New Product

New Release: "muo Mascara Remover" Formulated for Delicate Lashes and Eye Area Skin ~For Those with Sensitive Skin Who Want to Thoroughly Remove Mascara~

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Published Jul 2, 2026 8:10 PM ・ Updated Jul 8, 2026 8:36 PM ・ 6 min read ・ Source: PR TIMES

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New Release: "muo Mascara Remover" Formulated for Delicate Lashes and Eye Area Skin ~For Those with Sensitive Skin Who Want to Thoroughly Remove Mascara~ — Image: PR TIMES

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 2, 2026

Kracie Corporation (Home Products Company) will launch the "Mascara Remover" from its "muo" skincare brand for sensitive skin on September 11, 2026 (Fri). This product is formulated with consideration for delicate lashes and the skin around the eyes. <Pre-sale begins July 11, 2026 (Sat) at "Aeon," "Aeon Style," and other retailers nationwide (excluding some stores)>

[Background of Launch]

The eye area is particularly prone to multiple concerns, such as being the most difficult area for eye makeup like mascara and eyeshadow to remove, and having thin skin that is easily irritated. According to our research (2024), the usage rate of mascara removers is higher among individuals with sensitive skin than those with normal skin. However, users with sensitive skin who use mascara removers expressed dissatisfaction, citing concerns like "it seems too harsh on lashes and the skin around the eyes" and "it doesn't remove makeup well."

Therefore, we are launching a "Mascara Remover" from "muo," a cleansing skincare brand for sensitive skin, formulated with consideration for delicate lashes and the skin around the eyes. It features a "friction-reducing + blending design" that allows for the removal of clumped mascara without harsh rubbing, along with "six additive-free" formulations and a "non-stinging formula" for sensitive skin. Furthermore, it contains three "lash-care moisturizing ingredients" to provide moisture to the lashes.

The "muo Mascara Remover," which easily and smoothly removes mascara while caring for the skin, will support the desire to enjoy makeup without burdening the skin.

[Product Features]

Melts away waterproof mascara without rubbing! A mascara remover formulated with consideration for lashes and the skin around the eyes.

● Friction-reducing + Blending Design

A design where the remover liquid adheres well to lashes and blends easily.

Allows for the removal of clumped mascara without harsh rubbing.

● Comb Shape for Generous Application on Clumped Lashes

● Contains "Lash-Care Moisturizing Ingredients"*1

Provides moisture to lashes.

● "Six Additive-Free" Formulations for Skin Care

Free from colorants, synthetic fragrances, UV absorbers, alcohol (ethanol), sulfates, and BHT.

● Non-Stinging Formula

(Does not mean it will not sting for everyone.)

● Skin Irritation Tested, Allergy Tested

(Does not mean allergies or skin irritation will not occur for everyone.)

*1: Argania Spinosa Kernel Oil, Oryza Sativa (Rice) Germ Oil, Simmondsia Chinensis (Jojoba) Seed Oil

[Product Outline]

Product Name

Volume

Price

muo Mascara Remover

6.6mL

Open

[Scheduled Launch Date] September 11, 2026 (Fri)

※ Pre-sale begins July 11, 2026 (Sat) at "Aeon," "Aeon Style," and other retailers nationwide

(Excluding some stores)

[Sales Channels] Drugstores, supermarkets, etc., nationwide

[Website] https://www.kracie.co.jp/khp/muo/

END

Other "muo" Lineup

FACT BOX

Source: PR TIMES
Category: New Product

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images display the 'muo Mascara Remover' product, its comb applicator, and an illustration of its effect. Additionally, the packaging and other 'muo' skincare products are shown, highlighting the brand's focus on sensitive skin.

The 'muo Mascara Remover' is shown with its cap removed, revealing the applicator wand. The product name 'muo MASCARA REMOVER' is visible on the light blue tube.
An illustrative image shows mascara being removed from eyelashes, with the text 'こすらずとろけ落ち!' (melts off without rubbing) and '※イメージ' (illustration) visible.
A close-up view of the mascara remover's comb applicator, designed for applying the liquid to eyelashes.
The 'muo Mascara Remover' product and its packaging are displayed, highlighting features like '敏感肌のための落とすスキンケア' (skincare for sensitive skin) and '6つの無添加' (6 free).
Three other 'muo' skincare products are shown: Cleansing Oil, Milky Cleansing, and Foaming Face Wash, all part of the 'muo' sensitive skin line by Kracie.

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Start only from primary sources (official PR, disclosures, wire services)
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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 2, 2026 8:10 PM — Distributor PR TIMES
Collected　Jul 2, 2026 11:29 AM
AI structured & analyzed　Jul 2, 2026 11:29 AM
Desk-reviewed & published　Jul 2, 2026 8:10 PM

FAQ

What are the key facts in this article?

Kracie Corporation (Home Products Company) will launch the "Mascara Remover" from its "muo" skincare brand for sensitive skin on September 11, 2026 (Fri). This product is formulated with consideration for delicate lashes and the skin around the eyes. [Background of Launch] The eye area is particularly prone to multiple concerns, such as being the most diffic

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000698.000007954.html

When was it published?

Jul 2, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“New Release: "muo Mascara Remover" Formulated for Delicate Lashes and Eye Area Skin ~For Those with Sensitive Skin Who Want to Thoroughly Remove Mascara~”AI News by Washin Village（和心村）, Jul 2, 2026. https://aeo.washinmura.jp/ai/kracie-co-jp/en/news/2026-07-02-%E3%83%87%E3%83%AA%E3%82%B1%E3%83%BC%E3%83%88%E3%81%AA%E3%81%BE%E3%81%A4%E6%AF%9B%E3%81%A8%E7%9B%AE%E5%91%A8%E3%82%8A%E3%81%AE%E8%82%8C%E3%81%AB%E9%85%8D%E6%85%AE%E3%81%97%E3%81%9F-muo-%E3%83%9F%E3%83%A5%E3%82%AA-%E3%83%9E%E3%82%B9%E3%82%AB%E3%83%A9%E3%83%AA%E3%83%A0%E3%83%BC%E3%83%90%E3%83%BC-%E6%96%B0

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