[2026 Latest] Young Men Take Center Stage in the Beauty Market! Analyzing the Beauty Trends of Men in Their 20s from Data
KUCHIKOMI HIROBA Co., Ltd., which operates "Biyou Iryou no KUCHIKOMI HIROBA," announced survey results on aesthetic medicine trends among men in their 20s. Young men are becoming key players in the beauty market, characterized by their preference for practical and results-oriented treatments.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 13:01 (1h 29m after Collected)
KUCHIKOMI HIROBA Co., Ltd., which operates "Biyou Iryou no KUCHIKOMI HIROBA," Japan's largest review and booking site for aesthetic medicine, has announced the "Most Popular Procedures Ranking for Men in Their 20s."
This data was calculated based on booking data from male members in their 20s on "Biyou Iryou no KUCHIKOMI HIROBA" for the period from January 1, 2025, to December 31, 2025.
Article URL: https://report.clinic/other/column/1536666
Beauty Medical Trends for Men in Their 20s Seen from the Popular Procedure Ranking
Men in their 20s choose aesthetic treatments that emphasize subtraction and practicality. Their objectives are clear, such as armpit odor treatment to eliminate discomfort caused by male hormones, removal of moles and tattoos that cannot be hidden with makeup, and tear trough formation that cannot be created with makeup. This is not merely a desire to "become beautiful" but a rational self-investment to reduce interpersonal stress and maximize cleanliness.
Generation Z driving the market. Data shows the normalization of aesthetic medicine.
Male bookers aged 10-20 account for 54%, significantly exceeding the 43% for women, indicating a progressing trend of younger demographics. As SNS natives, they perceive aesthetic medicine as an extension of grooming and tend to resolve concerns early.
Furthermore, the average cost per treatment for men in their 20s is 56,293 yen, which is approximately 6,000 yen higher than for women in their 20s. This highlights a clear need for treatments that deliver definite results in a single session rather than prioritizing low cost. Their seriousness is evident in their willingness to invest in optimizing themselves, emphasizing efficient returns.
About "Biyou Iryou no KUCHIKOMI HIROBA"
"Biyou Iryou no KUCHIKOMI HIROBA" is Japan's largest aesthetic medicine platform where users can search and book aesthetic clinics nationwide based on real reviews from people who have actually undergone treatments.
In addition to the general site for both men and women, it also operates a specialized site for men, "Mens Biyou Iryou no KUCHIKOMI HIROBA." It features standard procedures as well as categories specialized in male-specific concerns such as hair loss treatment and male organ treatments. With over 900 male case studies and over 10,000 reviews, it is packed with information useful for men choosing a clinic.
Biyou Iryou no KUCHIKOMI HIROBA
Mens Biyou Iryou no KUCHIKOMI HIROBA
This data was calculated based on booking data from male members in their 20s on "Biyou Iryou no KUCHIKOMI HIROBA" for the period from January 1, 2025, to December 31, 2025.
Article URL: https://report.clinic/other/column/1536666
Beauty Medical Trends for Men in Their 20s Seen from the Popular Procedure Ranking
Men in their 20s choose aesthetic treatments that emphasize subtraction and practicality. Their objectives are clear, such as armpit odor treatment to eliminate discomfort caused by male hormones, removal of moles and tattoos that cannot be hidden with makeup, and tear trough formation that cannot be created with makeup. This is not merely a desire to "become beautiful" but a rational self-investment to reduce interpersonal stress and maximize cleanliness.
Generation Z driving the market. Data shows the normalization of aesthetic medicine.
Male bookers aged 10-20 account for 54%, significantly exceeding the 43% for women, indicating a progressing trend of younger demographics. As SNS natives, they perceive aesthetic medicine as an extension of grooming and tend to resolve concerns early.
Furthermore, the average cost per treatment for men in their 20s is 56,293 yen, which is approximately 6,000 yen higher than for women in their 20s. This highlights a clear need for treatments that deliver definite results in a single session rather than prioritizing low cost. Their seriousness is evident in their willingness to invest in optimizing themselves, emphasizing efficient returns.
About "Biyou Iryou no KUCHIKOMI HIROBA"
"Biyou Iryou no KUCHIKOMI HIROBA" is Japan's largest aesthetic medicine platform where users can search and book aesthetic clinics nationwide based on real reviews from people who have actually undergone treatments.
In addition to the general site for both men and women, it also operates a specialized site for men, "Mens Biyou Iryou no KUCHIKOMI HIROBA." It features standard procedures as well as categories specialized in male-specific concerns such as hair loss treatment and male organ treatments. With over 900 male case studies and over 10,000 reviews, it is packed with information useful for men choosing a clinic.
Biyou Iryou no KUCHIKOMI HIROBA
Mens Biyou Iryou no KUCHIKOMI HIROBA