Kubarahonke Renews the 'Kayanoya' Official Online Shop

Kubarahonke Co., Ltd. (Hisayama-machi, Kasuya-gun, Fukuoka), which sells Japanese-style seasonings such as 'Kayanoya Dashi' and is part of the Kubarahonke Group (Hisayama-machi, Kasuya-gun, Fukuoka; Owner: Tetsuji Kawabe), renewed the official 'Kayanoya' online shop within its official e-commerce website and launched it yesterday, May 18 (Monday).

In this renewal, the site integrates its traditional role as an online shop focused on product information with diverse reading content edited under the concept of 'deliciousness and lifestyle with a story.' By organizing content into main categories such as 'Shopping,' 'Reading,' and 'Recipes,' the site embraces a 'content commerce' approach that combines elements of both e-commerce and a web magazine. As food needs and values diversify today, the company will sequentially publish information tailored to various lifestyles.

Background and Aims of the Renewal

Previously, distinct from the official online shop, 'Kayanoya' delivered various reading content useful for daily life—such as interviews with producers and creators, and recipes that let readers experience seasonal flavors—on the dedicated website for 'Orori no Kai,' the Kayanoya points service.

By integrating the 'reading' function of such informational content with the 'shopping' function of the e-commerce site, the company aims to create a form of content commerce where customers can naturally encounter 'triggers' that make daily life more comfortable during their purchasing process.

Examples of Main Content

With this renewal, the site designates 'Recipes,' 'Shopping,' and 'Reading' as its main categories and has newly added various content. Under 'Reading,' it introduces cultural information including personal interviews, books, and music. The number of recipes using 'Kayanoya' products, which have garnered widespread support, has reached over 3,000 items, and more will be published sequentially. We hope you will utilize them for your daily living.

■ Recipes
Features over 3,000 standard and seasonal recipes utilizing 'Kayanoya' brand dashi and seasonings. Users can search based on cooking time, cuisine genre, and seasonal ingredients, making it convenient to use according to one's mood at the time.
https://www.kubara.jp/recipe/

■ Shopping / Gifts
Features approximately 200 'Kayanoya' products and gift sets. Centered on the classic Kayanoya Dashi, it also offers web-exclusive items. Going beyond mere product introductions, it presents development backgrounds, usage instructions, and arrangement recipes.

■ Reading
Newly established various cultural information related to food and lifestyle for the renewal, including personal interviews like 'Blank Time,' 'Kitchen BGM,' and 'Kitchen BOOKS.' Interviews with culinary expert Akari Hasegawa and others will be published sequentially.
https://www.kubara.jp/article/

[Comment from Kayanoya Brand Manager: Yasushi Fukunaga]
With this renewal, 'Kayanoya' will fully commit to content commerce. Rather than treating e-commerce merely as a sales channel, our goal is to expand the experiential value we can provide as a brand. We view the site as a space to cultivate our relationship with customers while sharing the values cherished by the 'Kayanoya' brand through diverse content.

Taking this integration as an opportunity, we hope to leverage the unique characteristics of digital platforms to offer proposals tailored to the life stages and diverse styles of individual customers. Through this, we would be delighted to build relationships where our fans will continue to support us for a long time.

Site Overview
- Site Name: Kayanoya Official Online Shop
- Launch Date: Monday, May 18, 2026
- URL: https://www.kubara.jp/kayanoya/
- Main Content Counts:
Kayanoya products: Approx. 200 items
Recipes: Approx. 3,000 recipes

[About Kayanoya]
'Kayanoya' is a 'food' brand that sells seasonings and foods that bring out the best of their ingredients, starting with 'Kayanoya Dashi,' and inherits local ingredients and Japanese food culture. Originating from 'Oryouri Kayanoya' located in the satoyama of Fukuoka, the brand delivers products to customers through 34 stores nationwide, mail order, and the web. While cherishing the seasons and traditional events, it also provides recipes and cooking ideas for enjoying the delights of food. https://www.kayanoya.com/

[About Kubarahonke Group]
A comprehensive food manufacturer with roots in a soy sauce brewery founded in 1893 (Meiji 26). Brands include 'Hakata Shobouan,' which values creating authentic Hakata flavors; 'Kayanoya,' which sells seasonings and foods drawing out the goodness of ingredients; 'Kubara,' featuring the Ago Dashi series and Umatare series leveraging the umami of flying fish (ago) dashi; and Hokkaido.