50 Years of Hair Research Results: "Cocon Super" In-Bath Series Renewed - Towards "Silk Experience Beauty" That Calms Both Hair and Mind

Kracie Home Products Corp. will renew and launch its "Cocon Super" in-bath hair care series, born from 50 years of specialized hair research, on July 10, 2026 (Fri). The series includes three lines of "Shampoo & Treatment" (Airy Bloom, Sleek & Rich, Pure Scalp) with evolved "power of the cocoon," along with special care items "Concentrate Mask" and "Advance Repair Pack," leading to "silk-lustrous hair" that catches the light. The brand has been updated to "Silk Experience Beauty," which aligns with the feelings of women in their 20s and 30s who want to be themselves and live naturally, calming both hair and mind. The damage repair effect from inside and outside the hair has been strengthened, and "Reflect Oil Ex" containing newly added "Argan Oil" coats the hair surface. All packaging has also been renewed, featuring delicate motifs of spinning cocoon threads. Product features include the moisturizing and repairing ingredient "Gold Cocoon Amino Serum Ex" and the hair-protecting ingredient "Black & White Double Pearl Extract." The products are also formulated with consideration for hair health, such as being non-silicone and sulfate-free. They will be sold at drugstores nationwide.