[Kreo/Free Re-delivery] Webinar: "Exploring Points of Empathy from Consumers through Hit Products" May 11 - May 22, 2026

Kreo Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Tsukasa Yokoi), which proposes marketing and promotion based on a consumer perspective, will re-deliver its free online seminar "Exploring Points of Empathy from Consumers through Hit Products" for 12 days from Monday, May 11 to Friday, May 22, 2026.

Click here for details and application

Background

Due to market shrinkage caused by the declining birthrate and aging population, the advancement of a mature society, and the continuation of rising prices, it has become an era where "reasons for selling cannot be established solely by 'function and price'." Consumers have become more stringent in discerning "value that is convincing to them," avoiding wasteful consumption. Furthermore, "empathetic voices" on social media and word-of-mouth are increasingly becoming decisive factors in purchasing.

In this environment, companies are required not only to understand consumer behavior but also to grasp the underlying feelings—the "consumer mindset"—and deliver value in a way that resonates.

In this webinar, based on Kreo's approximately 40 years of accumulated knowledge in consumer research, we will structure "why hit products are empathetic and chosen" starting from case studies of hit products, and explain a reproducible method for "deriving empathy points."

Recommended for those who:

● Want to organize and understand the empathy points of hit products and brands by unraveling "why they sold" using an analytical framework.

● Want to grasp the success factors of hit products and apply them to their own products.

● Want to gain hints for marketing and promotion that "resonate" with consumers.

Seminar Overview

Title: Exploring Points of Empathy from Consumers through Hit Products

Delivery Period: Monday, May 11, 2026, 10:00 AM – Friday, May 22, 2026, 5:00 PM

* You can watch at your convenience during the period.

Format: Web (online) seminar / Archive method

* You can watch the pre-recorded video as many times as you like during the delivery period.

Viewing Method: YouTube (unlisted)

* A viewing URL will be sent to applicants via email.

Participation Fee: Free (pre-registration required)

Duration: Approximately 40 minutes

* This webinar is a re-broadcast of content conducted in February 2026.

Program Content

◆ Why consumer understanding and empathy are important now

◆ Exploring points of empathy from consumers through hit products

ー Explanation of how to derive empathy points and analytical framework

ー Case studies of hit product analysis

◆ Introduction of solutions

How to Apply

Please register using the application form below.

After completing your application, a viewing URL will be sent to you via email.

▼Apply here▼

https://kreo.jp/seminar/260511_hitproduct

Application Period: Monday, May 11, 2026, 10:00 AM – Friday, May 22, 2026, 4:00 PM

* Applications and viewing from midway are possible during the delivery period.

[Inquiries regarding this matter]

Kreo Co., Ltd. Marketing Development Department

Contact: Arai, Zaihara, Sugano

E-mail: marketing-ae@kreo.jp (for inquiries only)

Company Profile

Company Name: Kreo Co., Ltd.

Location: Marunouchi N丁目 Building 5F, 2-5-1 Marunouchi, Chiyoda-ku, Tokyo

Representative: Tsukasa Yokoi, Representative Director and President

Business Description: Total solutions for marketing, advertising, and promotion

Established: December 1968

Capital: 82.84 million yen

URL: https://kreo.jp/