KURAND Launches 'Umauma Lemon Sour' to Support Retired Racehorses

KURAND Co., Ltd. (Headquarters: Adachi-ku, Tokyo; CEO: Kurohara Kuroshiro) will begin selling 'Umauma Lemon Sour (Umauma Remon Sawa)' through its online liquor store 'Kurand' starting at 17:00 on Tuesday, June 16, 2026. (https://kurand.jp/products/umauma-lemonsour)

About 'Umauma Lemon Sour'

'Umauma Lemon Sour' is a lemon sour base developed to support horses, timed with the Year of the Horse in 2026. Designed so that drinking alcohol contributes to retired horse welfare, a portion of sales will be donated to Avenir Farm at Yoro牧场. Inspired by horses' favorite food—carrots—the base alcohol uses carrot shochu. We aimed to create a familiar, approachable lemon sour flavor that supports horses while being enjoyable for everyone.

The Appeal of 'Umauma Lemon Sour'

① Ultimate refreshing lemon sour with smooth depth balancing acidity

'Umauma Lemon Sour' features a vibrant lemon aroma and intense refreshment when mixed with carbonated water. We preserved the fresh flavor of lemon while pursuing the ideal balance with the base shochu. The design wraps the characteristic tartness of lemon in a smooth, mellow richness, achieving a deep, non-sharp taste and exceptional drinkability that keeps sake lovers coming back for more.

② Uses award-winning 'carrot shochu' made from horses' favorite ingredient: carrots

For the base alcohol, we use carrot shochu made from carrots—horses' favorite food. Fermented from Kyushu-grown carrots, rice, and rice koji, then distilled under reduced pressure, this shochu is known for its fruity aroma and mild sweetness. Its smooth, clean taste further enhances the lemon flavor.

③ Drink and save retired horses: a portion of sales supports retired horse programs

A portion of the proceeds from this product will be donated to 'Avenir Farm' at Yoro牧场, where racehorses and riding horses spend their retirement. We selected this facility in alignment with its mission to reduce physical and mental stress on horses and build new human-horse relationships. Purchasers' support will fund activities ensuring retired horses live peaceful, fulfilling lives.

Product Overview

[Umauma Lemon Sour]

◯ Product Type: Premium Sour Base

◯ Volume: 500ml

◯ Ingredients: Carrot shochu, lemon juice, fructose

◯ Manufacturer: KENJO Co., Ltd. (Fukuoka Prefecture)

<Plans>

[Super Early Bird] Umauma Lemon Sour: ¥2,540 (tax included)

[Early Bird] Umauma Lemon Sour: ¥2,690 (tax included)

[Early Bird] Umauma Lemon Sour 2-Pack: ¥5,080 (tax included)

Umauma Lemon Sour: ¥2,990 (tax included)

Umauma Lemon Sour 2-Pack: ¥5,380 (tax included)

Umauma Lemon Sour 3-Pack: ¥7,350 (tax included)

Umauma Lemon Sour 6-Pack: ¥14,340 (tax included)

[Ultimate Lemon Sour Tasting Set] Umauma Lemon Sour + Exclusive Craft Lemon Sour (not normally sold): ¥6,980 (tax included)

[Profound Premium Alcohol Set] Umauma Lemon Sour + Sensory-fulfilling Craft Gin (not normally sold): ¥19,670 (tax included)

<Overview>

◯ Product Name: Umauma Lemon Sour

◯ Sales Period: June 16, 2026 (Tue) to July 14, 2026 (Tue) 24:59

◯ Shipping: Scheduled to begin shipping from mid-September 2026

◯ Sales Method: Crowdfunding platform 'Kurafan!'

◯ Project Details: https://kurand.jp/products/umauma-lemonsour

Online Liquor Store 'Kurand'

Kurand (KURAND) is an online liquor store that opens the world of craft alcohol. All over 500 curated craft alcohol products are exclusive originals available only at Kurand. It’s a store where you can discover new craft alcohol across all categories—sake, umeshu, fruit wines, shochu, craft beer, and wine.

Official Website: https://kurand.jp