Learning the Reality of Business Succession and Transfer from President Yasukawa of Yasukawa Co., Ltd.'s Real Experiences 【Next Generation Management Association May Meeting】

Keiei Sanbo Co., Ltd., which operates the business owner community "Sanbo," and the Next Generation Management Association (Chairman: Hidetoshi Takahashi) will hold their monthly study group, the "Next Generation Management Association May Meeting," on Wednesday, May 13, 2026, at "Sanbo BAR Shinjuku," a community hub operated by the company. At this meeting, Mr. Masakazu Yasukawa, Representative Director of Yasukawa Co., Ltd., will be invited as a lecturer. He will share his real-life experiences related to the two major decisions of "business succession" and "business transfer," which he chose from the perspective of a successor president who took over management, for business owners.

Background

In SME management, business succession is an unavoidable and important theme, and the successor president's decisions directly affect the company's survival. Caught between the "responsibility to continue what the predecessor built" and the "mission to evolve with the times," successor presidents face the dilemma of "Is this good enough?" and "What reforms should I truly implement?"

However, the loneliness and reality of decision-making unique to successor presidents are rarely discussed in books or general seminars, and opportunities for successors to share first-hand information are limited. At this meeting, President Masakazu Yasukawa of Yasukawa Co., Ltd. will give a lecture, sharing raw episodes not heard elsewhere, about his real-life experiences that led him to the choices of "business succession" and "business transfer."

Main Themes to be Covered at This Meeting

- The boundary between "traditions to protect" and "customs to discard"

- Why the option of business transfer led to the company's "evolution"

- How successor presidents should prepare for future crises

This seminar is not merely a success story but an opportunity for successor presidents to learn decision-making criteria when faced with the "next move."

Lecturer Profile

Masakazu Yasukawa / Representative Director, Yasukawa Co., Ltd.

Born in Shinjuku, Tokyo, in 1959. After graduating from Nihon University and working for a listed company, he joined Yasukawa Co., Ltd. and became its Representative Director in 2000. In 2010, he established the Japan Business Partner Association and served as its Chairman until 2014. He currently serves as a Director of the Japan Instructor Professional Golf Association and an Advisor Tournament Director for the Japan Circuit Ladies Promotion Organization.

Yasukawa Co., Ltd.: Founded in 1960 (Showa 35). Headquarters: 5-39-7-102 Honcho, Nakano-ku, Tokyo. Business activities include sales of packaging materials and system equipment, sales of industrial materials, sales of logistics system equipment and environmental equipment, sales of sports, health, golf, and gift items, planning and proposal of business solutions, golf-related services, golf event planning, and operation of indoor golf schools, covering a wide range of fields.

Organizer Profile

Hidetoshi Takahashi / Chairman, Next Generation Management Association; Representative Director, Takahashi Co., Ltd.

Born in Ashiya, Hyogo Prefecture, in 1972. From his own experience as a successor, he deeply understands the common challenges faced by successors and resolves the unique issues of "people," "money," and "business models" in business succession using his unique methods. Over 15 years of experience, he has supported numerous companies that have grown and parent-child relationships that have dramatically improved. He is currently engaged in activities nationwide to improve the management capabilities of successors and successor presidents.

Lecture achievements: Meiji University / Tax Accountant Associations / Chambers of Commerce / Societies of Commerce and Industry / Industry Associations, etc.

Books: "The Secret to Successful Business 'Victory' Succession for the Second Generation Who Doesn't Try Too Hard" (Galaxy Publishing) / "Introduction to Business Succession Framework for Professionals" (co-authored, Logica Publishing) / "SME M&A Guide to Connecting Businesses to the Future" (co-authored, Logica Publishing)

Audio distribution: "90% of President Changes Cause Disputes"

Event Overview

Event Name: Learning the Reality of Business Succession and Transfer from President Yasukawa of Yasukawa Co., Ltd.'s Real Experiences 【Next Generation Management Association May Meeting】

Date and Time: Wednesday, May 13, 2026, 17:45 Doors Open / 18:00-21:00

Venue: Sanbo BAR Shinjuku

Adhoc Shinjuku 5F "redine Shinjuku" within 3-15-11 Shinjuku, Shinjuku-ku, Tokyo

https://maps.app.goo.gl/7AWUYrTvTqNSgvmp8

Participation Fee:

- Business Owners: 8,000 yen (all-you-can-drink + food)

- Students: 5,000 yen (all-you-can-drink + food)

Organizers: Next Generation Management Association / Keiei Sanbo Co., Ltd.

Application: https://luma.com/44gpn4er?utm_source=prtimes

Timeline:

17:45-18:00 Doors open / Reception

18:00-18:10 Greeting by Chairman of Next Generation Management Association

18:10-19:15 Lecture by President Yasukawa

19:15~ Networking session

21:15 Closing remarks

21:30 End

Target Audience:

- Members of the Next Generation Management Association

- Business owners (corporate officers)

- Students

Business Community Keywords: