Kracie's "Naive" 100% Plant-Derived Cleansing Ingredients – Kracie x HERALBONY Original Design – Limited Edition Cool Type Body Soap Launch

Kracie Co., Ltd. (Home Products Company) will launch the "Naive Cool Body Soap (HERALBONY Design)" as a limited edition product on Friday, May 22, 2026. This is the first initiative in a co-creation project between "Kracie," which supports daily life, and "HERALBONY," which aims to transform the perception of disability, from the "Naive" body soap series, which uses 100% plant-derived cleansing ingredients. **[Background of the Launch]** "Naive" is a brand that has cherished straightforward and gentle kindness, accompanying daily life. This time, an original design body soap from "Naive" appears, fitting for the start of the co-creation between "Kracie" and "HERALBONY." The packaging features the work of Ms. Kaoru Sugimoto, a contracted artist of "HERALBONY." While retaining the image of "gentleness" and "plant-based" that "Naive" values, the art, created by overlapping circular stamps pressed in green and blue, results in a refreshing and innovative design. It contains "Odor-Clearing Ingredients" to care for odor and dirt caused by sweat and sebum, and "Menthol" for a refreshing and cool wash. This body soap leads to fresh and cool skin for sweaty summer days. *Disability: Based on the idea that barriers exist on the societal side, HERALBONY uses the Kanji notation "障害" (shōgai). **[Product Features]** Perfect for sweaty summer! A refreshing, cool, transparent body soap (limited edition product). ● 100% plant-derived cleansing ingredients Gently washes the skin of the whole family with soft foam. ● Contains Odor-Clearing Ingredients *1 Captures odor and dirt caused by sweat and sebum. ● Contains "Healthy Skin Ingredient *2" Protects skin's amino acids during washing and maintains moisture. ● Contains moisturizing ingredients "Seiyo Hakka Leaf Extract & Glycerin" and cooling ingredient "Menthol" Leads to fresh and cool skin. ● Herbal mint scent ● Free from mineral oil, parabens, and silicon *1: Ceteth-15, PEG-25 Stearate *2: DPG, Acetyl Glucosamine **[Product Overview]** Product Name Volume Price Naive Cool Body Soap (HERALBONY Design) Pump 480mL Refill 360mL Open Price **[Scheduled Release Date]** Friday, May 22, 2026 **[Sales Channels]** Drugstores, supermarkets nationwide, etc. **[WEBSITE]** Kracie x HERALBONY Special Site https://www.kracie.co.jp/company/heralbony/ Naive Brand Website https://www.kracie.co.jp/naive/news/ **[Reference]** **[About the Package Design Artist]** Ms. Kaoru Sugimoto (Yamanami Kobo | Shiga Prefecture) "Title Unknown" Born in 1979, resides in Shiga Prefecture. Has been a member of 'Yamanami Kobo' since 1998. Her first task upon attending Yamanami was papermaking using milk cartons. In that process, her role was to roll the extracted paper fibers into small balls with her palms. More than 20 years later, that task is gone, and her activities have changed, but even now, for her, work represents the act of rolling fibers with both hands. And now, her range of activities has expanded; she uses paper cups to choose her favorite colors and carefully presses stamps one by one. The circles on the paper cups overlap in various colors, creating a vibrant finish. For her, the act of rolling clay into balls and pressing stamps constitutes work, leading to a sense of accomplishment, purpose, and motivation. **[About HERALBONY]** HERALBONY is a creative company with the mission "Release the exceptional," aiming to transform the perception of disability and create new culture starting from welfare. It manages over 2,000 artworks by artists with disabilities as IP licenses, building a sustainable business model by paying fair royalties. In addition to operating its own brand "HERALBONY," it engages in co-creation with companies, planning and producing through creative means, providing employee training programs, and organizing the international art award "HERALBONY Art Prize," developing diverse businesses centered on art. In July 2024, "HERALBONY EUROPE" was established in Paris, France, as its first overseas subsidiary.