Announcement of "Seasonal Real Behavior Data: New Year's Holiday Edition" Based on Lifestyle Behavior Research
Key facts
- Announcement of "Seasonal Real Behavior Data: New Year's Holiday Edition" Based on Lifestyle Behavior Research
- Kreo Inc. has launched "Seasonal Real Behavior Data: New Year's Holiday Edition," which captures how consumers spend their New Year's holidays and their purchasing behavior. This data clarifies consumer actions that are difficult to discern from company sales data alone, aiding in product planning and promotional strategy development.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Kreo Inc. has launched "Seasonal Real Behavior Data: New Year's Holiday Edition," which captures how consumers spend their New Year's holidays and their purchasing behavior. This data clarifies consumer actions that are difficult to discern from company sales data alone, aiding in product planning and promotional strategy development.
- Citation
- Announcement of "Seasonal Real Behavior Data: New Year's Holiday Edition" Based on Lifestyle Behavior Research (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Kreo Inc. has launched "Seasonal Real Behavior Data: New Year's Holiday Edition," which captures how consumers spend their New Year's holidays and their purchasing behavior. This data clarifies consumer actions that are difficult to discern from company sales data alone, aiding in product planning and promotional strategy development.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 10:00
- 🔍 Collected: June 12, 2026 at 10:28 (28 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (6h 23m after Collected)
Relying solely on one's own sales data inevitably limits the understanding of the seasonal market. Furthermore, even companies that acquire consumer data often do not continuously track all seasonal events.
The Seasonal Real Behavior Data is designed to supplement the "parts that are assumed to be visible but are not yet truly seen."
This data is collected through surveys conducted immediately after a seasonal event while consumers' memories are still fresh. It captures in detail how they spent their time, what they purchased, and where they spent their money. By comparing the latest 2025 consumer data with your company's sales performance from the previous year, you can identify opportunity losses. Additionally, by analyzing three-year comparisons and trends around the same day of the week, it is possible to forecast for 2026.
This data can be utilized as material to broaden your perspective when considering product planning, promotional design, and sales strategy revisions.
｜Details can be confirmed here
▼ Consumer Data for "New Year's Holidays"
■ Product Overview
Product Name: "Survey on New Year's Holiday"
Sales Format: Excel (Cross-tabulation by GT/Gender, Age, and Area)
Sales Price: 56,000 yen (excluding tax) / year *3-year set: 150,000 yen (excluding tax)
｜In addition, we also publish reports analyzing the "current status" and "future outlook" of the gift and seasonal market from a long-term perspective, derived from over 15 years of consumer data analysis.
▼ Seasonal Time-Series Gift Package Report
■ Inquiries Regarding This Matter
Kreo Inc. Marketing Development Department
Contact: Mizuno, Matsumoto
E-mail: marketing-ae@kreo.jp (Inquiries only)
■ Company Overview
Company Name: Kreo Inc.
Location: Marunouchi 2-chome Bldg. 5F, 2-5-1 Marunouchi, Chiyoda-ku, Tokyo
Representative: President and CEO Tsukasa Yokoi
Business Activities: Total solutions for marketing, advertising, and promotions
Established: December 1968
Capital: 82.84 million yen
https://kreo.jp/
FAQ
Which companies can benefit from this data?
Companies in retail, manufacturing, advertising agencies, and other sectors offering products/services related to the year-end sales season and seasonal events, as well as marketing departments seeking to deepen their understanding of consumer behavior.
How can I purchase this data?
The data is provided in Excel format and can be purchased on an annual basis or as a 3-year set. Please check Kreo Inc.'s website or contact them for details.
Can I compare it with past data?
Yes, comparison is possible. Purchasing the 3-year set or cross-referencing with past performance allows for trend analysis and future forecasting.
When was the data collected?
The latest data was collected immediately after the seasonal event while consumers' memories are still fresh. The 2025 data is presented as the most recent.
What are Kreo's strengths?
Kreo's strengths lie in its marketing and data analysis expertise cultivated since its establishment in 1968, and its unique data collection and analysis methods based on a consumer perspective.