[July 15 (Wed) - July 17 (Fri)] Kracie to Exhibit for the First Time at the 12th Extreme Heat Countermeasures Exhibition

Kracie Pharmaceutical Co., Ltd., which sells OTC and prescription drugs centered on Kampo medicines, will exhibit for the first time with a solo booth at the "12th Extreme Heat Countermeasures Exhibition" (Organizer: Japan Management Association) to be held at Tokyo Big Sight from July 15 (Wed) to 17 (Fri), 2026.

Our company has participated as an official partner in the "Zero Heatstroke" project since fiscal year 2025, and has been raising awareness of heatstroke countermeasures through the Kampo medicine "Samales Jelly." In our second year of participation, we aim to further strengthen our awareness activities by exhibiting for the first time with a solo booth at the "12th Extreme Heat Countermeasures Exhibition," which will be held on the largest scale ever.

At our booth, we will introduce "Samales Jelly," a Kampo medicine for mild heatstroke symptoms. In addition, we will also exhibit the sports drink powder "Sky Water"* developed by Kracie Foods Company, Ltd., proposing heatstroke countermeasures from both pharmaceutical and food perspectives. Original goods will be presented to the first visitors to our booth.

* "Sky Water" is a sports drink powder that meets the recommended salt equivalent for heatstroke countermeasures (40-80 mg/100 mL when dissolved in water).

Event Overview

Event Name: 12th Extreme Heat Countermeasures Exhibition (https://hs-osh.jma.or.jp/)

Date and Time: July 15 (Wed) - 17 (Fri), 2026, 10:00-17:00

Venue: Tokyo Big Sight East Halls 7 & 8 (3-11-1 Ariake, Koto-ku, Tokyo)

Access: Approximately 7 minutes walk from Kokusai-Tenjijo Station on the Rinkai Line

Approximately 3 minutes walk from Tokyo Big Sight Station on the Yurikamome Line

Organizer: Japan Management Association

Participation: Free admission (advance registration required via official website)

Exhibition Contents: 1 "Samales Jelly" exhibition and introduction

2 "Sky Water" exhibition and introduction

* Original goods will be presented to visitors to the booth

About the "Zero Heatstroke" Project

"Zero Heatstroke" Project Official Website: https://www.netsuzero.jp/

The "Zero Heatstroke" project is promoted by the Japan Meteorological Association with the aim of reducing the number of people who suffer from heatstroke and achieving zero fatalities. Since the project's launch in the summer of 2013, it has been disseminating correct knowledge and countermeasures for heatstroke to a wider audience, centered on the transmission of weather information that greatly influences the occurrence of heatstroke.

About Samales Jelly

* "Zero Heatstroke" Project Sponsored Product (https://www.kracie.co.jp/ph/samales/)

"Samales Jelly" is a pharmaceutical product containing the Kampo formula "Chikuyosekkoto," which was launched in 2021. With the action of seven types of crude drugs, it works to lower excess body heat and replenish moisture lost due to heat, thereby improving symptoms such as mild heatstroke and dry mouth. It is in a portable stick type and can be taken immediately without water. It can be taken by children aged 7 and up, and is a Kampo medicine that is easy for children to drink as it is a plum-flavored jelly that suppresses the characteristic bitterness of Kampo.

Samales Jelly [Class 2 OTC Drug]

Suggested Retail Price: 1,100 yen / 4 packets (tax included)

Efficacy: For those who are physically weak, have not fully recovered from a cold, have difficulty expectorating phlegm, and sometimes experience heat sensation, severe coughing, and dry mouth: For symptoms such as dry cough, bronchitis, bronchial asthma, dry mouth, mild heatstroke.

About Kracie Pharmaceutical

As a professional in Kampo, Kracie Pharmaceutical has supported the healthy and affluent lives of people living in Japan for over half a century. We offer a wide range of products, from OTC drugs to prescription drugs, centered on Kampo medicines, all under an integrated in-house system.

In recent years, in response to the changing social landscape regarding the value of health and lifestyles, Kracie Pharmaceutical is strengthening the collaboration between the medical and OTC fields in its Kampo business, and challenging itself to enhance the health value provided through Kampo medicines as "Kracie's Kampo."

Through Kampo, we support people living in Japan to holistically view their own health and create their ideal healthy lifestyles of their ideals.