Kufu Tokubai Announces "National Supermarket Delicious Food Election 2026", Entry Acceptance for Retailers Nationwide Starts April 1st (Wednesday)!

Kufu Company, which operates the flyer and shopping information service "Kufu Tokubai", will be holding the "National Supermarket Delicious Food Election 2026", a project where people vote for proud prepared foods, sweets, and other items gathered from supermarkets nationwide.

Entries from retailers nationwide will begin today, April 1st (Wednesday), across five categories: "Deli", "Sweets", "Grocery", "Fresh/Daily Products", and "Local Specialties".

▼National Supermarket Delicious Food Election 2026 Special Page https://info.tokubai.co.jp/oishiimono_sousenkyo_2026/entry_top

Key Message of the Election is "Japan's delicious food is at your local supermarket!!" Entries now open for all 5 categories

"Kufu Tokubai" is a web service and app that publishes flyer and shopping information for various types of retailers, including food supermarkets. It is operated with the theme of making daily essential shopping "smarter" and "more enjoyable", serving approximately 270,000 stores nationwide* and used by over 17 million people monthly* (*as of January 2026).

With the desire to further promote various products that retailers creatively devise and sell, such as prepared foods which are indispensable to consumers' dining tables and can be called the "face of the store" for retailers, we have planned the 5th "National Supermarket Delicious Food Election 2026" with the key message "Japan's delicious food is at your local supermarket!!".

We eagerly await entries of unique products from retailers nationwide, hoping that the "Delicious Food Election" will be widely utilized as an opportunity to boost product recognition and sales.

In 2025, 381 products were entered, and approximately 220,000 votes were cast! Excitement grew across the country, and store visitors sharply increased thanks to award-winning products!

In the "Delicious Food Election 2025" held last year, 381 products from 104 supermarkets nationwide were entered. During the voting period, excitement was seen in various regions, fueled by in-store poster displays, announcements, social media posts, and coverage by local media. As a result of votes cast by "Kufu Tokubai" users and other consumers, the total number of votes reached a record high of approximately 220,000.