[April 1st Rule Change] New Launch of 'Helmet That Doesn't Look Like a Helmet' Created with SOU・SOU | A New Proposal for Safe Road Cycling
Kumika Kogyo launches the 'Oli' hat-style helmet in collaboration with Kyoto textile brand SOU・SOU, blending safety with daily fashion.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 05:00
Kumika Kogyo Co., Ltd. (Headquarters: Ichinomiya, Aichi; President: Shoichiro Nishikawa) has collaborated with the Kyoto textile brand SOU・SOU to release a new collaboration model of its self-developed hat-style helmet, 'Oli,' designed to blend seamlessly into daily life.
■ Bicycle Rule Changes
With the revision of bicycle rules effective April 1, 2026, ensuring safety while riding on roads has become more critical than ever. However, there is strong resistance to wearing traditional helmets, leading to a demand for new, stylish, and easy-to-use options.
■ Oli × SOU・SOU: A New Proposal for a 'Helmet That Doesn't Look Like a Helmet'
Our 'Oli' helmet is a Japanese-made hat-style helmet based on the concept of a 'helmet that doesn't look like a helmet.' In this collaboration with SOU・SOU, a Kyoto-based textile brand known for 'creating new Japanese culture,' we have achieved a design that fits into daily attire while meeting safety standards for bicycle helmets.
■ Product Features
- Silhouette that looks just like a hat, featuring popular SOU・SOU patterns 'SO-SU-U' and 'Hohoemi'.
- The hat part is detachable and washable for hygiene. You can also enjoy changing to different types or patterns.
- Uses high-performance fabric to protect against UV rays and rain, and includes reflective material for safe night riding.
- Certified with the SG mark (Japanese safety standard for bicycle helmets) and manufactured in our own factory in Aichi, Japan.
■ Product Overview
- Name: Oli × SOU・SOU Helmet
- Size: Head circumference approx. 55-57cm
- Weight: Approx. 360g
- Safety Standard: SG mark certified
- Country of Origin: Japan
- Price: 11,800 yen (tax included)
■ Future Developments
We will launch a kids' type on April 13 to expand the lineup for parents and children.
■ Bicycle Rule Changes
With the revision of bicycle rules effective April 1, 2026, ensuring safety while riding on roads has become more critical than ever. However, there is strong resistance to wearing traditional helmets, leading to a demand for new, stylish, and easy-to-use options.
■ Oli × SOU・SOU: A New Proposal for a 'Helmet That Doesn't Look Like a Helmet'
Our 'Oli' helmet is a Japanese-made hat-style helmet based on the concept of a 'helmet that doesn't look like a helmet.' In this collaboration with SOU・SOU, a Kyoto-based textile brand known for 'creating new Japanese culture,' we have achieved a design that fits into daily attire while meeting safety standards for bicycle helmets.
■ Product Features
- Silhouette that looks just like a hat, featuring popular SOU・SOU patterns 'SO-SU-U' and 'Hohoemi'.
- The hat part is detachable and washable for hygiene. You can also enjoy changing to different types or patterns.
- Uses high-performance fabric to protect against UV rays and rain, and includes reflective material for safe night riding.
- Certified with the SG mark (Japanese safety standard for bicycle helmets) and manufactured in our own factory in Aichi, Japan.
■ Product Overview
- Name: Oli × SOU・SOU Helmet
- Size: Head circumference approx. 55-57cm
- Weight: Approx. 360g
- Safety Standard: SG mark certified
- Country of Origin: Japan
- Price: 11,800 yen (tax included)
■ Future Developments
We will launch a kids' type on April 13 to expand the lineup for parents and children.
FAQ
Is this helmet safe?
Yes, it is certified with the SG mark, the Japanese safety standard for bicycle helmets, ensuring its safety.
Can the hat part be washed?
Yes, the hat part is detachable and can be washed to keep it clean.
Where can I buy it?
It is available for purchase at the NICCO official online store and the SOU・SOU online shop.