PUBG MOBILE Announces Partnership with Ferrari and Scuderia Ferrari HP

KRAFTON JAPAN Inc. announces the launch of a collaboration between the mobile battle royale game PUBG MOBILE and Ferrari and Scuderia Ferrari HP, starting Friday, July 10.

One of the world’s most popular mobile games, PUBG MOBILE, has formed its first-ever partnership with Ferrari and Scuderia Ferrari HP, bringing the passion of the Ferrari brand to PUBG MOBILE players.

From July 10 to September 7, players can experience legendary Ferrari collections and a range of limited-edition themed items inspired by decades of automotive innovation.

This collaboration brings Ferrari-inspired design and engineering elements into PUBG MOBILE, featuring four iconic Ferrari models.

The Ferrari Roma, a modern interpretation of timeless style and elegance; the Ferrari Purosangue, redefining sportiness and versatility; the LaFerrari, the flagship hybrid supercar embodying technological innovation; and the Ferrari SF90 XX Spider, which elevates racing technology into a road-legal driving experience—each appearing with exclusive liveries.

In addition to vehicles, the collaboration introduces various Ferrari-themed accessories, including a parachute, backpack, and ornaments inspired by Ferrari’s style and racing heritage.

Furthermore, the customization system features a rich lineup of player-selectable options, including Ferrari original wheels, exclusive decals, original Ferrari colors, and official-colored brake calipers.

At the heart of the collaboration is a new in-game map feature: a special display stand showcasing the iconic Scuderia Ferrari HP Formula 1 car.

Players can interact with this display to trigger a special sequence, enjoying immersive moments up close with the vehicle.

This feature also allows players to take in-game photos with the 2025 season Scuderia Ferrari HP Formula 1 car and share their experience beyond the game.

The PUBG MOBILE collaboration with Ferrari and Scuderia Ferrari HP will run from July 10 to September 7, 2025. Download the game for free from the App Store or Google Play Store and enjoy the new content.

PUBG MOBILE Game Overview

PUBG MOBILE is a battle royale game where up to 100 players compete to be the last person standing, using equipment scattered across the map. Players must survive within a shrinking safe zone, utilizing randomly placed weapons, vehicles, and gear.

When a player is the last one remaining, the screen displays the message: "Winner, winner, chicken dinner!"—inspiring players to aim for a "chicken dinner" victory.

The game launched in Japan on May 16, 2018, and has surpassed 1 billion downloads worldwide.

Title

PUBG MOBILE

Genre

Battle Royale Shooter

Supported Devices

iOS (iPhone, iPad) / Android

Price

Free to play (with in-app purchases)

Release Date

May 16, 2018 (Wednesday)

Copyright

© 2017 KRAFTON, INC. ALL RIGHTS RESERVED.

Official Website

https://pubgmobile.jp/

Official X

https://x.com/PUBGMOBILE_JP

Official Instagram

https://www.instagram.com/pubgmobile.jp/

Official Discord Server

https://discord.gg/TkNdWVmJxc

App Download

https://x.gd/QN7W5