June 10th is "Children's Eye Day" - Interest in Children's "Viewing Environment" Rapidly Expands: Kubota Glass® "My Vision Program" Sees About 9x Increase in Catalog Requests and 4x in Inquiries in the 6 Weeks Before and After Launch
Key facts
- June 10th is "Children's Eye Day" - Interest in Children's "Viewing Environment" Rapidly Expands: Kubota Glass® "My Vision Program" Sees About 9x Increase in Catalog Requests and 4x in Inquiries in the 6 Weeks Before and After Launch
- Kubota Pharmaceutical Holdings announced the demand trends for its subscription service "My Vision Program" for "Kubota Glass®," eyewear focusing on children's visual environment, coinciding with "Children's Eye Day." Catalog requests increased approximately 9-fold and inquiries 4-fold in the six weeks before and after the service's full launch, indicating heightened parental concern.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Kubota Pharmaceutical Holdings announced the demand trends for its subscription service "My Vision Program" for "Kubota Glass®," eyewear focusing on children's visual environment, coinciding with "Children's Eye Day." Catalog requests increased approximately 9-fold and inquiries 4-fold in the six weeks before and after the service's full launch, indicating heightened parental concern.
- Citation
- June 10th is "Children's Eye Day" - Interest in Children's "Viewing Environment" Rapidly Expands: Kubota Glass® "My Vision Program" Sees About 9x Increase in Catalog Requests and 4x in Inquiries in the 6 Weeks Before and After Launch (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Kubota Pharmaceutical Holdings announced the demand trends for its subscription service "My Vision Program" for "Kubota Glass®," eyewear focusing on children's visual environment, coinciding with "Children's Eye Day." Catalog requests increased approximately 9-fold and inquiries 4-fold in the six weeks before and after the service's full launch, indicating heightened parental concern.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 11:00
- 🔍 Collected: June 10, 2026 at 11:32 (32 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (53h 19m after Collected)
Tokyo, June 10, 2026 – Kubota Pharmaceutical Holdings Co., Ltd. today announced demand trends for its subscription service "My Vision Program" for the eyewear device "Kubota Glass®," which focuses on the daily "viewing environment," coinciding with "Children's Eye Day" on June 10, 2026.
In the six weeks before and after the full launch of the service, catalog requests expanded approximately 9-fold and inquiries 4-fold. This indicates a growing awareness among parents of children in their growth period to review their daily "viewing environment" and eye-related lifestyle habits, against a backdrop of increased time spent viewing close-up objects.
Smartphones, Games, Tablets – Children's "Viewing Environment" is Changing
According to a survey by the Ministry of Education, Culture, Sports, Science and Technology, the daily smartphone and game usage time for elementary school students increased by 30% from 2021 to 2024, reaching 2 hours and 48 minutes. For junior high school students, it increased by 23%, reaching 3 hours and 44 minutes, showing that screen time is deeply integrated into children's daily lives.
Amidst this, more parents are becoming aware of the importance of how to arrange their children's "viewing environment." The surge in inquiries and brochure requests for Kubota Glass® serves as an indicator of this shift in awareness.
Source: Ministry of Education, Culture, Sports, Science and Technology / FY2024 National Assessment of Academic Ability and Learning Conditions, Longitudinal Analysis Survey, Results of Survey for Parents (Summary)
A New Eyewear Category to Optimize the Daily "Viewing Environment"
Kubota Glass® is an eyewear device that focuses on the daily "viewing environment," developed based on research findings concerning the relationship between outdoor light environments and the eyes. With its unique optical design that projects light patterns towards the peripheral visual field, it aims to incorporate a visual environment similar to viewing distant objects outdoors into daily life, even while indoors.
Usage is simple. It is recommended to wear it for approximately 2 hours a day during seated activities such as reading or homework. As eyewear that does not use medication and does not directly touch the cornea, it is a new, easily adoptable option for the daily lives of children in their growth period, and interest is growing, particularly in urban areas.
Kubota Glass® "My Vision Program" Demand Trends
(Comparison of 6 weeks before and after service launch)
Indicator
Change
Catalog Requests
Increased approx. 9-fold
Inquiries
Increased 4-fold
Applications/Purchases
Increased 3.5-fold
All three indicators above have shown significant growth, indicating that as awareness of Kubota Glass® spreads, interested individuals are taking concrete actions such as making inquiries and requesting materials.
"Children's Eye Day" – An Opportunity to Rethink the "Viewing Environment"
June 10th is "Children's Eye Day" (established by the Japan Ophthalmologists Association). To coincide with this commemorative day, established to raise broad public awareness about children's eye health, our company will work to promote a new habit of wearing eyewear to optimize the "viewing environment" for children in their growth period through Kubota Glass®.
Expanding Experiential Opportunities for the Summer Vacation Period
Currently, the Kubota Glass® subscription service "My Vision Program" is available for trial and application at our directly managed store in Tokyo. We will sequentially expand our service system in preparation for the 2026 summer vacation season. Reservations for in-store experiences are accepted on our official website.
Item
Details
Initial Fee
¥50,000 (excluding tax)
Monthly Fee
¥12,000 (excluding tax) x 24 months
Purchase Method
Nationwide service available via official website and Tokyo directly managed store
Trial Fitting and Consultation
Available at the Tokyo directly managed store
Details Page
https://www.kubotaglass.jp/subscription_service
About Kubota Pharmaceutical Holdings Co., Ltd.
