Kracie Co., Ltd. (Home Products Company) will launch FERTHÉA, a new skincare brand formulated with its proprietary ingredient "Liposome Ferment DripTM" that delivers deep, lasting hydration, on September 11, 2026 (Fri).

[Background]

Women in their 30s often face multiple life events such as marriage, pregnancy, childbirth, and returning to work, leading to increased stress from balancing career and family responsibilities. At the same time, their skin begins to show early signs of aging, making them feel less confident about their natural complexion compared to their 20s. One key characteristic of skin in this age group is increased dryness and chronically dehydrated skin (inner dryness). According to our survey (2025), the top skincare concern among women in their 30s is moisturizing.

FERTHÉA was created as a skincare brand that supports women who, despite facing these environmental and physical changes, still wish to stay true to themselves—caring for both their emotional needs and skin.

Focusing on the time-honored power of fermentation, Kracie developed a proprietary ingredient: the world's first "Liposome Ferment DripTM," which encapsulates two unstable fermentation ingredients in nano-sized liposome capsules. These capsules deliver the active ingredients deep into the stratum corneum, effectively hydrating inner-dry skin. Combined with a functional beauty formulation designed for smooth penetration, FERTHÉA helps achieve hydrated, supple, and resilient skin from within.

The product line consists of three items—toner, serum, and cream—that provide rich hydration without stickiness, leaving skin soft and plump. The bottle design reflects the elegance, strength, and gentleness of modern women.

For all women who value their families, careers, and themselves, FERTHÉA offers daily hydration and care, supporting those navigating busy, demanding lives.

*World's first: Combination of Aspergillus/Rice Ferment Extract, Lactobacillus/Soy Milk Ferment Filtrate, Diglycerin, Hydrogenated Lecithin, and Phytosterols (based on Kracie's research in May 2026 within the Mintel database)

*"Inner skin," "penetration," "inner hydration": Refers to the stratum corneum *"Supple, hydrated, translucent skin": Refers to skin that is flexible, well-hydrated, and radiant

[Brand-Wide Features]

The world's first "Liposome Ferment DripTM*1" protects, delivers, and sustains the benefits of fermented ingredients, helping achieve supple, hydrated, and radiant "resilient skin."

● Formulated with Kracie's proprietary "Liposome Ferment DripTM"

Harnessing the proven benefits of traditional fermented ingredients, this technology encapsulates two types of fermented ingredients in nano-sized liposomes, delivering them deeply into the skin to combat inner dryness.

<About Liposome Technology>

〇Stabilization: Encapsulating fermented ingredients in liposomes enhances their stability.

〇Penetration: Liposomes penetrate to the deepest layers of the stratum corneum, delivering ingredients precisely where needed.

〇Sustained Release: Liposomes integrate into the stratum corneum and gradually release their contents, ensuring long-lasting hydration.

*Image

● Features "Smooth Penetration Beauty Formula"

The "Smooth Penetration Beauty Formula," combining "Liposome Ferment DripTM" and functional beauty ingredients, ensures excellent skin compatibility and deep penetration. It absorbs quickly without stickiness, leading to plump, resilient "supple skin" from within.

<Functional Beauty Ingredients>

〇Radiance*2: Nucleotides (Cytidine Phosphate Disodium), Glycerin

〇Translucency*2: Saxifraga sarmentosa extract, Hoheria extract, Vitamin C derivative (Ascorbyl Glucoside)

〇Enhanced Penetration: Rice Ferment Filtrate

● Fresh, light fragrance of Meyer lemon

● No artificial colorants

● Mildly acidic

● Allergy-tested, patch-tested (However, this does not guarantee that no allergic reactions or skin irritation will occur in all individuals)

[Product Features]

FERTHÉA Moisturizing Lotion

Delivers rich hydration without stickiness. Quickly absorbs into the skin, providing deep and lasting moisture.

・Contains nano-emulsified squalane*3

FERTHÉA Moisturizing Serum

A lightweight serum with a refreshing, fast-absorbing texture that blends seamlessly into the skin.

・Formulated with high concentration*4 of "Liposome Ferment DripTM"

FERTHÉA Moisturizing Cream

Non-greasy formula that deeply hydrates and plumps the skin, leaving it firm and supple through the next morning.

・Uses EcoCert-certified emulsifier derived from olive oil

*1: [Hydrating Ingredients] Rice Koji Extract (Rice Ferment Extract), Soy Milk Ferment Filtrate, Diglycerin, Hydrogenated Lecithin, Phytosterols

*2: Due to hydrating effects *3: Moisturizing ingredient *4: Compared to FERTHÉA Lotion

[Product Overview]

Product Name

Capacity

Price

FERTHÉA Moisturizing Lotion

180 mL

Open

FERTHÉA Moisturizing Serum

30 mL

Open

FERTHÉA Moisturizing Cream

50 g

Open

[Launch Date]: September 11, 2026 (Fri)

[Sales Channels]: Nationwide drugstores, supermarkets, and more

[Website]: https://www.kracie.co.jp/ferthea/

End

<Reference>

FACT BOX

  • Source: PR TIMES
  • Category: New Product