[Kufu Ietate Survey] Gifu Prefecture's 'Most Desirable Areas by Household Income' Ranking Announced! Gifu City Ranks 1st Across All Income Brackets, Popularity Concentrated in Major Cities for Convenience

Kufu Sumai announced the results of a survey on new detached homes in Gifu Prefecture. Gifu City ranked first as the 'most desirable area' across all household income brackets, revealing a trend of concentrated popularity in major cities due to a focus on convenience.
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  • 📰 Published: May 14, 2026 at 18:00
  • 🔍 Collected: May 14, 2026 at 09:32
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Kufu Sumai Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Takehisa Nagai), which operates the housing consultation service "Kufu Ietate Counter" and housing events "Kufu Ietate Fair," conducted a survey targeting users of its two stores in Gifu Prefecture regarding the "most desirable areas for new detached homes by household income." The results revealed that Gifu City secured the top spot across all household income brackets in Gifu Prefecture, indicating a trend where popularity is concentrated in highly convenient major cities, regardless of household income.

Gifu Prefecture: [Ranking of "Most Desirable Areas" for New Detached Homes]

[Survey Overview: Kufu Ietate Counter Survey on "Most Desirable Areas for New Detached Homes in Gifu Prefecture"]

Target Respondents: Users of "Kufu Ietate Counter" at 2 stores in Gifu Prefecture

Valid Responses: 149 people

Survey Method: Questionnaire survey for store users (*)

Survey Period: December 1, 2024, to November 30, 2025

* For those wishing to purchase a new detached home: Number of respondents who desired to live in a specific area.

Survey Summary:

* It is suggested that the mainstream approach to housing consideration is to first explore Gifu City, then expand to surrounding areas depending on budget and conditions. Gifu City overwhelmingly received 84 responses, standing out as a highly popular area for housing consideration. There is a significant difference compared to other areas, indicating a strong concentration of interest.

* Ogaki City (22 responses) ranked second, followed by Hashima City (10 responses), but the gap with Gifu City is substantial, clearly showing a strong concentration of preference on the top area. When viewed by price range, Gifu City shows a wide distribution from "~4.99 million yen" (25 responses) to 7 million yen to 11 million yen or more, indicating that it is an area that can accommodate diverse budget ranges. On the other hand, other areas show a bias towards specific price ranges, suggesting that the chosen price range is somewhat limited depending on the area.

[Gifu Prefecture]: "Most Desirable Areas" Ranking by Household Income

■ Survey Result Topics

* Gifu City Secured 1st Place Across All Price Ranges, Regardless of Household Income

In Gifu Prefecture, "Gifu City" maintained overwhelming popularity as the "most desirable area" for new detached homes, securing 1st place across all price ranges, regardless of household income. It became clear that it is supported as an "area with high overall capability" that can cater to a wide range of budgets, not just specific income groups.

Conversely, for areas ranking 2nd and below, preferences varied by income bracket. Ogaki City ranked high particularly in the mid-to-high price ranges, and Hashima City and Kakamigahara City appeared in some price ranges. This indicates a tendency for surrounding areas to be considered as "realistic options" based on price and location conditions.

* Housing Consideration Expands from Gifu City. Area Selection Trend Based on "Price x Convenience"

Overall, the mainstream approach to house hunting is a "central city-originated type" – first considering Gifu City, then expanding to surrounding areas based on budget and conditions. This highlights a trend to optimize the balance between convenience and price.

Gifu Prefecture's "Most Desirable Areas": Reasons for Preference

■ Survey Result Topics

* In Gifu Prefecture, it is suggested that the mainstream approach to area selection is based on "proximity to family," with traffic convenience and land conditions also factored in. The most frequent reason for selecting a housing consideration area was "proximity to parents' home/family" (32 responses), clearly indicating that area selection is centered on local ties and lifestyle foundations.

* This was followed by "commute, access" (26 responses) and "land conditions" (25 responses), also high in number, showing that in addition to commute and mobility convenience, practical factors such as land size and conditions are also important. "Convenience of daily life" (16 responses) and "child-rearing/education" (13 responses) also appeared in a certain number of responses, suggesting that in addition to convenience and local ties, selections are also made with an eye on liveability and future prospects.

* By area, in Gifu City, "proximity to parents' home/family" (18 responses), "land conditions" (18 responses), and "traffic access" (17 responses) were all high, indicating that it is selected as an area with a good balance of local ties, convenience, and land conditions.

[Comments on Reasons for Preference]

* For those wishing to purchase a new detached home: Collected reasons for desiring to live in a specific area.

* Excluding non-respondents in the description field.

* Element definition (aggregation rules): "Reasons for wanting to live" provided in free-form answers were classified by content and aggregated based on the definitions below.

① Traffic Access Related ② Proximity to Parents' Home/Family ③ Environment/Scenery ④ Child-rearing/Education ⑤ Safety/Disaster

⑥ Budget/Price/Market Rate ⑦ Land Conditions ⑧ Lifestyle Preferences/Compatibility

Kufu Sumai Inc. operates media, consultation services, and events connecting people who want to build a house with local housing companies, based on the concept of "making home building more enjoyable, more free."

Kufu Ietate Counter (Free Consultation Service)

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