New Brand "Sona Life" Launched to Create a Resilient Lifestyle from Daily Life. First Product is Disaster Preparedness Food "BAL Stock" That Turns Everyday Meals into Emergency Supplies.

Ku-an Inc. (Headquarters: Uwajima City, Ehime Prefecture, Representative Director: Makoto Hamamura; hereinafter referred to as Ku-an) is launching a new life design brand, "Sona Life" (Brand Site: https://sonalife.jp), which aims to create a state where security and options are naturally incorporated into daily life, rather than forcing special preparations for disasters or life changes.

The brand's philosophy is "It's okay to change." As its first initiative, delicious disaster preparedness food "BAL Stock," which turns everyday meals into emergency supplies, will be offered through the official online shop of "Kisyaiya Hiroba," a roadside station operated by Ku-an, and the specialty soy coffee cafe "mame de aru."

What is "Sona Life"?

Sona Life is a brand that advocates "creating a resilient lifestyle from daily life."

Disasters, career changes, retirement, relocation, childcare, nursing care – life brings various changes. Sona Life embraces these changes not as "disruptions to life" but as "natural transitions." Instead of mandating special disaster preparedness or vigilance, it designs a state where security is naturally incorporated into everyday life.

Instead of instilling anxiety by saying "you must prepare," it delivers a positive sense of security and options that are "naturally prepared in life." "From an era of needing to prepare, to an era of being prepared" – this is the new way of living that Ku-an wishes to foster, and the market category "Sona Life."

It provides security in all aspects of life across six domains: food, housing, career, community, town, and travel.

Brand Name: Sona Life

Provider: Ku-an Inc.

Brand Philosophy: It's okay to change.

Brand Site: https://sonalife.jp

Domains: Proposals for "resilient living" that span food, housing, career, community, town, and travel.

Brand Concept Diagram (Sona Life expanding to food, career, housing, community, town, and travel)

First Product: Everyday Meals Become Emergency Supplies – Disaster Preparedness Food "BAL Stock"

"BAL Stock" is delicious disaster preparedness food with the concept of "Everyday meals become emergency supplies." It can be stored in its bag and, when heated, becomes a dish for the everyday table – food that can be enjoyed daily and also supports you in emergencies, not just for emergencies.

The latest lineup utilizes underutilized parts of locally sourced (Uwajima, Ehime Prefecture) sea bream and barley miso, making delicious use of parts that would typically be discarded. It's a product conscious of reducing food loss. Consuming it thoroughly, not just storing it, leads to a lifestyle that doesn't waste ingredients.

BAL Stock is the entry point to "Sona Food" within "Sona Life," where security is naturally incorporated into everyday life.

Product Name: BAL Stock

Features: Deliciousness that can be enjoyed daily / Utilizes underutilized parts of sea bream from Uwajima, Ehime Prefecture, and barley miso / Food loss reduction.

Product Lineup Details: https://ec.kisaiya.net/shop/bal-stock-9-158

Sales Channels: Kisyaiya Hiroba Online Shop / Specialty Soy Coffee Cafe mame de aru

Available Nationwide from the Official EC Site of Roadside Station "Kisyaiya Hiroba"

"BAL Stock" is available nationwide from the official online shop of "Kisyaiya Hiroba," a roadside station operated by Ku-an. Along with the selection of local products from Uwajima, Ehime, you can pick up Sona Life's food items as an extension of your daily shopping.

Kisyaiya Hiroba Online Shop: https://ec.kisaiya.net/

BAL Stock Feature Page: https://ec.kisaiya.net/topics/bal-stock/251126

Brand Showcase Store "mame de aru" – Security Naturally Accompanies Your Everyday Cup

"mame de aru" (opened February 12, 2026), a community cafe offering non-caffeinated soy coffee, is a brand showcase store operated by Ku-an that embodies the world of "Sona Life."

In this store, essential items for emergencies such as water, food, electricity, and emergency toilets are naturally incorporated into the daily operations. A place to enjoy your everyday cup becomes a local hub for "preparedness" – the store itself embodies a state where security is naturally incorporated as an extension of everyday life, rather than being a special disaster preparedness facility.

"BAL Stock" can also be purchased at this store. Customers visiting for coffee encounter "Sona Life" as an extension of their daily routine. Ku-an delivers the experience of creating a resilient lifestyle from daily life through both its physical stores and online channels.

Store Name: mame de aru

Location: 3-3-10 Marunouchi, Uwajima City, Ehime Prefecture

Business Hours: 9:00 AM - 7:00 PM (Open year-round) / Seating Capacity: 22 seats

[mame de aru In-Store]

Future Developments

Ku-an aims to develop "Sona Life" beyond just food (Sona Food) into housing, career, community, town, and travel, fostering it as a new market category that implements resilient living in society. Further developments, including new initiatives combining art and disaster preparedness, will be announced sequentially.

Towards a lifestyle where "it's okay to change" becomes the norm. We look forward to Ku-an's challenge.

Company Overview

Company Name: Ku-an Inc.

Location: Ishio 1616 Beach Village Ishio (formerly Ishio Elementary School), Uwajima City, Ehime Prefecture

Established: August 2024

Representative: Makoto Hamamura, Representative Director

Business Activities: A regional revitalization startup specializing in digital technology and business succession. Planning and operation of businesses related to living, disaster preparedness, food, and tourism utilizing regional resources. Operation of the roadside station "Kisyaiya Hiroba" online shop, specialty soy coffee cafe "mame de aru," promotion of the mobility commons platform "Comove," etc.

Corporate Site: https://ku-an.co.jp/

Brand Site "Sona Life": https://sonalife.jp

[Contact for Inquiries]

Ku-an Inc. Management Department, Mizowaki

https://ku-an.co.jp/contact/