[Kreo/Free Re-broadcast] "Exploring Points of Empathy from Consumers through Hit Products" Webinar May 11-22, 2026
Kreo Inc. will re-broadcast its free online seminar, "Exploring Points of Empathy from Consumers through Hit Products," from May 11 to May 22, 2026. The webinar will explain the importance of marketing strategies that resonate with consumers in a market facing declining birthrates, an aging population, and rising prices.
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- 📰 Published: May 11, 2026 at 19:00
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Kreo Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Tsukasa Yokoi), which proposes marketing and promotion based on a consumer perspective, will re-broadcast its free online seminar, "Exploring Points of Empathy from Consumers through Hit Products," for 12 days from Monday, May 11 to Friday, May 22.
Click here for details and application
Background of the Event
Due to market shrinkage caused by a declining birthrate and aging population, the advancement of a mature society, and continuous price increases, it has become an era where "reasons for selling cannot be established by 'function and price' alone." Consumers have become more stringent in discerning "value that is convincing to them," avoiding wasteful consumption. Furthermore, "empathetic voices" on social media and word-of-mouth are increasingly becoming decisive factors in purchasing.
In this environment, companies are required to not only understand consumer behavior but also to grasp the underlying feelings—"consumer mindset"—and deliver value in a way that resonates.
In this webinar, based on Kreo's approximately 40 years of accumulated knowledge in consumer research, we will structure "why empathy was gained and why products were chosen" starting from hit product case studies, and explain a reproducible method for "deriving empathy points."
Recommended for:
● Those who want to organize and understand the empathy points of hit products and brands using an analytical framework that unravels "why they sold."
● Those who want to grasp the success factors of hit products and apply them to their own products.
● Those who want to gain hints for marketing and sales promotion that "resonate" with consumers.
Seminar Overview
Title: Exploring Points of Empathy from Consumers through Hit Products
Delivery Period: May 11, 2026 (Mon) 10:00 AM – May 22, 2026 (Fri) 5:00 PM
* You can watch at your preferred time during the period.
Format: Web (online) seminar / Archive method
* Pre-recorded video can be viewed multiple times during the distribution period.
Viewing Method: YouTube (unlisted)
* A viewing URL will be sent by email to those who apply.
Participation Fee: Free (pre-registration required)
Duration: Approximately 40 minutes
* This webinar is a re-broadcast of content conducted in February 2026.
Program Content:
◆ Why consumer understanding and empathy are important now
◆ Exploring points of empathy from consumers through hit products
ー Explanation of how to derive empathy points and analytical framework
ー Case studies of hit product analysis
◆ Introduction of solutions
How to Apply:
Please register using the application form below.
After completing your application, a viewing URL will be sent to you via email.
▼Apply here▼
https://kreo.jp/seminar/260511_hitproduct
Application Period: May 11, 2026 (Mon) 10:00 AM – May 22, 2026 (Fri) 4:00 PM
* Applications and viewing from midway are possible during the distribution period.
[Inquiries regarding this matter]
Kreo Inc. Marketing Development Department
Contact: Arai, Zaihara, Kanno
E-mail: marketing-ae@kreo.jp (for inquiries only)
■ Company Profile
Company Name: Kreo Inc.
Location: Marunouchi N丁目 Building 5F, 2-5-1 Marunouchi, Chiyoda-ku, Tokyo
Representative: Tsukasa Yokoi, Representative Director and President
Business Activities: Total solutions for marketing, advertising, and promotion
Established: December 1968
Capital: 82.84 million yen
URL: https://kreo.jp/
Click here for details and application
Background of the Event
Due to market shrinkage caused by a declining birthrate and aging population, the advancement of a mature society, and continuous price increases, it has become an era where "reasons for selling cannot be established by 'function and price' alone." Consumers have become more stringent in discerning "value that is convincing to them," avoiding wasteful consumption. Furthermore, "empathetic voices" on social media and word-of-mouth are increasingly becoming decisive factors in purchasing.
In this environment, companies are required to not only understand consumer behavior but also to grasp the underlying feelings—"consumer mindset"—and deliver value in a way that resonates.
In this webinar, based on Kreo's approximately 40 years of accumulated knowledge in consumer research, we will structure "why empathy was gained and why products were chosen" starting from hit product case studies, and explain a reproducible method for "deriving empathy points."
Recommended for:
● Those who want to organize and understand the empathy points of hit products and brands using an analytical framework that unravels "why they sold."
● Those who want to grasp the success factors of hit products and apply them to their own products.
● Those who want to gain hints for marketing and sales promotion that "resonate" with consumers.
Seminar Overview
Title: Exploring Points of Empathy from Consumers through Hit Products
Delivery Period: May 11, 2026 (Mon) 10:00 AM – May 22, 2026 (Fri) 5:00 PM
* You can watch at your preferred time during the period.
Format: Web (online) seminar / Archive method
* Pre-recorded video can be viewed multiple times during the distribution period.
Viewing Method: YouTube (unlisted)
* A viewing URL will be sent by email to those who apply.
Participation Fee: Free (pre-registration required)
Duration: Approximately 40 minutes
* This webinar is a re-broadcast of content conducted in February 2026.
Program Content:
◆ Why consumer understanding and empathy are important now
◆ Exploring points of empathy from consumers through hit products
ー Explanation of how to derive empathy points and analytical framework
ー Case studies of hit product analysis
◆ Introduction of solutions
How to Apply:
Please register using the application form below.
After completing your application, a viewing URL will be sent to you via email.
▼Apply here▼
https://kreo.jp/seminar/260511_hitproduct
Application Period: May 11, 2026 (Mon) 10:00 AM – May 22, 2026 (Fri) 4:00 PM
* Applications and viewing from midway are possible during the distribution period.
[Inquiries regarding this matter]
Kreo Inc. Marketing Development Department
Contact: Arai, Zaihara, Kanno
E-mail: marketing-ae@kreo.jp (for inquiries only)
■ Company Profile
Company Name: Kreo Inc.
Location: Marunouchi N丁目 Building 5F, 2-5-1 Marunouchi, Chiyoda-ku, Tokyo
Representative: Tsukasa Yokoi, Representative Director and President
Business Activities: Total solutions for marketing, advertising, and promotion
Established: December 1968
Capital: 82.84 million yen
URL: https://kreo.jp/