Kufu Ietate Launches 'Kufu Ietate Idea Board,' an AI Tool to Help Improve Closing Rates in Housing Sales

Kufu Sumai Co., Ltd. (Head Office: Minato-ku, Tokyo, President and Representative Director: Kennao Nagai), which operates the housing consultation service "Kufu Ietate Counter" and the housing event "Kufu Ietate Fair," has launched a new service, "Kufu Ietate Idea Board," to support housing companies in improving their closing rates in sales activities.

This service is a tool that fuses the know-how accumulated in the housing domain over 20 years with AI technology, systematizing the sales processes of top-performing companies in terms of closing rates into a form that "anyone can replicate."

AI Visualizes the "Ideal Home" on the Spot! "Kufu Ietate Idea Board"

As a result of data analysis of approximately 400 housing companies, it was found that top-performing companies in closing rates achieved results about 2.5 times higher than the average. By extracting the "Three Core Methods" practiced by these companies and systematizing them with AI, sales support that eliminates personal dependency has been made possible.

[Three Core Methods]

① "Sense of Exclusivity" during the Initial Consultation: Conduct dialogues to discover customers' preferences and values together. By transforming this process into an enjoyable experience, it creates the impression from the first meeting that "this company understands us."

② "Recollection and Favorability" Heightened After Returning Home: Customer-specific materials help solidify meeting memories. This sparks conversations within the family and increases favorability and interest in the company after they return home.

③ Balancing Speed and Accuracy in Proposals: By quickly visualizing and sharing the ideal image, it achieves both improved proposal speed and high-precision plan presentations.

■Service Overview

"Kufu Ietate Idea Board" is a tool that visualizes the customer's ideal home image on the spot and enhances the sales process.

Feature ①: Dramatic Differentiation of the Meeting Experience (Intuitive Interview)

It visually elicits the customer's values through photo selection, visualizing their ideals that are difficult to put into words on the spot. This creates a strong sense of understanding from the first meeting, "This company understands us."

Feature ②: "Personalized Catalog" that Achieves Memorable Retention and Increased Preference

By providing "printed catalogs" and "digital catalogs" that reflect the discussion during the meeting, they are repeatedly reviewed even after returning home, vividly reviving memories of the enjoyable meeting. Furthermore, it becomes the center of conversations and opinion exchanges within the family, and the accumulation of these leads to increased favorability, trust, and preference.

Feature ③: Improvement in Speed and Quality of Plan Proposals

The "Personalized Catalog" shortens the time until plan proposals.

In addition, it makes high-quality proposals reproducible by anyone, regardless of individual skill or experience.

Combining Kufu Ietate's Know-How and AI, Available "Easily" by "Anyone"!

■ Usage Flow

This service has a simple design that anyone can easily utilize.

① Select photos and tags displayed on the screen

② Based on the selections, the AI organizes the requests and creates a "Personalized Catalog."

③ Print and hand over, or send via email/LINE.

1. Differentiation of the Meeting Experience

The proposal experience, where the "ideal home" is visually selected together with the customer, maximizes the value of the initial meeting.

・Realization of Intuitive Communication: By proceeding while selecting photos, ideals that are difficult to verbalize can be smoothly shared. By organizing customer preferences on the spot and resolving discrepancies in understanding, a relationship of trust is built, creating a state where it is "the top candidate from the start."

2. Maximizing Preference After Returning Home with a "Dedicated Catalog"

Original materials (print/digital) exclusive to the customer, reflecting the meeting content, are generated on the spot.

・Activation of Family Communication: Even after returning home, the materials are repeatedly viewed, reviving memories of the meeting.

This promotes conversations and decision-making among family members.

3. Improvement in Proposal Speed and Accuracy through AI Utilization

The AI verbalizes customer preferences as tags and automates document creation.

・Elimination of Recognition Gaps: Verbalization using tags smoothens the collaboration from sales to design, improving proposal accuracy.

・Standardization of Sales Quality: Reduced effort in document creation allows salespeople to focus on proposals, enabling high-quality sales activities independent of experience. This allows for the achievement of both proposal speed and accuracy, leading to stable results.

Kufu Sumai Co., Ltd., with the concept of "Making Home Building More Fun, More Free," operates media, consultation services, and events that connect people who want to build a home with local housing companies.

Kufu Ietate Counter (Free Consultation Service)

This is a free in-person consultation service where expert advisors support customers' home-building journey from a neutral standpoint. From budgeting and life plan simulations to proposing suitable housing companies and arranging site visit reservations, it provides total support for the "first step" in home building. URL: https://www.sumailab.net/counter/

Kufu Ietate Fair (Housing Event)

This is a large-scale event where many excellent local housing companies exhibit, allowing for comparison and consideration all at once. In addition to direct consultations with professionals, it provides opportunities to realize the image of an ideal home through seminars and workshops useful for home building. URL: https://www.sumailab.net/counter/fair/