Lexar Establishes Japanese Subsidiary to Further Strengthen Commitment to the Japanese Market

TOKYO, June 21, 2026 — Lexar, a global leader in memory and storage solutions, today held an opening ceremony in Tokyo to commemorate the official establishment of its Japanese subsidiary, "Lexar Japan Co., Limited (レキサージャパン株式会社).

The ceremony was attended by Milly Cai, Senior Vice President of Longsys Group; Jordan Zhong, Lexar CEO; and William Lu, Lexar APAC General Manager, underscoring the significant position of the Japanese market in Lexar's Asia-Pacific business strategy.

Milly Cai Senior Vice President, Longsys Group

Jordan Zhong Lexar CEO

William Lu General Manager, Lexar APAC

As Lexar celebrates its 30th anniversary, the establishment of a dedicated entity in Japan signifies the company's long-term commitment to the Japanese market. Known for its exceptionally high standards of quality and reliability, Japan is a market where Lexar aims to meet the expectations of Japanese customers and partners even more precisely by operating with a local presence.

Further Strengthening Foundation in a Strategically Important Market

Lexar has steadily increased its presence in the Japanese market. Through partnerships with major electronics retailers such as Yodobashi Camera, Bic Camera, and Edion, Lexar has built a robust sales network, and its products are now available at over 1,000 stores nationwide.

The establishment of the Japanese office is set to further develop this foundation. By having a direct base in Japan, Lexar will enhance customer support, warranty, and after-sales services, while also strengthening long-term cooperative relationships with retail and professional partners across the country.

Long-Term Commitment to the Japanese Market

William Lu, Lexar APAC General Manager, commented:

"Japan is one of the most important markets for Lexar in the Asia-Pacific region. Japanese users have very high expectations for quality, reliability, and long-term support. This aligns deeply with Lexar's commitment to providing reliable, high-performance storage solutions.

The establishment of our Japanese office is a significant step to further strengthen our local presence, building on the steady efforts we have made in the Japanese market over the past eight years. It demonstrates Lexar's determination to further deepen our engagement with the Japanese market and contribute to Japanese customers and partners in the long term.

Lexar will continue to deliver products and experiences worthy of world-class quality in consumer storage, meeting the expectations Japanese customers have for the Lexar brand, and further building trust with our customers and partners."

About Lexar

Founded in 1996 in California, USA, Lexar has spent 30 years developing memory solutions that combine reliability and high performance. Today, Lexar provides products to over 100 million users in more than 70 countries and regions through over 100,000 sales channels across six continents.

With a portfolio of award-winning products ranging from memory cards, SSDs, and DRAM to mobile storage, Lexar continues to support the creativity and productivity of creators, professionals, and everyday digital device users worldwide.

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