【Krispy Kreme 20th Anniversary in Japan】 1st Round to Nagano and Kagoshima! 'Mobile! Krispy Kreme' Project Launches to Deliver 'Delight' and 'Smiles'
To celebrate its 20th anniversary in Japan, Krispy Kreme Doughnuts Japan is launching 'Mobile! Krispy Kreme,' a project visiting schools and local events where they usually don't have stores. The tour starts in Nagano in May and Kagoshima in July 2026, visiting up to five locations nationwide.
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- 📰 Published: April 28, 2026 at 23:00
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Krispy Kreme Doughnuts Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Takako Wakatsuki; hereinafter: KKDJ) will sequentially hold 'Mobile! Krispy Kreme,' a project to conduct one-day limited mobile sales by visiting up to five 'places where we would usually not open stores' nationwide from May 2026.
'Mobile! Krispy Kreme' is a special project organized as part of the 20th anniversary of its arrival in Japan, in response to customers' voices saying, 'Please come!' While pop-up stores in areas without KKDJ shops were mainly centered in department stores and large commercial facilities in regional areas, this time we will conduct one-day limited mobile sales to 'places where we would usually not open stores' such as 'schools,' 'companies,' and 'local events.' From among the many applications received through SNS and the official website since February 2026, the first round of destinations has been decided.
The first destination is Nagano Prefecture. On Saturday, May 2, 2026, we will open a store at 'SCRAMBLE FES 2026,' an experiential culture festival for enjoying the intersection of music, art, culture, and food, held at MMoP in Miyota by movel (under gaaboo inc. group), a Tokyo Shibuya-based creative collective with an average age of 21.5. Since the store will be in the free area, even those without tickets can purchase products.
Subsequently, on Monday, July 20, 2026, we will open a store at 'Sane no Kura,' a creative tea restaurant operated by 'Kagoshima Horiguchi Seicha,' which operates one of Japan's largest tea plantations and cultivates and manufactures high-quality tea leaves in Kagoshima Prefecture. In addition to takeout sales on the day, eat-in menus will also be available in the dining space of 'Sane no Kura.' You can enjoy the pairing of 'Original Glazed®' and the pride-of-the-farm tea from Kagoshima Horiguchi Seicha.
At the destinations, we will sell a special limited one-day set consisting of a 6-pack of the most popular 'Original Glazed®' and the new product 'Pocket Cruller,' which is currently sold exclusively at some convenience stores and is a portable 'pocket-sized' doughnut.
This project is scheduled to sell at up to five locations nationwide from May to August 2026, and future destinations will be announced sequentially. On the occasion of the 20th anniversary of our arrival in Japan, we will let more people know about the charm of Krispy Kreme Doughnuts once again, and deliver 'Little Joy' through doughnuts to everyone across the country.
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■ 'Mobile! Krispy Kreme'
A special project responding to the 'Please come!' request from customers as part of the 20th anniversary.
[Sales Item] 'Original Glazed® Dozen Half (6 pieces)' + 'Pocket Cruller Plain'
[Price] 1,200 JPY (Inc. tax. Normal price is 1,560 JPY, saving 360 JPY)
【Nagano】
Venue: SCRAMBLE FES 2026
Location: MMoP (1794-1 Miyota, Miyota-machi, Kitasaku-gun, Nagano)
Date: Saturday, May 2, 2026
Time: 10:00-18:00
【Kagoshima】
Venue: Creative Tea Restaurant 'Sane no Kura'
Location: 1203-7 Harada, Ariake-cho, Shibushi, Kagoshima
Date: Monday, July 20, 2026
Time: 9:00-19:00 (scheduled)