Akari Takaishi Answers Your 'Curiosities' About Craftia! New Commercials 'Changing too much?' and 'Hard to remember' to Air from Monday, April 6

Craftia Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director, President & Executive Officer: Kazuyuki Ishibashi) will begin airing new TV commercials, the 'Changing too much?' and 'Hard to remember' editions, featuring image character and actor Akari Takaishi, starting Monday, April 6, 2026. Our company changed its name from Kyudenko to Craftia at the milestone of our 80th anniversary. We appointed Akari Takaishi, an actor from Miyazaki Prefecture who is active in movies and dramas, as our image character. In the first commercial under the catchphrase 'Aiming for the next frontier with the power of technology,' we expressed Craftia's new determination through Ms. Takaishi's voice shouting 'Go!' while looking up at a rocket launching into space. In this new series of commercials, Ms. Takaishi, along with employees wearing our new uniforms, will directly address the various doubts and questions we have received from the public since the name change. With a strong will to carve out the future and the thoughts put into the new company name, she answers each query thoughtfully. - Akari Takaishi enthusiastically answers the 'curiosities' about Craftia, which changed its name last year! - Pay attention to Ms. Takaishi's powerful one-line messages and expressive face as she approaches the camera! - Filming Interview: The moment when she felt she had changed and grown recently... Title: Questions to Craftia - 'Changing too much?' Edition / 'Hard to remember' Edition (15 seconds each) Broadcast Start Date: Monday, April 6, 2026 Broadcast Area: Kyushu, Yamaguchi, and Okinawa areas *Also scheduled to be broadcast on YouTube, TVer, Amazon Prime Video in the Kyushu, Kansai, and Kanto areas, and on some nationally broadcast programs. *You can also watch them on the Craftia official YouTube channel (https://www.youtube.com/channel/UCk2FDeltTl6MngfYJsqP78A). Note: 'Where are you aiming?' Edition and 'You're famous, right?' Edition are scheduled to begin broadcasting in September 2026. ■ Commercial Story Craftia changed its name from Kyudenko in October of last year. In these commercials, Akari Takaishi, together with employees, answers and resolves the public's doubts and questions regarding this name change. The letters that reach Ms. Takaishi contain various 'curious' questions. She answers these questions with a straightforward gaze, as if looking toward the path Craftia should take in the future. The commercial concludes with Ms. Takaishi's highly expressive face and a one-line message.