Kracie x Heralbony Start Co-creation Project

Kracie Co., Ltd. has launched a co-creation project with Heralbony Co., Ltd., which aims to transform perceptions of disability (*1) and create new culture from welfare, with the mission of "Unleash your unique brilliance."

Kracie, with its corporate slogan "Tomorrow where you can be passionate" and fundamental philosophy of "Continuously thinking of people," provides products that enrich people's lives across a wide range of fields including medicine, food, beauty, and comfort. In March 2024, the "D&C Promotion Office" (*3) was established to promote internal DE&I (*2) and foster a challenging corporate culture with the vision "CRAZY KRACIE." We are working to create an internal environment where each employee can proactively engage in work, utilize their strengths, and feel a sense of purpose.

Through this co-creation with Heralbony, we aim to create a society where more people can achieve "Tomorrow where you can be passionate" by experiencing various differences and diverse values, regardless of disability, and by providing products and services that are close to people's lives. Furthermore, we will further advance our DE&I initiatives by conducting internal training and events utilizing Heralbony's resources, deepening employees' understanding of diversity, fostering awareness, and contributing to the practice of "Continuously thinking of people."

*1 Based on the idea that barriers exist on the societal side, Heralbony intentionally uses the kanji character "害" (gai) for disability.

*2 Abbreviation for Diversity, Equity, and Inclusion.

*3 Abbreviation for Diversity & CRAZY.

Internal Training Utilizing "HERALBONY ACADEMY" Program

In October 2025, internal training on diversity was conducted for managerial employees, utilizing the training program developed by "HERALBONY ACADEMY." The training included discussions on organizations where diversity thrives, as well as exchanges of opinions on "unconscious bias" and "psychological safety." Finally, a workshop was held where participants declared what they would implement in their respective departments.

Kracie x Heralbony Concept Movie Released

To mark the full-scale start of the co-creation, a concept movie was produced and released on the newly established "Kracie x Heralbony Special Site." For its production, Kracie employees visited "Yamanami Kobo," where many artists contracted with Heralbony belong, to observe art production and interact with the artists. The movie expresses their thoughts on co-creation and new possibilities.

Kracie x Heralbony Special Site: https://www.kracie.co.jp/company/heralbony/

Collaboration with Kracie Products Realized!

As a unique initiative of Kracie, which develops products that are close to people's lives, a collaboration between artists' art and Kracie products has been realized to make more people aware of the significance of co-creation.

As the first phase, the "Cool Body Soap (Heralbony Design)" perfect for summer will be released for a limited time on Friday, May 22, 2026, from "Naive," which is made from 100% plant-derived cleansing ingredients. The package features art by Kahoru Sugimoto, a Heralbony contracted artist. It is a special design that retains the image of "gentleness" and "plant-derived" that "Naive" values, while adding a refreshing and innovative touch from Ms. Sugimoto's art.

https://www.kracie.co.jp/company/heralbony/naive/

<Artist: Ms. Kahoru Sugimoto (Yamanami Kobo)>

Born in 1979, resides in Shiga Prefecture. Has been a member of "Yamanami Kobo" since 1998. Her first task upon joining Yamanami was paper making using milk cartons. In that process, her role was to roll out the extracted paper fibers into small balls with her palms. More than 20 years later, that task is gone and her activities have changed, but even now, when she thinks of work, it represents the act of rolling fibers with both hands. And now, her activities have expanded, and she uses paper cups to choose her favorite colors and carefully presses stamps one by one. The circles on the paper cups stack up in various colors, creating a vibrant finish. For her, the act of rolling clay into balls and pressing stamps is positioned as work, leading to a sense of accomplishment, purpose, and motivation.

Heralbony Co., Ltd. Overview

A creative company with the mission of "Unleash your unique brilliance," aiming to transform perceptions of disability and create new culture from welfare. It manages over 2,000 artworks by artists with disabilities as IP licenses, paying fair royalties to ensure sustainability.