Kracie Conducts "Survey on Snacking and Health Consciousness"

Kracie, Ltd. (Foods Company) has conducted a "Survey on Snacking and Health Consciousness" against the backdrop of rising health awareness, focusing on the reality of snacking and interest in foods using plant-based materials such as soybeans.

Kracie develops appetizers and snack products made primarily from soybeans. This survey analyzed the true feelings and actual behaviors regarding snacking, as well as the evaluation and acceptance of soy-based foods.

The results revealed the reality of snacking where people "actually want to reduce it but cannot," and their true feelings where guilt about snacking coexists with a sense of self-reward. Insights into health awareness and evaluations of soy-based foods also became apparent.

## Survey Summary
- 57.0% responded they "actually want to reduce" snacking, of which 72.0% "have not been able to reduce it."
- About 60% feel guilt about snacking, with women at 68.0%, exceeding men (54.0%).
- Snacking for "reward/enjoyment" was the most common at 54.5%, reaching a prominent 68.0% among women.
- Health tends to be consciously considered when there is a trigger such as a change in physical condition.
- 58.5% are conscious of health, but practice tends to remain within a reasonable range.
- The "healthy" image of soy-based products has permeated, with concerns about taste or satisfaction limited to less than 20%.
- Up to 70% want to "incorporate" soy-based snacks or appetizers.

## Survey Overview
- Target: 200 men and women in their 20s to 50s who snack regularly (100 males, 100 females).
- Period: April 8 to 10, 2026.
- Method: Internet survey.
- Agency: Rakuten Insight.

## Survey Results
### 1. 57.0% want to reduce snacking, but 72.0% of them have not been able to do so.
When asked if they wanted to reduce snacking (snacks/appetizers), 57.0% answered "want to reduce," accounting for more than half. On the other hand, regarding whether they are actually reducing it, 72.0% answered "not able to reduce" (total of "hardly able" at 50.9% and "almost not able" at 21.1%). These results clarify the reality that while there is a desire to reduce snacking, it does not translate into actual action. Even as health consciousness rises, the difficulty of controlling snacking as a daily habit or enjoyment has been highlighted.

### 2. About 60% feel guilt about snacking; women at 68.0% exceed men (54.0%).
61.0% of respondents said they "feel guilt" about snacking (total of "often" at 14.5% and "sometimes" at 46.5%), revealing that many people feel bad about it. By gender, while men were at 54.0%, women were significantly higher at 68.0%, showing a trend where women feel stronger guilt toward snacking.

### 3. "Reward/Enjoyment" was the top reason for snacking at 54.5%, prominent among women at 68.0%.
The most common feeling when snacking was "enjoyment/reward" (54.5%), followed by "to satisfy small hunger" (52.5%) and "stress relief" (47.5%). This suggests that snacking plays a role in mood changes and relaxation beyond just addressing hunger. By gender, the percentage of those who answered "enjoyment/reward" was 41.0% for men, while it was significantly higher for women at 68.0%. It became clear that for women, snacking has a stronger meaning as a "reward for oneself" or "enjoyment."

### 4. Health awareness tends to peak when there are triggers like changes in physical condition.
The most common timing for being strongly conscious of health was "when not feeling well" (41.5%), followed by "when feeling one's age" (38.5%) and "when feeling weight gain" (34.0%). This suggests that health is not something always consciously monitored daily but rather tends to be noticed when triggered by physical changes or aging. Responses such as "before a health checkup" (26.0%) and "after a health checkup" (25.5%) were also seen, revealing that actions to review health are taken at specific timings.

### 5. 58.5% are conscious of health, but practice remains within a reasonable range.
When asked about their daily health consciousness, 58.5% said they "live with health in mind." Common practices included "getting enough sleep" (41.5%), "being conscious of water intake" (41.5%), and "paying attention to diet content" (35.0%). On the other hand, actions involving endurance, such as "reducing meal portions" (14.5%) and "refraining from snacking" (13.5%), were relatively low, indicating a trend where health maintenance stays within a reasonable range.