[Kufu Ietate] Launch of AI Tool 'Kufu Ietate Idea Board' to Support Improved Closing Rates in Housing Sales
Kufu Sumai Co., Ltd. has launched the 'Kufu Ietate Idea Board,' an AI tool designed to improve closing rates for housing companies by standardizing top sales methods and visualizing ideal homes.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:00
- 🔍 Collected: April 3, 2026 at 11:30
- 🤖 AI Analyzed: April 21, 2026 at 07:12 (427h 41m after Collected)
Kufu Sumai Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Takehisa Nagai), which operates the housing consultation desk "Kufu Ietate Counter" and the housing event "Kufu Ietate Fair," has started providing a new service, "Kufu Ietate Idea Board," to support the improvement of closing rates in the sales activities of housing companies.
This service is a tool that fuses the housing industry know-how the company has accumulated over more than 20 years with AI technology to systematize the sales processes of top-performing companies into a format that "anyone can reproduce."
AI visualizes the "ideal home" on the spot! "Kufu Ietate Idea Board"
As a result of analyzing data from approximately 400 housing companies, it was found that top-performing companies achieve high results of about 2.5 times the average. By extracting the "3 core methods" practiced by these companies and systematizing them with AI, it has made possible sales support that eliminates dependency on individual skills.
[3 Core Methods]
(1) "Sense of specialness" in the first interview: Conducting a dialogue to discover the customer's preferences and values together. By turning the process itself into a fun experience, it creates the impression from the very first time that "this company understands us."
(2) "Recall and Likability" that increases after going home: With customer-exclusive materials, memories of the meeting become fixed. It generates conversations within the family, increasing their likability and intention to choose the company after returning home.
(3) Balancing proposal speed and accuracy: By quickly materializing and sharing the ideal image early on, it achieves both improved proposal speed and high-precision plan presentation.
■ Service Overview
"Kufu Ietate Idea Board" is a tool that visualizes the customer's ideal home image on the spot and sophisticates the sales process.
Feature (1): Dramatic differentiation in interview experience (Intuitive hearing)
Visually extracts customers' values through photo selection, visualizing difficult-to-express ideals on the spot. It creates a strong sense of satisfaction from the first interview that "this company understands us."
Feature (2): "Personalized Catalog" that realizes a memorable retention effect and improved intention to buy
By providing a "printed catalog" or "digital catalog" reflecting the considerations discussed in the interview, it is repeatedly reviewed even after returning home, bringing back vivid memories of a fun meeting. Furthermore, it becomes the center of conversation and exchange of opinions within the family, and the accumulation of these interactions leads to improved likability, trust, and intention to buy.
Feature (3): Improving the speed and quality of plan proposals
The "Personalized Catalog" shortens the time required for plan proposals. In addition, it reduces dependency on personal skills and experience.
This service is a tool that fuses the housing industry know-how the company has accumulated over more than 20 years with AI technology to systematize the sales processes of top-performing companies into a format that "anyone can reproduce."
AI visualizes the "ideal home" on the spot! "Kufu Ietate Idea Board"
As a result of analyzing data from approximately 400 housing companies, it was found that top-performing companies achieve high results of about 2.5 times the average. By extracting the "3 core methods" practiced by these companies and systematizing them with AI, it has made possible sales support that eliminates dependency on individual skills.
[3 Core Methods]
(1) "Sense of specialness" in the first interview: Conducting a dialogue to discover the customer's preferences and values together. By turning the process itself into a fun experience, it creates the impression from the very first time that "this company understands us."
(2) "Recall and Likability" that increases after going home: With customer-exclusive materials, memories of the meeting become fixed. It generates conversations within the family, increasing their likability and intention to choose the company after returning home.
(3) Balancing proposal speed and accuracy: By quickly materializing and sharing the ideal image early on, it achieves both improved proposal speed and high-precision plan presentation.
■ Service Overview
"Kufu Ietate Idea Board" is a tool that visualizes the customer's ideal home image on the spot and sophisticates the sales process.
Feature (1): Dramatic differentiation in interview experience (Intuitive hearing)
Visually extracts customers' values through photo selection, visualizing difficult-to-express ideals on the spot. It creates a strong sense of satisfaction from the first interview that "this company understands us."
Feature (2): "Personalized Catalog" that realizes a memorable retention effect and improved intention to buy
By providing a "printed catalog" or "digital catalog" reflecting the considerations discussed in the interview, it is repeatedly reviewed even after returning home, bringing back vivid memories of a fun meeting. Furthermore, it becomes the center of conversation and exchange of opinions within the family, and the accumulation of these interactions leads to improved likability, trust, and intention to buy.
Feature (3): Improving the speed and quality of plan proposals
The "Personalized Catalog" shortens the time required for plan proposals. In addition, it reduces dependency on personal skills and experience.