th anniversary and will roll out a new corporate advertising series to showcase our appeal under the catchphrase, 'The materials company that excites the world - Heart-boiled Kuraray.' The first installment of the series, 'Solve the Kuraray Mystery,' will air from Wednesday, April 1st.

In this series, the two, disguised as agents, investigate Kuraray from various angles, sometimes even conducting undercover operations, to uncover the reality of Kuraray that excites the world. The roles of the agents are played by the comedy duo 'Chidori,' who, like our company, hail from Okayama Prefecture.

In conjunction with the new CM release, a special website will also be launched. You can view more detailed information about Kuraray and behind-the-scenes footage that couldn't be fully conveyed in the main CM.

1. CM Overview

・Title

Kuraray Group Corporate CM 'The materials company that excites the world - Heart-boiled Kuraray'

EPISODE 0 'Solve the Kuraray Mystery'

・CM Air Date

Wednesday, April 1, 2026

・CM Story

The story follows two agents who receive a directive to 'uncover the true identity of Kuraray' and take on the investigation using all possible means. They are sometimes chased by helicopters and infiltrate laboratories and factories. As the investigation progresses, the fact that Kuraray is exciting people on a global stage becomes clear. For 100 years since its founding, Kuraray has continued to create 'materials useful to the world.' The two agents' curiosity grows as they try to grasp its true nature.