Kufu Ietate Launches 'Kufu Ietate Idea Board,' an AI Tool to Boost Home Sales Conversion Rates

Kufu Sumai Inc., which operates the housing consultation service 'Kufu Ietate Counter' and the housing event 'Kufu Ietate Fair' (Headquarters: Minato-ku, Tokyo; Representative Director and President: Takehisa Nagai), has begun offering a new service, 'Kufu Ietate Idea Board,' to support housing companies in improving their sales conversion rates.
This service integrates the company's over 20 years of accumulated know-how in the housing sector with AI technology, systematizing the sales process of top-performing companies to be 'replicable by anyone.'

## AI Visualizes Your 'Ideal Home' On the Spot! 'Kufu Ietate Idea Board'

Analysis of data from approximately 400 housing companies revealed that top-performing companies achieve results approximately 2.5 times higher than the average. By extracting the 'three core methods' practiced by these companies and systematizing them with AI, we have enabled sales support that eliminates reliance on individual skill.

**【Three Core Methods】**
- ① 'Special Feeling' during the first meeting: Conduct dialogues that help discover customers' preferences and values together. By turning this process into an enjoyable experience, it creates the impression from the first meeting that 'this company understands us.'
- ② Increased 'Recall and Favorability' after returning home: Customer-specific materials solidify the memory of the meeting. This sparks family conversations and increases favorability and desire for the company after returning home.
- ③ Balancing Speed and Accuracy in Proposals: By concretizing and sharing the ideal vision early, it achieves both improved proposal speed and highly accurate plan presentations.

**■Service Overview**
'Kufu Ietate Idea Board' is a tool that visualizes customers' ideal home images on the spot and enhances the sales process.

- Feature ①: Dramatic differentiation of the consultation experience (Intuitive interviewing)
Visually extracts customer values through photo selection, making it possible to visualize hard-to-articulate ideals on the spot. From the first meeting, it creates a strong sense of satisfaction that 'this company understands us.'

- Feature ②: 'Personalized Catalog' that achieves lasting retention and increased desire
By providing 'printed catalogs' and 'digital catalogs' that reflect the content discussed during the meeting, customers repeatedly review them after returning home, vividly recalling the enjoyable meeting. Furthermore, it becomes the center of family conversations and discussions, and this accumulation leads to increased favorability, trust, and desire.

- Feature ③: Improved speed and quality of proposal presentations
'Personalized Catalog' shortens the time until proposal presentation.
In addition, it enables anyone to replicate high-quality proposals, regardless of individual skill or experience.

## Kufu Ietate's Know-how Combined with AI, Available 'Easily' for 'Anyone'!

■Usage Flow
This service is designed to be simple and easy for anyone to use.

- ① Select photos and tags displayed on the screen
- ② AI organizes requests based on selections and creates a 'Personalized Catalog'
- ③ Print and hand over, or send via email/LINE

1. Differentiation of the consultation experience
Maximizes the value of the first consultation experience through a proposal experience where customers visually select their 'ideal home' together.

- Realization of intuitive communication: By proceeding while selecting photos, even ideals that are difficult to put into words can be smoothly shared. By organizing customer preferences on the spot and resolving communication gaps, trust is built, creating a state where the company is 'the first choice from the start.'

2. Maximizing desire after returning home with a 'Dedicated Catalog'
Generates original customer-specific materials (printed and digital) reflecting consultation content on the spot.

- Activation of family communication: By repeatedly viewing the materials after returning home, memories of the consultation are recalled, promoting family conversations and decision-making.

3. Improved proposal speed and accuracy through AI utilization
AI verbalizes customer preferences as tags and automates material creation.

- Elimination of perception gaps: Verbalization through tags facilitates smooth coordination from sales to design, improving proposal accuracy.
- Standardization of sales quality: Reducing the workload of material creation allows focus on proposals, achieving high-quality sales activities regardless of experience. This balances proposal speed and accuracy, enabling consistent results.

Kufu Sumai Inc. operates media, consultation services, and events connecting people who want to build a house with local housing companies, based on the concept of 'Making house building more fun and free.'

Kufu Ietate Counter (Free Consultation Service)
A free face-to-face consultation service where expert advisors support customers' home building process from a neutral standpoint. From budget planning and life plan simulations to proposing suitable housing companies and booking viewing appointments, it comprehensively supports the 'first step' of home building. URL: https://www.sumailab.net/counter/

Kufu Ietate Fair (Housing Event)
A large-scale event where many excellent local housing companies exhibit, allowing for comparison and consideration all at once. In addition to direct consultations with professionals, it provides opportunities to materialize the image of an ideal home through seminars and workshops useful for home building. URL: https://www.sumailab.net/counter/fair/