Founded by Dr. Ryo Kubota (M.D., Ph.D.), an ophthalmologist and researcher, Kubota Pharmaceutical Holdings is a global healthcare company engaged in the research, development, and commercialization of pharmaceuticals and medical devices, primarily in the ophthalmology field. With a vision to "eliminate blindness from the world," its mission is to deliver new treatment and care options based on scientific evidence. Kubota Glass®, a product of this research, is an eyewear device focusing on the daily "viewing environment" that has been available in the Japanese market since 2022.
[Inquiries and Applications]
Kubota Glass® Official Website: https://www.kubotaglass.jp
Keywords:
In the six weeks before and after the full launch of the service, catalog requests expanded approximately 9-fold and inquiries 4-fold. This indicates a growing awareness among parents of children in their growth period to review their daily "viewing environment" and eye-related lifestyle habits, against a backdrop of increased time spent viewing close-up objects.
Smartphones, Games, Tablets – Children's "Viewing Environment" is Changing
According to a survey by the Ministry of Education, Culture, Sports, Science and Technology, the daily smartphone and game usage time for elementary school students increased by 30% from 2021 to 2024, reaching 2 hours and 48 minutes. For junior high school students, it increased by 23%, reaching 3 hours and 44 minutes, showing that screen time is deeply integrated into children's daily lives.
Amidst this, more parents are becoming aware of the importance of how to arrange their children's "viewing environment." The surge in inquiries and brochure requests for Kubota Glass® serves as an indicator of this shift in awareness.
Source: Ministry of Education, Culture, Sports, Science and Technology / FY2024 National Assessment of Academic Ability and Learning Conditions, Longitudinal Analysis Survey, Results of Survey for Parents (Summary)
A New Eyewear Category to Optimize the Daily "Viewing Environment"
Kubota Glass® is an eyewear device that focuses on the daily "viewing environment," developed based on research findings concerning the relationship between outdoor light environments and the eyes. With its unique optical design that projects light patterns towards the peripheral visual field, it aims to incorporate a visual environment similar to viewing distant objects outdoors into daily life, even while indoors.
Usage is simple. It is recommended to wear it for approximately 2 hours a day during seated activities such as reading or homework. As eyewear that does not use medication and does not directly touch the cornea, it is a new, easily adoptable option for the daily lives of children in their growth period, and interest is growing, particularly in urban areas.
Kubota Glass® "My Vision Program" Demand Trends
(Comparison of 6 weeks before and after service launch)
Indicator
Change
Catalog Requests
Increased approx. 9-fold
Inquiries
Increased 4-fold
Applications/Purchases
Increased 3.5-fold
All three indicators above have shown significant growth, indicating that as awareness of Kubota Glass® spreads, interested individuals are taking concrete actions such as making inquiries and requesting materials.
"Children's Eye Day" – An Opportunity to Rethink the "Viewing Environment"
June 10th is "Children's Eye Day" (established by the Japan Ophthalmologists Association). To coincide with this commemorative day, established to raise broad public awareness about children's eye health, our company will work to promote a new habit of wearing eyewear to optimize the "viewing environment" for children in their growth period through Kubota Glass®.
Expanding Experiential Opportunities for the Summer Vacation Period
Currently, the Kubota Glass® subscription service "My Vision Program" is available for trial and application at our directly managed store in Tokyo. We will sequentially expand our service system in preparation for the 2026 summer vacation season. Reservations for in-store experiences are accepted on our official website.
Item
Details
Initial Fee
¥50,000 (excluding tax)
Monthly Fee
¥12,000 (excluding tax) x 24 months
Purchase Method
Nationwide service available via official website and Tokyo directly managed store
Trial Fitting and Consultation
Available at the Tokyo directly managed store
Details Page
https://www.kubotaglass.jp/subscription_service
About Kubota Pharmaceutical Holdings Co., Ltd.
Founded by Dr. Ryo Kubota (M.D., Ph.D.), an ophthalmologist and researcher, Kubota Pharmaceutical Holdings is a global healthcare company engaged in the research, development, and commercialization of pharmaceuticals and medical devices, primarily in the ophthalmology field. With a vision to "eliminate blindness from the world," its mission is to deliver new treatment and care options based on scientific evidence. Kubota Glass®, a product of this research, is an eyewear device focusing on the daily "viewing environment" that has been available in the Japanese market since 2022.
[Inquiries and Applications]
Kubota Glass® Official Website: https://www.kubotaglass.jp
Keywords:
FAQ
Why is children's "viewing environment" being emphasized?
With increased usage of digital devices like smartphones and tablets, concerns about declining vision and eye strain in children are rising, necessitating the improvement of their "viewing environment."
What specific effects does Kubota Glass® have?
Through its unique optical design, it aims to reduce eye strain by creating an outdoor-like visual environment even indoors. It is safe to use without medication.
What is the pricing structure for "My Vision Program"?
It is a subscription service with an initial fee of ¥50,000 (excl. tax) and a monthly fee of ¥12,000 (excl. tax) for 24 months.
Where can I experience the product?
Currently available for trial and application at our directly managed store in Tokyo, with plans to expand services for the summer. Reservations can be made on the official website.
What is Kubota Pharmaceutical Holdings' vision?
Their vision is to "eliminate blindness from the world," and their mission is to provide new treatment and care options in the field of ophthalmology.